Branding


Recent Branding Articles

The Art and Business of Motivational Speaking

If the podium is calling your name, you should get to know Josh Shipp, a one-man school in the art and business of motivational speaking.  Read more

How Would You Sell Custom Stuffed Animals?

Four entrepreneurs offer marketing strategies to a start-up that sells custom toys.  Read more

How to Maintain Brand Consistency Across Product Lines

With a diversity of products, how do you keep your brand name pure? It's all about who your brand resonates with and why.  Read more

How to Successfully Rebrand Your Business

You can't run your company the same way forever. Here are 10 ideas to bring about change and breathe new life into your business.  Read more

When a Product Gets the Obama Effect

Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today: Ho...  Read more

Could a New Name Fix a Company?

Chris Russo launched a successful fantasy sports business. Would rebranding help the business to grow?  Read more

A Wine Label From the Mandela Family

House of Mandela brings pride in the farming heritage of South Africa to wine making.  Read more

Entrepreneurs in the News

The latest news on Ryan and Chad Steelberg, Jessica DiLullo Herrin, and Dean Kamen  Read more

A Little Self-Promotion Never Hurts

How to get the word out about your new business  Read more

How Would You Sell Temporary Wallpaper?

Four seasoned entrepreneurs offer marketing strategies for Tempaper.  Read more

Tim Ferriss on the Pitfalls of Personal Branding

The bestselling author of The 4-Hour Workweek talks about why he rarely uses his personal brand to promote his business.  Read more

How to Master Multiple Brand Management

Juggling multiple brands is tricky and has tripped up even some of the world's top companies, from Levi Strauss to Mazda. So how do successful companies make...  Read more

Goin' to That Penthouse in the Sky

Each day,  Inc .'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today: <...  Read more

When a Product's Too Good

Each day,  Inc .'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today: <...  Read more

Will Gary Vaynerchuk Crush His Business?

Putting your personal brand ahead of your business brand has some major risks. Here, the founder of Vaynermedia defends the strategy.  Read more

How to Choose the Right Colors for Your Brand

The aesthetic of your product and its labeling can have a huge impact on sales. If you're DIY branding, here's how to find the right colors.  Read more

How to Make it Big in Texas

Dallas-based serial entrepreneur Chad Willis co-founded a $44 million oil company that he runs and has ownership in 14 other companies. He's 31 years old.  Read more

AOL's Second Chance

Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today: The...  Read more

Building a Bakery Brand

Jim Skinner of Skinner Baking talks about his family business's big bet.  Read more

Start-Ups 2010: Gourmet Ice Cream, Served From a Truck

Ben Van Leeuwen and Laura O’Neill on how to launch an ice-cream company.  Read more

Would You Buy Underwear By Subscription?

The CEOs of Tommy Bahama and Bonobos weigh in on Manpacks's plan to sell men's underwear subscriptions.  Read more

Rick Alden, Founder of Skullcandy 

Founder of the skater headphone brand Skullcandy, Rick Alden talks about what it takes to build a $125 million business.  Watch video

How to Manage Your Company's Brand

Your brand is your mark of distinction. Here's how to construct a brand management strategy that will inspire trust in your company.  Read more

The Snooki Strategy

Each day,  Inc .'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today: ...  Read more

Facebook Sues Start-up Teachbook Over Name

The online community for teachers has two employees, less than 30 users, and is yet to launch officially.  Read more

Who's Talking about Your Company Online?

Companies like Beachbody are using new reputation monitoring tools to scour the Internet for customer complaints.  Read more

6 Tools for Monitoring Your Reputation

Services like Trackur, Viralheat, and Radian6 keep companies abreast of customer complaints.  Read more

Ido Leffler, Co-founder of Yes To Carrots 

The entrepreneur behind the popular San Francisco-based natural skincare line, Ido Leffler talks about building a team, raising capital, and running a global...  Watch video

How to Refine Your Business Idea

Even a good business idea might not be financially workable. Here's how you can determine if your product or service is a money-making enterprise.  Read more

Leslie Blodgett, CEO of Bare Escentuals 

Cosmetics mogul Leslie Blodgett shares her thoughts on marketing, distribution, and building a brand.  Watch video

A Nation of Schizophrenic Spenders?

Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today: ...  Read more

Building England's Ethical, Healthy, and Slightly Cheeky Beverage Brand

You've never heard of Innocent Drinks, but the London company thinks it can be the world's favorite healthy food and drink brand.  Read more

Does an MBA Make a Difference?

How an MBA can help and hurt entrepreneurs. Over at Vator.tv, Bambi Francisco Roizen Read more

Dan Schawbel, Founder of Millennial Branding 

The founder of Boston-based Millennial Branding is the self-styled king of personal branding.  Watch video

How Do You Name a Company?

According to veteran entrepreneur Norm Brodsky, it doesn't matter.  Read more