00:11 Bob Nardelli: I think it's important when you're starting a new company to really try to set the culture. And the best way to set the culture is to put it in writing. What is your mission? What is your vision? How do you want to operate with your team? And are you gonna be very collaborative, are you gonna seek advice, are you gonna look for diversity? Not only in ethnicity, but diversity of thought, diversity of experience, diversity of opinion. I think it's very important, certainly for a start-up company like this to set the tone, to set the table and make sure that mosaic is there so that you can operate against it.