5 Critical LinkedIn Optimizations That Take 5 Minutes or Less
Does your LinkedIn profile make it look like you're hiding something? Five quick, essential updates. Read more
Branding
Recent Branding Articles
When Company Leaders Go Astray
Not all press is good press. Just ask McAfee. What should a company do when its leader, founder or endorser goes off the rails? Read more
5 Steps to Creating a Great Company Culture
Unhappy employees? Customers not returning? You can change all of that in five simple steps. Read more
No. 1 Marketing Mistake You're Making
Marketers need to inject a bit of this into their efforts to catch the most customers. Read more
5 Tips to Keep Your Home-Based Business Legal
It's that time of year when people think about starting a new home-based business. Here's how to find the right legal structure and stay-out of trouble. Read more
2 Simple Keys to Define Your Brand
What does your brand stand for? Probably a lot less than you think. Here's why you need to rethink it. Read more
Choose a Great Name for Your Company: 3 Tips
We thought we had a great name and logo for our company. But we made three simple--and costly--mistakes. Read more
Seth Godin: 5 Ways to Grow Your Market
The world's top marketing guru explains how to innovate your sales and marketing. Read more
Tell Stories & You'll Boost Sales (Because of How Human Brains Are Wired)
Storytelling appeals to how the brain processes information. Here's five ways to make that work for your business. Read more
6 Sales Lessons From the Election
The recent election teaches important lessons about what really works in sales and marketing. Read more
JJ Ramberg: Promote Your Company Creatively 
JJ Ramberg, host of MSNBC's Your Business describes how one small business owner differentiated--and landed a new buyer. Watch video
How to Be a Great Radio Guest
You may be a great speaker. But do you know how to shine on the radio? Read more
Meet the Small Businesses Behind the Big Parade
New York City will host the 86th Annual Macy's Thanksgiving Day Parade this month. Here's a look at some of the companies that help keep the festivities marc... Read more
What Makes Your Company Distinctive?
Josh Linkner, CEO of Detroit Venture Partners, says you should make your company known for one thing, or no one will remember you. Watch video
Winning the Next Wave of the Internet: Mobile
Mobile technologies and applications are changing all the rules. Take these 3 risks to keep your business safe. Read more
Backstory: Radio Flyer
How immigrant Antonio Pasin created the little red wagon that became an icon of the American childhood--and how his grandson is taking the company to the nex... Read more
4 Myths of Global Branding
What rights do you have when protecting your trademark internationally? You may be surprised. Read more
Unlock Your Brand's Hispanic Influencer Base
Alex Frias makes the case that marketing to your brand's Hispanic base requires an integrated, multi-year approach--not just a siloed campaign or two. Here's... Read more
Avoid Social Networking Pitfalls: 4 Tips
Social networking can be hazardous to your corporate health. Here are four potential hurdles and how to overcome them. Read more
How to Start a Small Business in a Few Hours
Starting a business is surprisingly simple--you just need to take the first step. Here's how to get through the administrative hurdles faster than you think. Read more
The Secrets of Exceptional Marketers
Here are the five best strategic marketing ideas of the past decade. Read more
Packaging 101: Tips From a Branding Whiz
Your packaging decisions might seem trivial, but they're not. It will be the first thing a consumer sees--and you want it to be a joy to dive into. Read more
How Zumba Fitness Turned Pirates Into a Street Marketing Team
Each week, 12 million people in 125 countries take Zumba Fitness classes. Here, co-founder Alberto Perlman talks about how he protects the company's trademark. Watch video
Do One Thing & Do It Better Than Anyone Else
Become the best darn whatever-you-are that you can be. Set aside your other good ideas. The rest will follow. Read more
The New Rules of Viral Videos
They're getting longer and funnier--and they're barely recognizable as advertisements. Read more
