Martin Lindstrom, Branding Expert 
Martin Lindstrom, author of Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy , speaks about marketing and branding an... Watch video
Branding
Recent Branding Articles
Martin Lindstrom, Branding Expert
Lessons From the Launch of Google Music
Here's what you can learn from Google Music's entrance into the music marketplace, and how to make your next product a stand-out in a crowded market. Read more
Why the "Power of Branding" Is a Myth
Yes, you read right. Find out why branding doesn't create a great brand. Hint: It's all about your customers' experience with your product. Read more
The Secrets of Successful Co-brands
Brands are judged by the company they keep. These partnerships are innovative because they are fresh, unexpected, and also increase awareness. Read more
Success Stories: How to Build Your Brand
Arthur Ceria, founder and executive creative director of CreativeFeed, talks about how he creates brands for Chiquita, Sisley, and Microsoft--and himself. Read more
Should You Hire a Celebrity Tweeter?
Here's how two companies turned B-List star power into A-List promotions. Read more
How Sweetgreen Connects Through Music
Hey, kids: Let's put on a show! What a music festival can do for your business. Read more
Jim Beam Trying to Stay Edgy at 216 Years Old
After revenues soared in 2010, Beam split from Fortune Brands to be traded publicly this month. And it's taking a shot at serving new drinks to a few unusual... Read more
Do You Have a Customer-Centric Brand?
Brand strategists Chris Bryant says the U.S. economy loses over $360 billion a year due to subpar service. He offers six tips for improving customer service. Read more
Thanks for Coming Clean Domino's; Comcast Should Take Notes!
We all can learn a lesson or two on how to correct a negative image. Here's what Domino's is doing right. Read more
The Don't-Do Lists
Don't underestimate the importance of what not to do in certain situations. Here, we compiled a list of 14 scenarios and asked business leaders and experts f... Read more
Can Google+ Help Your Business?
Just when you thought you understood Facebook there is a new social network to utilize. Learn some tips for for increasing your brand on Google+. Read more
6 Branding Ideas From Jay-Z and Kanye West
Jay-Z and Kanye West released one of the most anticipated albums on the year, Watch the Throne . They were able to leverage paid, earned, and owned a... View slideshow
How Campbell's Soup Went From Stale to Innovative
...as former Campbell's Soup Company CEO Doug Conant brought the brand back by encouraging every possibility. Read more
Entrepreneurs Vie for a Piece of Fashion's Night Out
Want to get in on the action at fashion week? Here's a look at how some small businesses are using the event to market their brands. Read more
5 Tips for Writing an Effective Slogan
A slogan is the most important advertisement a company can have. Follow these five tips and you'll have an excellent tagline in no time. View slideshow
How to Prepare to Launch Your Start-up
Preparing to launch your start-up means more than simply making sure you have a viable product and potential customers. Here are five tips on how to prepare ... Read more
5 Fab Small Business Logo Designs
Designing your logo is a daunting task. Here's a look at five small companies' logos and how they came to be. View slideshow
4 Tips on Choosing the Right Logo Design Services
Designers, experts, and small business owners suggest these four tips for finding the right firm. Plus: a list of three design shops worth trying Read more
Recovering From a Blow to Your Brand's Reputation
These 10 brands attempted, some more successfully than others, to bounce back from potentially game-ending disasters. Here's what you can learn from them. View slideshow
Building a Retro Nightlife Empire
How did a crew of former art and film students with no management or bar experience become dedicated owners of four iconic East Coast hangouts? Read more
Success Stories: Learning on Someone Else's Dime
Rumia Ambrose-Burbank, president of Vendor Managed Solutions in Troy, MI, which buys maintenance supplies for other companies, recalls how she spun her firm ... Watch video
Recreating a Culture of Innovation
When Dolores Labs changed its name to CrowdFlower, it left behind a sprawling loft of an office, a hip logo, and a culture of innovation. A VC firm seized th... Read more
How to Make Great Brand Merchandise
Creating brand merchandise can strengthen customer loyalty and enlist fans to spread your name—"but you don't want to make just another oversized T-shirt. Read more
Avril Lavigne's New Business
The rock celebrity launches a new retailing business, called AbbeyDawn.com. Read more
How Would You Market Art for Rent?
Four entrepreneurs offer Artsicle their marketing ideas and help the start-up craft a following. Read more
5 Characteristics of Great Company Names
Before settling on a name, consider these five traits that all great company names share. View slideshow
Adrian Slywotzky Interview: How Netflix Found Its Trigger
Adrian Slywotzky has written noteworthy business bo... Read more
4 Tips for Protecting Your Trademark
A trademark can be just as valuable as a large client, so it's of utmost importance that businesses find competent means for protection. Here are four tips f... Read more
The New Rules of Marketing for Start-ups
Viral marketing and word-of-mouth are no longer enough to make your product and brand visible in the relentless onslaught of today's promotional media. Read more
How You Tweet: Readers’ Responses
I've written about Twitter multiple times here on Inc and the posts have always been quite popular. In particular, Read more
How You Use QR Codes - Readers’ Responses
Back in April, I wrote an article about QR Codes and the post exploded with comments. I ... Read more
How Much Is Your Business Logo Worth?
John Warrillow, author of Built to Sell , answers questions from readers about building a sellable business. Read more
How to Choose a Domain Extension
Gone are the days when .com and .net were your only options when registering a URL for your business. Here are some tips for developing a domain extension st... Read more
How We Did It: Superfly Presents
The brains behind Bonnaroo talk about their early days in New Orleans, promoting music festivals, and the perks of doing what they love for a living. Read more
