6 Tips for the Perfect Start-up Name
A killer company name isn't just about finding something that sounds right. Here are six things to keep in mind. Read more
Branding
Brand Winners & Losers of 2012
What were the best and worst branding efforts of the year? From rebrandings to advertising, Inc. columnist Geoffrey James reveals his picks. Read more
The New Rules for Marketing
What works today is the exact opposite of what worked a decade ago. Check out what you need to know to have a fresh strategy. Read more
World's Dumbest Rebrand?
There have been some dreadful rebrandings in the past, but this one takes the cake. Read more
How Smart Companies Use PR to Get the Word Out
What you need to know to market your new business idea, without spending much (or at all). Read more
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Building a Brand
A 360° action guide for making your company resonate with customers and stand out in the marketplace.
Recent Branding Articles
Grind, Hustle, and Payoff 
Serial entrepreneur Scott Wilson is on a mission to disrupt and delight. Watch video
How I Get My Fans Hooked
Sweating every detail of his T-shirt line helped Johnny Cupcakes build a brand, says founder Johnny Earle. Watch video
My Name Launched My Business
Johnny Earle explains how he parlayed his nickname Johnny Cupcakes into an eye-catching line of T-shirts. Watch video
Johnny Cupcakes' Recipe for Success
T-shirt mogul Johnny Earle explains how he went from a teenager selling gag gifts and candy to launching a multimillion-dollar "baking" business. Watch video
Innovative Rebel: High-Tech Camera Maker Jim Jannard
After founding Oakley--and selling it for $2.1 billion--Jim Jannard is taking on the film industry with Red, his high-tech-camera company. But playing the in... Read more
The Sandwich That Ate the World
The founder of the world's largest restaurant chain explains how Subway became ubiquitous, and why surpassing his biggest rival came as something as a letdown. Read more
'I Launched Virgin With Just $200'
Richard Branson talks about the small amount of money he got to get his simple business off the ground--the beginning of the Virgin empire. Watch video
Get Smaller Before You Get Bigger
"If you're small, you have to be the best." Richard Branson says you can't grow your business until you get everything right first. Watch video
Step Aside: Let Someone Else Run Your Business
Richard Branson says to think about the big picture, you have to delegate the nitty gritty tasks to someone you trust. Watch video
4 Ways to Market With Online Photos
Here's the skinny on new services that make it easier to use images to promote your brand online. Read more
The Ah-ha Moment That Launched Pandora
The founder of the custom radio site on where the idea came from--and how he kept it alive through its rocky launch Watch video
Upgrade Your Blogging Skills
Here's a crash course in journalism that will upgrade your blogging skills. Read more
Create Your Personal Brand: 8 Steps
Take control of your online presence to create a memorable personal brand. Read more
Katie Holmes Gives a Hair-Care Brand a Makeover
Actress Katie Holmes on her role as part-owner and spokesperson for Alterna. Read more
Market Like Patagonia, Warby Parker, and Tom's Shoes
Your social values can be a boon to your brand--and your revenue. Here's how. Read more
