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Jay-Z and Kanye West released one of the most anticipated albums on the year, Watch the Throne. They were able to leverage paid, earned, and owned assets to create an experience for their fans that led to large sales in the first week. View slideshow
...as former Campbell's Soup Company CEO Doug Conant brought the brand back by encouraging every possibility. Read more
A slogan is the most important advertisement a company can have. Follow these five tips and you'll have an excellent tagline in no time. View slideshow
These 10 brands attempted, some more successfully than others, to bounce back from potentially game-ending disasters. Here's what you can learn from them. View slideshow
Before settling on a name, consider these five traits that all great company names share. View slideshow
There's one simple way to make your customers trust you: be open and honest with them from the start. Read more
Moves that every entrepreneur should steal from the Tom Coughlin playbook. Read more
Cause marketing seems so simple... until it's not. How Susan G. Komen could have avoided a public relations disaster. Read more
Two of the country's most respected hospitals: Which one has mastered the art -- and science -- of great website design? Read more
Chances are there's not many differences between your business and your competitors. Some creativity can add value and uniqueness to your venture, brand, or ... Read more
When it comes to bringing in revenue, these firms do a heck of a job. But designing compelling websites? They stink at that. Read more
With big retailers balking at the provocative packaging of Eatwhatever breath freshener, Jacquii revamped the minty product's branding. Read more
Here's why your marketing team and your sales team can't get along. Hint: The sales team is probably right. Read more
By the time Norm's new hotel opens, it will have been booked for the next three years, and therein lies an important lesson for any entrepreneur. Read more
In 1966, Van Doren co-founded Vans, a company that makes skater shoes. It wasn't long before this cool California brand became a cultural icon. Read more
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