Branding


Recent Branding Articles

5 Critical LinkedIn Optimizations That Take 5 Minutes or Less

Does your LinkedIn profile make it look like you're hiding something? Five quick, essential updates.  Read more

When Company Leaders Go Astray

Not all press is good press. Just ask McAfee. What should a company do when its leader, founder or endorser goes off the rails?  Read more

5 Steps to Creating a Great Company Culture

Unhappy employees? Customers not returning? You can change all of that in five simple steps.  Read more

No. 1 Marketing Mistake You're Making

Marketers need to inject a bit of this into their efforts to catch the most customers.  Read more

5 Tips to Keep Your Home-Based Business Legal

It's that time of year when people think about starting a new home-based business. Here's how to find the right legal structure and stay-out of trouble.  Read more

2 Simple Keys to Define Your Brand

What does your brand stand for? Probably a lot less than you think. Here's why you need to rethink it.  Read more

Choose a Great Name for Your Company: 3 Tips

We thought we had a great name and logo for our company. But we made three simple--and costly--mistakes.  Read more

Seth Godin: 5 Ways to Grow Your Market

The world's top marketing guru explains how to innovate your sales and marketing.  Read more

Tell Stories & You'll Boost Sales (Because of How Human Brains Are Wired)

Storytelling appeals to how the brain processes information. Here's five ways to make that work for your business.  Read more

6 Sales Lessons From the Election

The recent election teaches important lessons about what really works in sales and marketing.  Read more

JJ Ramberg: Promote Your Company Creatively 

JJ Ramberg, host of MSNBC's Your Business describes how one small business owner differentiated--and landed a new buyer.  Watch video

How to Be a Great Radio Guest

You may be a great speaker. But do you know how to shine on the radio?  Read more

Meet the Small Businesses Behind the Big Parade

New York City will host the 86th Annual Macy's Thanksgiving Day Parade this month. Here's a look at some of the companies that help keep the festivities marc...  Read more

What Makes Your Company Distinctive? 

Josh Linkner, CEO of Detroit Venture Partners, says you should make your company known for one thing, or no one will remember you.  Watch video

Winning the Next Wave of the Internet: Mobile

Mobile technologies and applications are changing all the rules. Take these 3 risks to keep your business safe.  Read more

Backstory: Radio Flyer

How immigrant Antonio Pasin created the little red wagon that became an icon of the American childhood--and how his grandson is taking the company to the nex...  Read more

4 Myths of Global Branding

What rights do you have when protecting your trademark internationally? You may be surprised.  Read more

Unlock Your Brand's Hispanic Influencer Base

Alex Frias makes the case that marketing to your brand's Hispanic base requires an integrated, multi-year approach--not just a siloed campaign or two. Here's...  Read more

Avoid Social Networking Pitfalls: 4 Tips

Social networking can be hazardous to your corporate health. Here are four potential hurdles and how to overcome them.  Read more

How to Start a Small Business in a Few Hours

Starting a business is surprisingly simple--you just need to take the first step. Here's how to get through the administrative hurdles faster than you think.  Read more

The Secrets of Exceptional Marketers

Here are the five best strategic marketing ideas of the past decade.  Read more

Packaging 101: Tips From a Branding Whiz

Your packaging decisions might seem trivial, but they're not. It will be the first thing a consumer sees--and you want it to be a joy to dive into.  Read more

How Zumba Fitness Turned Pirates Into a Street Marketing Team 

Each week, 12 million people in 125 countries take Zumba Fitness classes. Here, co-founder Alberto Perlman talks about how he protects the company's trademark.  Watch video

Do One Thing & Do It Better Than Anyone Else

Become the best darn whatever-you-are that you can be. Set aside your other good ideas. The rest will follow.  Read more

The New Rules of Viral Videos

They're getting longer and funnier--and they're barely recognizable as advertisements.  Read more