Branding


Recent Branding Articles

6 Reasons to Use Crowdsourcing

Having difficulty coming up with a new idea or content? Here are six reasons to try crowdsourcing.  Read more

How to Use Pinterest to Drive Sales 

Likeable Media co-founder Dave Kerpen explains how Etsy and other businesses are already doing e-commerce on Pinterest.  Watch video

"Made in the USA" Gets a Makeover

American manufacturing has a new artisanal image--and a new ad agency from the creative team of Crispin Porter + Bogusky.  Read more

Eli Broad: A Most Unreasonable Man

The business titan behind KB Home and Sun America--also an author, philanthropist and art collector--on the trait that brought him success. Hint: It's not co...  Read more

The Secret of Planet Fitness's Success

Keeping things simple has helped the fitness chain grow to more than $500 million in revenue.  Read more

Loud and Proud

The famous foam finger: Only the roots are humble.  Read more

A Little Crazy, a Little Fun: Building the Right Company Culture

You can't position your company as cutting-edge if your employees think it's run-of-the-mill. How we're giving our company culture a boost.  Read more

Your Start-up Name Matters (A Lot) 

Soon after Livestream CEO Max Haot launched his live video broadcast site in 2007, he realized the power of the company's name to drive (or impede) growth.  Watch video

The Art and Science of Corporate Icons

Design experts weigh in on a cookie company's cartoon mascot.  Read more

How Smart Companies Use PR to Get the Word Out

What you need to know to market your new business idea, without spending much (or at all).  Read more

Let Them Sniff, Customers Will Buy More

Are profits and productivity hiding right under your nose? Here's how to take advantage of scent marketing.  Read more

Is Marketing Truly Necessary?

A marketing group is only useful if it's measurably increasing revenue or reducing sales costs.  Read more

How to Protect Your Mission as You Grow

How do you make the right decision when your new business idea doesn't align perfectly with your current mission?  Read more

3 Ways to Establish Your Company's Voice

Having a unique personality can help you stand out from your competitors. Here are some tips to spiff up your brand voice.  Read more

How to Win When You're the Underdog

Yes, size matters. But it's not the only thing. An ecommerce entrepreneur shows how to compete when you're outmanned and out-spent.  Read more

Meet the Entrepreneur Reinventing Polaroid

Polaroid's trying to come back in a big way. Here's the entrepreneur (yes, entrepreneur) making it happen.  Read more

5 Critical LinkedIn Optimizations That Take 5 Minutes or Less

Does your LinkedIn profile make it look like you're hiding something? Five quick, essential updates.  Read more

When Company Leaders Go Astray

Not all press is good press. Just ask McAfee. What should a company do when its leader, founder or endorser goes off the rails?  Read more

5 Steps to Creating a Great Company Culture

Unhappy employees? Customers not returning? You can change all of that in five simple steps.  Read more

No. 1 Marketing Mistake You're Making

Marketers need to inject a bit of this into their efforts to catch the most customers.  Read more

5 Tips to Keep Your Home-Based Business Legal

It's that time of year when people think about starting a new home-based business. Here's how to find the right legal structure and stay-out of trouble.  Read more

Choose a Great Name for Your Company: 3 Tips

We thought we had a great name and logo for our company. But we made three simple--and costly--mistakes.  Read more

Seth Godin: 5 Ways to Grow Your Market

The world's top marketing guru explains how to innovate your sales and marketing.  Read more

Tell Stories & You'll Boost Sales (Because of How Human Brains Are Wired)

Storytelling appeals to how the brain processes information. Here's five ways to make that work for your business.  Read more

6 Sales Lessons From the Election

The recent election teaches important lessons about what really works in sales and marketing.  Read more

JJ Ramberg: Promote Your Company Creatively 

JJ Ramberg, host of MSNBC's Your Business describes how one small business owner differentiated--and landed a new buyer.  Watch video

How to Be a Great Radio Guest

You may be a great speaker. But do you know how to shine on the radio?  Read more

Meet the Small Businesses Behind the Big Parade

New York City will host the 86th Annual Macy's Thanksgiving Day Parade this month. Here's a look at some of the companies that help keep the festivities marc...  Read more

What Makes Your Company Distinctive? 

Josh Linkner, CEO of Detroit Venture Partners, says you should make your company known for one thing, or no one will remember you.  Watch video

Winning the Next Wave of the Internet: Mobile

Mobile technologies and applications are changing all the rules. Take these 3 risks to keep your business safe.  Read more

Backstory: Radio Flyer

How immigrant Antonio Pasin created the little red wagon that became an icon of the American childhood--and how his grandson is taking the company to the nex...  Read more

4 Myths of Global Branding

What rights do you have when protecting your trademark internationally? You may be surprised.  Read more

Unlock Your Brand's Hispanic Influencer Base

Alex Frias makes the case that marketing to your brand's Hispanic base requires an integrated, multi-year approach--not just a siloed campaign or two. Here's...  Read more

Avoid Social Networking Pitfalls: 4 Tips

Social networking can be hazardous to your corporate health. Here are four potential hurdles and how to overcome them.  Read more

How to Start a Small Business in a Few Hours

Starting a business is surprisingly simple--you just need to take the first step. Here's how to get through the administrative hurdles faster than you think.  Read more