2 Simple Keys to Define Your Brand
What does your brand stand for? Probably a lot less than you think. Here's why you need to rethink it. Read more
Branding
Brand Winners & Losers of 2012
What were the best and worst branding efforts of the year? From rebrandings to advertising, Inc. columnist Geoffrey James reveals his picks. Read more
6 Tips for the Perfect Start-up Name
A killer company name isn't just about finding something that sounds right. Here are six things to keep in mind. Read more
The New Rules for Marketing
What works today is the exact opposite of what worked a decade ago. Check out what you need to know to have a fresh strategy. Read more
World's Dumbest Rebrand?
There have been some dreadful rebrandings in the past, but this one takes the cake. Read more
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Building a Brand
A 360° action guide for making your company resonate with customers and stand out in the marketplace.
Recent Branding Articles
9 Silly Mistakes That Marketers Make
If you want your marketing to increase sales, don't make these all-too-common blunders. Read more
Tiger's New Nike Ad...Too Soon?
The new Nike ad proclaims "Winning Takes Care of Everything." But does it? Is this ad too much, too soon? Read more
New Life for Old Brands
Finding new opportunities in reviving classic products. Read more
Do Customers Love You? 5 Questions to Ask
Want to be as adored by customers as Virgin Airlines? Get a solid foundation in place by thinking through this set of important questions. Read more
Pitching Your Start-up? 5 Things to Master First
Whatever kind of company you are starting, you need to know how to talk about it from Day 1. Here are a PR pro's top tips for starting out with massive momen... Read more
How to Be Best in Show at SXSW
With so many companies clawing for attention at conferences, here's how some managed to stand out from the crowd at SXSW. Read more
On Social Media? Get Real or Die
For companies on social media, brand trust is the new economic currency. Fake it at your own peril. Read more
Protecting Your Online Reputation from Trolls: 8 Tips
Some customers have legitimate complaints. Others are just itching for a fight--or a refund. How to respond. Read more
The Fashion Week You've Never Heard Of
The runways in New York, Paris, and Milan may get all the attention, but most of the industry's business happens at a different event. Read more
A Few Times a Year We Get the Call, 'The White House Needs Cookies' 
Chef Allyson Ames, co-founder of Wonderland Bakery, describes how her cookies became President Obama's favorite--and were ordered for both the 2009 and 2013 ... Watch video
6 Reasons to Use Crowdsourcing
Having difficulty coming up with a new idea or content? Here are six reasons to try crowdsourcing. Read more
How to Use Pinterest to Drive Sales
Likeable Media co-founder Dave Kerpen explains how Etsy and other businesses are already doing e-commerce on Pinterest. Watch video
"Made in the USA" Gets a Makeover
American manufacturing has a new artisanal image--and a new ad agency from the creative team of Crispin Porter + Bogusky. Read more
Eli Broad: A Most Unreasonable Man
The business titan behind KB Home and Sun America--also an author, philanthropist and art collector--on the trait that brought him success. Hint: It's not co... Read more
The Secret of Planet Fitness's Success
Keeping things simple has helped the fitness chain grow to more than $500 million in revenue. Read more
