Bootstrapping


Is a Barter Exchange Right for Your Company?

Careful: Some barter trades can be costly

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The Billionaire Bootstrapper

A $550 sink nearly prevented Fred DeLuca from amassing a billion-dollar fortune.

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The Bootstrapper's Guide to Launching New Products

Discovering the value of lean product development and minimum viable product

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Bootstrapping 101: Get Paid Up Front

David Segura started his company with the initial payment for his first job, and continued his business through early payments and barters.

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Bootstrapping 101: Get Your Suppliers to Finance You

Why not offer your key suppliers some upside?

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Recent Bootstrapping Articles

Great No-Cost Software

Paying is passé. Use these 10 free software programs instead  Read story

How to Manage Volunteer Software Developers

Companies like Etsy use developer tools such as APIs to entice developers to build mobile applications for free  Read story

How to Start a Beauty Company

If you have smarts, style, and nerve, then Maureen Kelly of Tarte Cosmetics says that you could hit it big  Read story

How to Start an Adventure Travel Company

Check every hotel personally, says Brian Morgan of Adventure Life. Same goes for the zip lines.  Read story

The Start-up Guru

Paul Graham's business school and investment fund, Y Combinator, has launched 145 companies -- for a lot less money than you would think  Read story

How to Get Customers to Pay Upfront

Wouldn't it be great if your customers actually paid in advance? Unfortunately, for many small-business owners, that's easier said than done. But with the ri...  Read story

Jim Koch on the Secret to Effective (and Cheap) Marketing

Educating consumers is crucial if you want to keep marketing expenses in check.  Read story

Bootstrapping 101: Use Cheap Web Tools

Using open-source tools that are free on the Internet, Jason Fried and his partners began to devise applications for internal use--and soon sold them on thei...  Read story

Bootstrapping 101: Brand It Creatively

In launching Madsoul, an urban streetwear label, in 2000, Marc D'Amelio raised guerrilla marketing to an art form.  Read story

Bootstrapping 101: Switch Business Models On a Dime

Napoleon Barragan of 1-800-Mattress has been consistently inconsistent when it comes to building his $100 million company.  Read story

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