'Made in the USA' Gets a Makeover
American manufacturing has a new artisanal image--and a new ad agency from the creative team of Crispin Porter + Bogusky. Read more
Branding
The Secret of Planet Fitness's Success
Keeping things simple has helped the fitness chain grow to more than $500 million in revenue. Read more
A Little Crazy, a Little Fun: Building the Right Company Culture
You can't position your company as cutting-edge if your employees think it's run-of-the-mill. How we're giving our company culture a boost. Read more
Your Start-up Name Matters (A Lot)
Soon after Livestream CEO Max Haot launched his live video broadcast site in 2007, he realized the power of the company's name to drive (or impede) growth. Watch video
How Smart Companies Use PR to Get the Word Out
What you need to know to market your new business idea, without spending much (or at all). Read more
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Building a Brand
A 360° action guide for making your company resonate with customers and stand out in the marketplace.
Recent Branding Articles
Eli Broad: A Most Unreasonable Man
The business titan behind KB Home and Sun America--also an author, philanthropist and art collector--on the trait that brought him success. Hint: It's not co... Read more
Loud and Proud
The famous foam finger: Only the roots are humble. Read more
The Art and Science of Corporate Icons
Design experts weigh in on a cookie company's cartoon mascot. Read more
Let Them Sniff, Customers Will Buy More
Are profits and productivity hiding right under your nose? Here's how to take advantage of scent marketing. Read more
Is Marketing Truly Necessary?
A marketing group is only useful if it's measurably increasing revenue or reducing sales costs. Read more
How to Protect Your Mission as You Grow
How do you make the right decision when your new business idea doesn't align perfectly with your current mission? Read more
3 Ways to Establish Your Company's Voice
Having a unique personality can help you stand out from your competitors. Here are some tips to spiff up your brand voice. Read more
How to Win When You're the Underdog
Yes, size matters. But it's not the only thing. An ecommerce entrepreneur shows how to compete when you're outmanned and out-spent. Read more
Meet the Entrepreneur Reinventing Polaroid
Polaroid's trying to come back in a big way. Here's the entrepreneur (yes, entrepreneur) making it happen. Read more
Brand Winners and Losers of 2012
My picks of the best and worst branding efforts of the year. Read more
