Top 9 Company Names
Though some experts would argue that a company name doesn't affect the success of a business, there is a thing or two that small businesses can learn from th... View slideshow
Branding
Recent Branding Articles
Hashtag Techniques for Businesses
Here are some starting points about how to promote your business through Twitter hashtags. Read more
How to Build an Empire
David Horvath and Sun-Min Kim stuck to a positive message, and made Uglydolls into a household name. Read more
Reinventing the Town Square
Jonathan Butler and Eric Demby knew they were on to something when they opened the Brooklyn Flea back in 2008 and 20,000 people showed up. This month they in... Read more
Making Haircuts for Kids Fun for Parents
Children's haircuts can be just as uncomfortable for parents as they are for kids. So Joanna Meiseles set out to create a hair salon just for kids. Read more
The Pioneer of the Specialty Coffee Business
An ivy-league graduate ditches the corporate life to open a string of coffee shops in New York City. Read more
The World's Most Valuable Brands
Has Apple ousted Google as the world's fastest growing brand? Plus, a new e-cigarette with a social networking twist, and the rest of today's news. Read more
A Start-up Combines Slim Jims and Red Bull
Meet the founder of a new product called Perky Jerky, coming soon to a supermarket near you. Read more
Life After The Hills
The TV show’s stars show their entrepreneurial skills. Read more
Interviewing Geoffrey Moore: Core Versus Context
This article is Part 5 of an 8 part series. Read Read more
How to Self-Publish Your Book
So you're interested in self-publishing your book? Here are 10 things to consider before you go the indie publishing route. Read more
How My Alma Mater Is Killing My Start-up
An alumna of Syracuse University recalls the aggravating tale of trying to start a T-shirt company and trademarking the word "Syracutie." Read more
How Would You Sell Bacon and Beer Cupcakes?
Four entrepreneurs suggest marketing strategies for Butch Bakery. Read more
Characteristics of Great Logo Design
What makes a logo design great? Here are four characteristics that distinguish great logos from the legions of the not-so-great. View slideshow
The Evolution of Corporate Logos
Here's a look at how a few of America's most recognizable brands have transformed their logos over time. View slideshow
How Hipmunk Learned to Respect Its Users
Hipmunk's Alexis Ohanian's site-building philosophy centers around loving users. That's because his last company, Reddit, was made by them. Read more
Johnson Says There's No 'Magic' to Business Success
The basketball legend-turned-entrepreneur answers Inc. Twitter followers' and Facebook fans' questions about life on and off the court. Read more
The Perils of Expansion
"I basically opened a restaurant a year for the past five years and I can honestly say I regret it," says one restaurateur. Read more
Managing By Mea Culpa
With straight talk and lessons in sacrifice, a new generation of leaders is changing the way that companies are managed. Read more
Peter Guber on the Power of Effective Communicators
In his new book, Tell to Win , the Hollywood producer and CEO of Mandalay Entertainment addresses the importance of storytelling in business. Read more
How Would You Sell Custom Board Shorts?
Four entrepreneurs offer marketing strategies to Shortomatic.com. Read more
How to Protect Your Domain Name from Cybersquatting
Safeguarding your presence on the Internet requires ongoing vigilance to uncover the schemes of unscrupulous characters. Read more
4 Ways to Block Brand Competition
Is your company's brand unique, innovative, and rock-solid enough to not only capture and hold customer loyalty, but also to dominate the market by knocking ... Read more
Building America’s Most Innovative Brands
Harvard's guru on outstanding American entrepreneurship analyzes the country's best brands, ponders the challenges of Groupon-era consumer empowerment, and e... Read more
Tactics Are the New Strategy
Strategic management can be a huge time drain for managers. Why not just ditch the conventional wisdom and go with your intuition in order to innovate once i... Read more
