Brainstorming


Recent Brainstorming Articles

Note to Tech Start-ups: Cool Products Aren’t Enough

By Erik Sherman |  Mar 27, 2012

A hot mobile app that gets attention does not a company make. A better way: Build what people want and find a way to make it pay.  Read more


Turn a Hunch Into a Strategy

By Margaret Heffernan |  Mar 26, 2012

A low-cost, low-effort way to test your instincts--and prove a meaningful insight--before it's too late.  Read more


How to Land an Amazing Mentor: 5 Tips

By Christina DesMarais |  Mar 23, 2012

Karmaloop CEO Greg Selkoe on how he found two mentors who taught him most of what he knows now about running a $130 million company.  Read more


Need an Idea for a Killer New Business? Try This.

By Lindsay Blakely |  Mar 22, 2012

DocStoc CEO Jason Nazar needed a new product idea that might help grow the business. He got it--in a week. Here's how.  Read more


How to Cultivate Collective Intelligence

By Geil Browning |  Mar 21, 2012

Unleash your worker bees. The power of swarms and cooperation to attack business problems.  Read more


6 Ways to Measure the Success of Any Project

By Ilya Pozin |  Mar 20, 2012

Want to go from the beginning to the end of a project more efficiently? Make sure your team understands what success should look like.  Read more


4 Principles Apple's Chief Designer Lives By

By Erik Sherman |  Mar 19, 2012

Jonathan Ive opens up about what makes Apple's design process work. Here's how to make it work at your company too.  Read more


Don't Build Products. Build Platforms.

By Phil Simon |  Mar 19, 2012

Google, Facebook, and Apple all went from single products to entire ecosystems. Five reasons why you should be just as ambitious.  Read more


Method's 4 Rules for Staying Innovative

By Chris Mittelstaedt |  Mar 7, 2012

Eric Ryan, co-founder of method home products, reveals the four things his company does to keep the creativity flowing.  Read more


Have Tech Start-ups Lost Their Sense of Fun?

By Erik Sherman |  Mar 6, 2012

Google & Apple innovate to win--fun has little to do with it. But more whimsy is exactly what young start-ups need.  Read more


9 Things You Must Do to Be a Market Leader

By Ilya Pozin |  Mar 6, 2012

A good product is only the cost of entry. If you're going to thrive, you'll need more than that.  Read more


How Savvy Start-ups Get Attention at SXSW

By Tara Hunt |  Feb 29, 2012

It's not a trade show, so the usual tactics aren't going to work. See how these companies got creative in years past.  Read more


Build a Killer Enterprise App: 10 Rules

By Jeff Haden |  Feb 28, 2012

The best apps are always on, always alert, and always ready to help your employees seize an opportunity. Here's how to build one.  Read more


Get Your Focus Back: 7 Tips

By Ilya Pozin |  Feb 28, 2012

You're in an epic battle against distractions--and most of the time you're on the losing side. Here's how to fight back.  Read more


New Concept? Ask These 3 Questions First

By Frank Addante |  Feb 24, 2012

To rigorously evaluate a new idea, business plan, sales pitch, or product feature, be sure you ask these three simple questions. They will save you.  Read more


The Little Things That Make or Break Your Business

By Michelle Greenwald |  Feb 24, 2012

Your product must be good--that's a given. But if you're going to win, it's about the experience .  Read more


Arab Spring... for High-Tech Teens?

By Christina DesMarais |  Feb 23, 2012

A U.S. government-backed plan to spread the Silicon Valley vibe east--25 Arabic-speaking girls at a time.  Read more


Inside Chicago's Start-up High School

By Christina DesMarais |  Feb 22, 2012

How an unusual inner-city charter school plans to groom the next generation of tech entrepreneurs.  Read more


6 Ways to Ruin a Company Offsite Meeting

By Jeff Haden |  Feb 21, 2012

Still doing trust falls and scavenger hunts? If you want results, here's how not to run a team meeting.  Read more


Why You’re Doing Customer Research All Wrong

By Erik Sherman |  Feb 17, 2012

Somewhere along the line between brainstorming and testing new ideas in the marketplace, your research is failing. Here's why.  Read more


Reignite Your Passion for the Business: 6 Tips

By Jeff Haden |  Feb 14, 2012

Somewhere along the way you lost the thrill of running your own business. Here's how to get it back.  Read more


8 Nuggets of Wisdom Every Entrepreneur Needs

By Jeff Haden |  Feb 13, 2012

Advice to help you be more confident, manage more effectively, and sell more than you think you can.  Read more


Why the World Drinks Espresso

By Erik Sherman |  Feb 9, 2012

How did coffee go from a cheap commodity to a gourmet drink? You have this man (and several other innovators) to thank.  Read more


Banish Your Negativity Bias

By Jeff Haden |  Feb 8, 2012

Your brain is wired for negativity--but it's probably not helping you. Here's how to fight back.  Read more


The 9 Most Common Start-up Mistakes

By Jeff Haden |  Feb 8, 2012

Mistakes are a great way to learn. But why not skip the pain and suffering yourself--at least on these 9 mistakes.  Read more