Your Facebook Username = SEO Value
As Max has mentioned, Facebook is beginning their highly-anticipated launch of personalized URLs (www.facebook.com/yourname) at the strike of midnight EST tonight. This has incredible importance to small businesses for search engine optimization (SEO) reasons.
For a small business owner, your name in a Facebook URL will help that page rank higher when people are searching for you. The same goes for your business name if you have a Facebook Fan Page. Controlling your identity and your online presence is an important, valuable and money-saving endeavor. Perhaps most importantly, if you're in the business of selling, say, golf balls and you can snag facebook.com/golfballs for your Fan Page, you are practically guaranteed to receive a ton of traffic from people Googling for "golf balls."
See full details here.
After midnight, chime in with your own experience.
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