The Playbook

Bob Nardelli: 'The Best Way to Set the Culture Is to Put It in Writing'

The one-time CEO of Chrysler and Home Depot says companies should have a mosaic of ethnicity, experience, and opinion.

Video Transcript

00:11 Bob Nardelli: I think it's important when you're starting a new company to really try to set the culture. And the best way to set the culture is to put it in writing. What is your mission? What is your vision? How do you want to operate with your team? And are you gonna be very collaborative, are you gonna seek advice, are you gonna look for diversity? Not only in ethnicity, but diversity of thought, diversity of experience, diversity of opinion. I think it's very important, certainly for a start-up company like this to set the tone, to set the table and make sure that mosaic is there so that you can operate against it.

Last updated: Dec 21, 2012

ALLISON FASS | Staff Writer | Deputy Editor,

Allison Fass is deputy editor of A longtime business journalist at Forbes and The New York Times, she has also held roles in venture capital and innovation at Hearst Interactive Media and digital strategy at a start-up consultancy.