It Shouldn't Take a Genius to Understand You
So, you're smart. But stop it already with the inflated vocabulary. To make the biggest impact, take a cue from the simplicity of Apple's branding and ditch ... Read more
Branding
Recent Branding Articles
Content Marketing: Tips for a No-Fail Strategy
Don't just publish a blog willy nilly. Plan, set goals, and--most importantly--know what you're getting into. Read more
Lessons You Can Learn from Apple’s iPad Woes
As iPads are being seized by authorities in China, you may be wondering how to protect your brand globally. Here's what you need to know. Read more
Brand vs. Branding: When Less is More
When it comes to branding, the larger danger is spending too much, rather than spending too little. Read more
The Case for Sharing Company Secrets
There's one simple way to make your customers trust you: be open and honest with them from the start. Read more
10 Leadership Lessons From a Super Bowl Coach
Moves that every entrepreneur should steal from the Tom Coughlin playbook. Read more
Susan G. Komen: What to Do When a Good Cause Goes Bad
Cause marketing seems so simple... until it's not. How Susan G. Komen could have avoided a public relations disaster. Read more
Website Smackdown: Mayo Clinic vs. Cleveland Clinic
Two of the country's most respected hospitals: Which one has mastered the art -- and science -- of great website design? Read more
Can Your Business Use Some Makeover Magic?
Chances are there's not many differences between your business and your competitors. Some creativity can add value and uniqueness to your venture, brand, or ... Read more
The Industry With the Worst Websites
When it comes to bringing in revenue, these firms do a heck of a job. But designing compelling websites? They stink at that. Read more
A Risque Breath Mint Makes a Bid for the Mainstream
With big retailers balking at the provocative packaging of Eatwhatever breath freshener, Jacquii revamped the minty product's branding. Read more
Why Sales Hates Marketing: 9 Reasons
Here's why your marketing team and your sales team can't get along. Hint: The sales team is probably right. Read more
No Vacancy at the Hotel Brodsky
By the time Norm's new hotel opens, it will have been booked for the next three years, and therein lies an important lesson for any entrepreneur. Read more
Legacy: James Van Doren, 1939-2011
In 1966, Van Doren co-founded Vans, a company that makes skater shoes. It wasn't long before this cool California brand became a cultural icon. Read more
How to Make Money on Facebook
Is your Facebook page a real snoozer? You won't make much money that way! Even the smallest business can make money on Facebook. Here's how. Read more
How She Got Spanx on Oprah 
The steps Sara Blakely took to land her girdles on Oprah and, ultimately, built the Spanx brand. Watch video
Who's Doing the SOPA Blackout in Style?
Going dark doesn't necessarily mean your brand needs to suffer. Here's a look at some of our favorite SOPA/PIPA "blacked out" protest sites. Read more
Make the Sale Without Cutting Your Price
This simple, 3-step approach helps you sell against a cheaper competitor--without having to discount. Read more
Are 'Booth Babes' an Effective Marketing Tool?
Many companies are still hiring eye candy to staff their booths at trade shows. What do you think of this widespread practice? Read more
Apple Doesn't Sell Computers (& Neither Should You)
It's time to stop selling what you do, or make. Instead, start selling why you do it. Read more
See the Coolest Sleep Technology at CES
Three innovative products that monitor, analyze, and improve your hours of shut-eye, straight from the 2012 Consumer Electronics Show. Read more
Who Will Survive After CES?
The Consumer Electronics Show is great for getting buzz, but it's no guarantee for success for start-ups. Here's what it takes to survive after Las Vegas. Read more
What Does Your Company Look Like From the Outside?
Do you know how a client, prospect, potential hire, or member of the media really experiences your company? You need to find out now. Read more
Why the Real Secrets of Success Are in Your Past
When most executives are looking to the future for their success, maybe it's better to first look back at your past. Here's why. Read more
Brand & Market Your Company in Just 5 Minutes
Here's a quick and easy way to create a memorable brand for your company. Just don't take it too seriously. Read more
