Who's Talking about Your Company Online?
Companies like Beachbody are using new reputation monitoring tools to scour the Internet for customer complaints. Read more
Branding
Recent Branding Articles
6 Tools for Monitoring Your Reputation
Services like Trackur, Viralheat, and Radian6 keep companies abreast of customer complaints. Read more
Ido Leffler, Co-founder of Yes To Carrots 
The entrepreneur behind the popular San Francisco-based natural skincare line, Ido Leffler talks about building a team, raising capital, and running a global... Watch video
How to Refine Your Business Idea
Even a good business idea might not be financially workable. Here's how you can determine if your product or service is a money-making enterprise. Read more
Leslie Blodgett, CEO of Bare Escentuals
Cosmetics mogul Leslie Blodgett shares her thoughts on marketing, distribution, and building a brand. Watch video
A Nation of Schizophrenic Spenders?
Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today: ... Read more
Building England's Ethical, Healthy, and Slightly Cheeky Beverage Brand
You've never heard of Innocent Drinks, but the London company thinks it can be the world's favorite healthy food and drink brand. Read more
Does an MBA Make a Difference?
How an MBA can help and hurt entrepreneurs. Over at Vator.tv, Bambi Francisco Roizen Read more
Dan Schawbel, Founder of Millennial Branding
The founder of Boston-based Millennial Branding is the self-styled king of personal branding. Watch video
How Do You Name a Company?
According to veteran entrepreneur Norm Brodsky, it doesn't matter. Read more
Packaging Designed by Customers
A Dog's Life founder Todd Thedinga puts photos of customers' pets on his product packaging. Read more
How Grasshopper Grows By Creating New Companies
The virtual voicemail systems provider is using spin-offs to reach its goal of serving one million small businesses. Read more
A Name the Press Could Love
A new bakery proves that a killer name can be the best marketing strategy. Read more
How to Choose the Best Name For Your Business
Entrepreneurs often angst over the perfect name for their business. This guide will help you choose a defensible trademark and a search-friendly, recognizabl... Read more
How to Plan a Product-Launch Event
Your product isn't the next iPhone. So what? Throwing a stand-out event can generate tons of buzz anyway. Read more
The Wine World Cup
No matter which team is crowned champion in South Africa, wine distributor Heritage Link Brands is hoping to come out a winner. Read more
How to Choose the Best Business Card for Your Company
Networking, marketing, and leadership experts lay out what makes an effective business card, business card style taboos, and the importance of design versus ... Read more
Finding Love for Millionaires
Ten years ago, Patti Stanger started Millionaire's Club, a matchmaking service for millionaires. Today her business idea is a reality television hit series c... Read more
How to Build Your Personal Brand
With traditional publicity vehicles and the Web’s resources at hand, making a name for yourself is easier than ever. Read more
How to Master Your Elevator Pitch
What exactly do you do, and why should I care? Here's how to tell it shorter and smarter. Read more
Norm Brodsky on Expanding Upmarket
How can a staffing firm that works with unskilled labor expand into professional staffing placements? Our columnist shares his advice. Read more
Could You Market Chocolate Filled With Air?
John Scharffenberger and other entrepreneurs offer advice to Bubble Chocolate. Read more
What Is YOUR Personal Brand?
As business owners we know that branding our business is important, but what about branding ourselves? Today I have the honor of interviewing Dan Schawbel... Read more
How to Choose a Business Entity
Just started a new business and don't know whether to incorporate as an LLC, S-corporation, or sole proprietorship? Have no fear. Read more
An Alternative to Discounts
Hey, do you have anything cheaper? Four smart ways to go downmarket without tarnishing your brand. Read more
Company Logos for Less
Companies claim to design stellar business logos for half the price. How good are they? We put four services to the test. Read more
Why You Should Make Privacy a Priority
A new study ranks America's most trusted companies -- and reveals customers' feelings about how safety affect the brand. Read more
To Sell a Blog, Build Your Personal Brand
After she lost her job, Michelle Leder parlayed a unique skill -- the ability to translate turgid documents into usable news -- into an online business. Read more
The Great Leaders Series: Ben Cohen and Jerry Greenfield, co-founders of Ben & Jerry’s Homemade
Lifelong friends Ben Cohen and Jerry Greenfield took both sustainable profit and social activism into consideration when starting their ice cream business. Read more
The Great Leaders Series: Hugh Hefner, Founder of Playboy Enterprises
For Hugh Hefner, the sexual revolution was also a huge business opportunity. Here's how the founder of Playboy turned a nudie mag into a global brand. Read more
How to File a Trademark
Protecting your business logo from creative theft is a crucial part of growing your brand. Here's how to file a trademark with the United States Federal Gove... Read more
The MVP of Super Bowl Product Placement
Officials at the Indianapolis company that makes the head set worn by Drew Brees' baby son had no idea they were on the verge of amazing product placement. Read more
How to Design the Best Website for Your Business
Six key design points to keep in mind when creating or redesigning your business’s website. Read more
How to Build an International Brand
For decades, Coca-Cola and IBM were among the scant few globally-recognized brands. By crafting a universal message and increasing brand awareness, here's ho... Read more
iPad: A Funny Name, and a Trademark Dispute
Fujitsu claims a 2003 trademark application gives it dibs on the iPad name. Could the dispute prevent the tablet from shipping? Read more
