Why
The World
Needs
Big Ideas

True inspiration comes from kicking every entrepreneur's basic audacity up a notch, or a hundred notches. If you succeed, your success will be felt around the world. If you fail at least you'll never feel that it was for lack of courage or imagination. Read More

Sir Audacity himself: "Dream big by setting yourself seemingly impossible challenges. You then have to catch up with them."
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Big Ideas



Recent Big Ideas Articles

Is It Possible to Have Too Many Ideas?

Not if you can develop a good process for managing them.  Read more

Innovation: Mining on the Moon

Check out this solar-powered rover designed to prospect for ice on the moon.  Read more

How I Did It: Rick Smolan

An old-school gonzo photojournalist tells the story of leaping from a career in magazines to a venture involving large-scale documentation of human life -- i...  Read more

Manufacturing Cells by the Billions

Cellular Dynamics eliminates two big problems with stem cell research: the difficulty of producing enough cells, and the thorny ethical dilemma.  Read more

Ballooning Across the Pacific, Facing Almost Certain Death 

In 1991, Branson attempted a balloon flight across the Pacific Ocean with balloonist, Pers Lindstrand. Though they ended up in the Arctic, they survived.  Watch video

What You Name a Venture Is Important 

Branson set up "war rooms" to tackle global issues like climate change and disease in Africa.  Watch video

New Technology Opens Up Markets 

How Sir Richard Branson plans to bring down the $200,000-per-ticket price to bring passengers to space.  Watch video

Big Ideas Also Mean Big Risks 

Sir Richard Branson put a firewall between each Virgin company so that--if something goes wrong at one--it won't take down another.  Watch video

Build Successful Businesses Out of Helping Lives 

Rarely does Sir Richard Branson start a business just because he thinks he's going to make money out of it.  Watch video

Business Is All About Details 

Unless you get thousands of tiny details right when you launch a new business, you'll have nothing.  Watch video

3 Reasons Your Start-up Should Tackle Really Big Problems

It's certainly not an easy entrepreneurial path, but one VC says there's never been a better time to pursue big ideas that solve thorny problems.  Read more

Richard Branson: Knight of Big Ideas 

Sir Audacity himself: "Dream big by setting yourself seemingly impossible challenges. You then have to catch up with them."  Watch video

Why the World Needs Big Ideas

With so many businesses thinking small, true audacity and vision mean more than ever.  Read more

Pureti Makes Surfaces Self-Cleaning

Pureti's technology keeps buildings and materials clean without having to lift a finger.  Read more

Let the Marketplace Solve the Sanitation Crisis

Waste Enterprisers operates on the premise that human waste is the one truly infinite resource.  Read more

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