The Ah-ha Moment That Launched Pandora 
The founder of the custom radio site on where the idea came from--and how he kept it alive through its rocky launch Watch video
Branding
Recent Branding Articles
The Ah-ha Moment That Launched Pandora
Upgrade Your Blogging Skills
Here's a crash course in journalism that will upgrade your blogging skills. Read more
Create Your Personal Brand: 8 Steps
Take control of your online presence to create a memorable personal brand. Read more
Katie Holmes Gives a Hair-Care Brand a Makeover
Actress Katie Holmes on her role as part-owner and spokesperson for Alterna. Read more
Market Like Patagonia, Warby Parker, and Tom's Shoes
Your social values can be a boon to your brand--and your revenue. Here's how. Read more
How Virgin Atlantic's Marketing Nails It
Virgin Atlantic is a small airline with a big personality. This is how it lures customers from the big guys. Read more
6 Free or Cheap Ways to Protect Your Online Reputation
What happens on the Internet, stays on the Internet. Don't let your reputation go undefended. Read more
The Disciplined and the Divine: An Unlikely Partnership
This might be the least likely partnership in business. It's turning a little jewelry maker called Alex and Ani into a very focused--but still very groovy--p... Read more
9 Silly Mistakes That Marketers Make
If you want your marketing to increase sales, don't make these all-too-common blunders. Read more
Tiger's New Nike Ad...Too Soon?
The new Nike ad proclaims "Winning Takes Care of Everything." But does it? Is this ad too much, too soon? Read more
New Life for Old Brands
Finding new opportunities in reviving classic products. Read more
Do Customers Love You? 5 Questions to Ask
Want to be as adored by customers as Virgin Airlines? Get a solid foundation in place by thinking through this set of important questions. Read more
Pitching Your Start-up? 5 Things to Master First
Whatever kind of company you are starting, you need to know how to talk about it from Day 1. Here are a PR pro's top tips for starting out with massive momen... Read more
How to Be Best in Show at SXSW
With so many companies clawing for attention at conferences, here's how some managed to stand out from the crowd at SXSW. Read more
On Social Media? Get Real or Die
For companies on social media, brand trust is the new economic currency. Fake it at your own peril. Read more
Protecting Your Online Reputation from Trolls: 8 Tips
Some customers have legitimate complaints. Others are just itching for a fight--or a refund. How to respond. Read more
The Fashion Week You've Never Heard Of
The runways in New York, Paris, and Milan may get all the attention, but most of the industry's business happens at a different event. Read more
A Few Times a Year We Get the Call, 'The White House Needs Cookies'
Chef Allyson Ames, co-founder of Wonderland Bakery, describes how her cookies became President Obama's favorite--and were ordered for both the 2009 and 2013 ... Watch video
6 Reasons to Use Crowdsourcing
Having difficulty coming up with a new idea or content? Here are six reasons to try crowdsourcing. Read more
How to Use Pinterest to Drive Sales
Likeable Media co-founder Dave Kerpen explains how Etsy and other businesses are already doing e-commerce on Pinterest. Watch video
"Made in the USA" Gets a Makeover
American manufacturing has a new artisanal image--and a new ad agency from the creative team of Crispin Porter + Bogusky. Read more
Eli Broad: A Most Unreasonable Man
The business titan behind KB Home and Sun America--also an author, philanthropist and art collector--on the trait that brought him success. Hint: It's not co... Read more
The Secret of Planet Fitness's Success
Keeping things simple has helped the fitness chain grow to more than $500 million in revenue. Read more
Loud and Proud
The famous foam finger: Only the roots are humble. Read more
A Little Crazy, a Little Fun: Building the Right Company Culture
You can't position your company as cutting-edge if your employees think it's run-of-the-mill. How we're giving our company culture a boost. Read more
Your Start-up Name Matters (A Lot)
Soon after Livestream CEO Max Haot launched his live video broadcast site in 2007, he realized the power of the company's name to drive (or impede) growth. Watch video
The Art and Science of Corporate Icons
Design experts weigh in on a cookie company's cartoon mascot. Read more
Let Them Sniff, Customers Will Buy More
Are profits and productivity hiding right under your nose? Here's how to take advantage of scent marketing. Read more
Is Marketing Truly Necessary?
A marketing group is only useful if it's measurably increasing revenue or reducing sales costs. Read more
How to Protect Your Mission as You Grow
How do you make the right decision when your new business idea doesn't align perfectly with your current mission? Read more
3 Ways to Establish Your Company's Voice
Having a unique personality can help you stand out from your competitors. Here are some tips to spiff up your brand voice. Read more
How to Win When You're the Underdog
Yes, size matters. But it's not the only thing. An ecommerce entrepreneur shows how to compete when you're outmanned and out-spent. Read more
Meet the Entrepreneur Reinventing Polaroid
Polaroid's trying to come back in a big way. Here's the entrepreneur (yes, entrepreneur) making it happen. Read more
5 Critical LinkedIn Optimizations That Take 5 Minutes or Less
Does your LinkedIn profile make it look like you're hiding something? Five quick, essential updates. Read more
When Company Leaders Go Astray
Not all press is good press. Just ask McAfee. What should a company do when its leader, founder or endorser goes off the rails? Read more
