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Recent Branding Articles

9 Silly Mistakes That Marketers Make

If you want your marketing to increase sales, don't make these all-too-common blunders.  Read more

Tiger's New Nike Ad...Too Soon?

The new Nike ad proclaims "Winning Takes Care of Everything." But does it? Is this ad too much, too soon?  Read more

New Life for Old Brands

Finding new opportunities in reviving classic products.  Read more

Do Customers Love You? 5 Questions to Ask

Want to be as adored by customers as Virgin Airlines? Get a solid foundation in place by thinking through this set of important questions.  Read more

Pitching Your Start-up? 5 Things to Master First

Whatever kind of company you are starting, you need to know how to talk about it from Day 1. Here are a PR pro's top tips for starting out with massive momen...  Read more

How to Be Best in Show at SXSW

With so many companies clawing for attention at conferences, here's how some managed to stand out from the crowd at SXSW.  Read more

On Social Media? Get Real or Die

For companies on social media, brand trust is the new economic currency. Fake it at your own peril.  Read more

Protecting Your Online Reputation from Trolls: 8 Tips

Some customers have legitimate complaints. Others are just itching for a fight--or a refund. How to respond.  Read more

The Fashion Week You've Never Heard Of

The runways in New York, Paris, and Milan may get all the attention, but most of the industry's business happens at a different event.  Read more

A Few Times a Year We Get the Call, 'The White House Needs Cookies' 

Chef Allyson Ames, co-founder of Wonderland Bakery, describes how her cookies became President Obama's favorite--and were ordered for both the 2009 and 2013 ...  Watch video

6 Reasons to Use Crowdsourcing

Having difficulty coming up with a new idea or content? Here are six reasons to try crowdsourcing.  Read more

How to Use Pinterest to Drive Sales 

Likeable Media co-founder Dave Kerpen explains how Etsy and other businesses are already doing e-commerce on Pinterest.  Watch video

"Made in the USA" Gets a Makeover

American manufacturing has a new artisanal image--and a new ad agency from the creative team of Crispin Porter + Bogusky.  Read more

Eli Broad: A Most Unreasonable Man

The business titan behind KB Home and Sun America--also an author, philanthropist and art collector--on the trait that brought him success. Hint: It's not co...  Read more

The Secret of Planet Fitness's Success

Keeping things simple has helped the fitness chain grow to more than $500 million in revenue.  Read more