When NOT to Outsource Your Twitter Account
See which parts of social media and brand stewardship to manage yourself--and which to delegate. Read more
Branding
Recent Branding Articles
How One Smart Infographic Saved a Company
What if you had to change your company name and URL and hope your customers would find you again? Here's how Formspring overcame its rebranding trouble. Read more
10 Surprising Brand Winners of 2011
Some corporate, personal and conceptual brands captured unexpected headwinds in 2011. Here are 10 of the best-known. View slideshow
Best Budget Marketing Tool ... Is You
Squeezed by a tight marketing budget? Use this smart trick to put your brand on the map. Read more
The Trademark Dilemma
Is it better to coin a new name that no one has ever heard or to use a descriptive name? It all depends on what you hope to achieve. Read more
LinkedIn Mistakes: Top 5 Ways to Kill Your Credibility
Any of these 5 mistakes could turn your LinkedIn profile into a major professional liability. Here's how to identify them--and get them fixed. Read more
Top 10 Brand Disasters of 2011
The year 2011 was particularly rich in actions and events that clobbered established brand names. Here are 10 of the year's most heinous. View slideshow
Chip Conley: The 5 Things Everyone Wants From You
Joie de Vivre Hotels’ founder explains how your customers, your employees, and even your investors have the same five needs. Deliver on them and you can’... Read more
How to Build a Brand from Scratch
My company set out to revolutionize the workout. But first, we had to put our name on the map. Read more
How to Win a Trademark Battle Against a Goliath
By knowing their rights, two small companies made Apple and RIM back down over trademark conflicts. You could do the same. Read more
Will Shoppers Scream for an Ice Cream Maker's New Packaging?
Gifford's ice cream has been a New England institution for decades. Will its super-vivid new packaging help it go national or alienate existing customers? Read more
Alec Baldwin's Twitter Strategy: Lose Friends and Alienate People
The actor again makes himself look like a jerk on social media. Two simple questions could have saved him. Read more
How to Build Your Personal Brand 
Five tips to help you create and proliferate your most important brand asset--you--and gain notoriety for your business. Dan Schawbel, founder of Millennial ... Watch video
The NBA's Real Business Problem: Excess Capacity
Professional basketball is run by smart businesspeople. So why do they think they're exempt from the law of supply and demand? Read more
How to Design Your Business Card
Tips to create a business card that helps you build relationships, and win business. Also get advice from Shama Kabani, CEO of the Marketing Zen Group. Watch video
Martin Lindstrom, Branding Expert
Martin Lindstrom, author of Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy , speaks about marketing and branding an... Watch video
Lessons From the Launch of Google Music
Here's what you can learn from Google Music's entrance into the music marketplace, and how to make your next product a stand-out in a crowded market. Read more
Why the "Power of Branding" Is a Myth
Yes, you read right. Find out why branding doesn't create a great brand. Hint: It's all about your customers' experience with your product. Read more
The Secrets of Successful Co-brands
Brands are judged by the company they keep. These partnerships are innovative because they are fresh, unexpected, and also increase awareness. Read more
Success Stories: How to Build Your Brand
Arthur Ceria, founder and executive creative director of CreativeFeed, talks about how he creates brands for Chiquita, Sisley, and Microsoft--and himself. Read more
Should You Hire a Celebrity Tweeter?
Here's how two companies turned B-List star power into A-List promotions. Read more
How Sweetgreen Connects Through Music
Hey, kids: Let's put on a show! What a music festival can do for your business. Read more
Jim Beam Trying to Stay Edgy at 216 Years Old
After revenues soared in 2010, Beam split from Fortune Brands to be traded publicly this month. And it's taking a shot at serving new drinks to a few unusual... Read more
Do You Have a Customer-Centric Brand?
Brand strategists Chris Bryant says the U.S. economy loses over $360 billion a year due to subpar service. He offers six tips for improving customer service. Read more
Thanks for Coming Clean Domino's; Comcast Should Take Notes!
We all can learn a lesson or two on how to correct a negative image. Here's what Domino's is doing right. Read more
