Recent Bootstrapper's Bible Articles

How to Start a Beauty Company

If you have smarts, style, and nerve, then Maureen Kelly of Tarte Cosmetics says that you could hit it big  Read more

How to Start an Adventure Travel Company

Check every hotel personally, says Brian Morgan of Adventure Life. Same goes for the zip lines.  Read more

The Start-up Guru

Paul Graham's business school and investment fund, Y Combinator, has launched 145 companies -- for a lot less money than you would think  Read more

How to Get Customers to Pay Upfront 

Wouldn't it be great if your customers actually paid in advance? Unfortunately, for many small-business owners, that's easier said than done. But with the...  Watch video

Start-Up Advice from the Inc. 500 

Six entrepreneurs' advice on the best practices when starting your business. Hear from Warren Brown of CakeLove on pacing yourself, Michael Alter of SureP...  Watch video

Jim Koch on the Secret to Effective (and Cheap) Marketing

Educating consumers is crucial if you want to keep marketing expenses in check.  Read more

Bootstrapping 101: Use Cheap Web Tools

Using open-source tools that are free on the Internet, Jason Fried and his partners began to devise applications for internal use--and soon sold them on thei...  Read more

The Billionaire Bootstrapper

A $550 sink nearly prevented Fred DeLuca from amassing a billion-dollar fortune.  Read more

Bootstrapping 101: Brand It Creatively

In launching Madsoul, an urban streetwear label, in 2000, Marc D'Amelio raised guerrilla marketing to an art form.  Read more

Bootstrapping 101: Switch Business Models On a Dime

Napoleon Barragan of 1-800-Mattress has been consistently inconsistent when it comes to building his $100 million company.  Read more

Bootstrapping 101: Get Your Suppliers to Finance You

Why not offer your key suppliers some upside?  Read more

The Coolest Little Start-Up in America

For TerraCycle's Tom Szaky, nothing could be cooler--or sweeter--than selling garbage packaged in garbage.  Read more

Bootstrapping 101: Work From Home

Yvonne Shortt launched a marketing firm from the cramped, toy-strewn basement of her home--now she has five full-time employees, who also work from home.  Read more

Bootstrapping 101: Get Paid Up Front

David Segura started his company with the initial payment for his first job, and continued his business through early payments and barters.  Read more

Bootstrapping 101: Get to Know Your Customers Really Well

Pete Kight couldn't afford a sales staff when he started CheckFree. So he sold door-to-door himself and found an experience both excruciating and useful.  Read more

Patent No. 5,524,641: An Inventor's Story

That's Arthur Battaglia's patent number. He applied for it eight years ago, got it six years ago, and has been pushing his idea ever since. So far, no takers.  Read more

Trading Places: Inside the Barter Economy

Once a dusty corner of the economy, barter is emerging as a hot entrepreneurial niche and a valuable tool for cash-crunched companies.  Read more

Great Companies Started for $1,000 or Less

Profiles of seven entrepreneurs who transformed start-up capital of $1,000 or less into companies with revenues of $1 million or more.  Read more

Great Bootstrapping Secrets: 45 Ideas that Can Save Your Business Money

Here are 45 money-saving ideas that can help your company do more with less.  Read more

Everyone's a Cost Cutter

Two entrepreneurs give advice on cutting costs through open-book management.  Read more

Boot Me Up: 11 Great Companies Launched for Less

A look at eleven companies and how they were started with very little capital investment.  Read more