Branding

The Zappos Way of Managing

How Tony Hsieh uses relentless innovation, stellar customer service, and a staff of believers to make Zappos.com an e-commerce juggernaut -- and one of the most blissed-out businesses in America

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Bootstrapping 101: Brand It Creatively

In launching Madsoul, an urban streetwear label, in 2000, Marc D'Amelio raised guerrilla marketing to an art form.

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The Great Leaders Series: Phil Knight of Nike

He conquered a niche, then brought it mainstream. He was one of the first American entrepreneurs to source product in Asia. And he created a brand that inspired one of the greatest logos and slogans of all time.

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Case Study: Skinner Baking Builds a Brand

For years, a family bakery sold unbranded pastries to supermarkets. Should the owner now put his name on the box?

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Is Dave Insane? Inside a Brand Makeover

The branding experts said he desperately needed help with his image. But were they right?

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Recent Branding Articles

Special Offers Drive Brand Loyalty on Social Media Sites

By Josh Spiro | Nov 23, 2009

Most consumers friend a brand on Facebook and Myspace to receive special offers; less likely to follow a brand on twitter. Read story

Non-Latin Domain Names Bring Costs, Opportunities

By Josh Spiro | Nov 13, 2009

What will URLs with non-Latin characters mean for your business? Read story

The Great Leaders Series: Henry Ford, Founder of Ford Motor Company

By Amy Gunderson | Nov 4, 2009

Not only did he build one of the largest automobile manufacturers, he set in motion a series of changes that would change society as a whole. Read story

A Besieged Brewery Fights Back

By Josh Spiro | Oct 29, 2009

Rock Art Brewery is embroiled in a trademark war with the beverage giant Hansen over the name of the brewery's Vermonster beer. Read story

The Great Leaders Series: Jeff Bezos, Founder of Amazon.com

By Josh Spiro | Oct 23, 2009

Jeff Bezos is an e-commerce pioneer who started Amazon.com to sell books, and expanded into just about everything else. Read story

30 Under 30 2009 - Hey Josh - Josh Shipp

Self-proclaimed class clown Josh Shipp drew on his own troubled childhood to start a multimillion-dollar company that provides practical advice to kids. Why ... Read story