An Alternative to Discounts
Hey, do you have anything cheaper? Four smart ways to go downmarket without tarnishing your brand. Read more
Branding
Recent Branding Articles
Company Logos for Less
Companies claim to design stellar business logos for half the price. How good are they? We put four services to the test. Read more
Why You Should Make Privacy a Priority
A new study ranks America's most trusted companies -- and reveals customers' feelings about how safety affect the brand. Read more
To Sell a Blog, Build Your Personal Brand
After she lost her job, Michelle Leder parlayed a unique skill -- the ability to translate turgid documents into usable news -- into an online business. Read more
The Great Leaders Series: Ben Cohen and Jerry Greenfield, co-founders of Ben & Jerry’s Homemade
Lifelong friends Ben Cohen and Jerry Greenfield took both sustainable profit and social activism into consideration when starting their ice cream business. Read more
The Great Leaders Series: Hugh Hefner, Founder of Playboy Enterprises
For Hugh Hefner, the sexual revolution was also a huge business opportunity. Here's how the founder of Playboy turned a nudie mag into a global brand. Read more
How to File a Trademark
Protecting your business logo from creative theft is a crucial part of growing your brand. Here's how to file a trademark with the United States Federal Gove... Read more
The MVP of Super Bowl Product Placement
Officials at the Indianapolis company that makes the head set worn by Drew Brees' baby son had no idea they were on the verge of amazing product placement. Read more
How to Design the Best Website for Your Business
Six key design points to keep in mind when creating or redesigning your business’s website. Read more
How to Build an International Brand
For decades, Coca-Cola and IBM were among the scant few globally-recognized brands. By crafting a universal message and increasing brand awareness, here's ho... Read more
iPad: A Funny Name, and a Trademark Dispute
Fujitsu claims a 2003 trademark application gives it dibs on the iPad name. Could the dispute prevent the tablet from shipping? Read more
The Great Leaders Series: David Sarnoff of NBC and RCA
Rather than fearing the disruption caused by new technology, David Sarnoff embraced it, building a broadcast empire first in radio and then in TV. Read more
How Would You Fix Tiger's Image?
Entrepreneurs in public relations weigh in on how they would repair the billionaire golfer's scandal-plagued image. Read more
A Second Chance for a Failed Brand
The once-hot eco-friendly clothing brand Nau is reborn as part of apparel retailer Horny Toad. Read more
An Extreme Brand Makeover
Zhena Muzyka of Zhena's Gypsy Tea tries rebranding her products to increase national sales Read more
Special Offers Drive Brand Loyalty on Social Media Sites
Most consumers friend a brand on Facebook or MySpace to receive special offers; they are less likely to follow a brand on Twitter. Read more
The Great Leaders Series: Ray Kroc of McDonald's
Ray Kroc was able to bring to scale his McDonald's operation in a way that few entrepreneurs could rival. Read more
Non-Latin Domain Names Bring Costs, Opportunities
What will URLs with non-Latin characters mean for your business? Read more
The Great Leaders Series: Phil Knight of Nike
He conquered a niche, then brought it mainstream. He was one of the first American entrepreneurs to source product in Asia. And he created a brand that inspi... Read more
The Great Leaders Series: Henry Ford, Founder of Ford Motor Company
Not only did he build one of the largest automobile manufacturers, he set in motion a series of changes that would change society as a whole. Read more
A Besieged Brewery Fights Back
Rock Art Brewery is embroiled in a trademark war with the beverage giant Hansen over the name of the brewery's Vermonster beer. Read more
The Great Leaders Series: Jeff Bezos, Founder of Amazon.com
Jeff Bezos is an e-commerce pioneer who started Amazon.com to sell books, and expanded into just about everything else. Read more
30 Under 30 2009 - Hey Josh - Josh Shipp
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Marketers Learn to Talk Like a Pirate
Move over Halloween. Businesses are turning International Talk Like a Pirate Day into a marketing bonanza. Read more
12 Rounds with Big George 
George Foreman's reputation as a boxer is perhaps only eclipsed by his reputation as the astoundingly effective pitchman for the George Foreman Grill. Wit... Watch video
Mad Men on Branding
The popular TV show's branding expert talks about changes in advertising since the 1960s Read more
Green Tech Transforms the Auto Industry
Small businesses with innovative green tech ideas can break into the industry, analysts say. Read more
Good Domain Names Grow Scarce
Most of the good, short words you would want for making a great domain name are already taken Read more
Where in the World is Kogi Korean BBQ?
A young restaurant is capitalizing on Twitter to advertise its traveling trove of Korean BBQ; others are jumping on the bandwagon. Read more
Whatever You Do, Don't Call it a Search Engine
New question-answering sites, such as Wolfram Alpha, seek to differentiate themselves from the Googles of the world. Read more
How I Did It: Margot Fraser
Margot Fraser, the founder of Birkenstock, USA, recalls 40 years of peace, love, and clunky sandals Read more
Thrifty Consumers Turn to Store Brands
The recession offers a boost to private-label manufacturers of store brands. Read more
How Would You Brand Susan Boyle?
If you could take recent "Britain's Got Talent" phenom Susan Boyle and give her a brand makeover, what would you do? Read more
How Asa Candler Built Coca-Cola
A master marketer, he grew Coca-Cola into a global giant by lavishing free samples on pharmacists and consumers, securing the earliest celebrity endorsements... Read more
The Great Leaders Series: Madam C.J. Walker, Founder of Madame C.J. Walker Enterprises
By assembling a grassroots sales force, this pioneering African-American entrepreneur built a multimillion-dollar enterprise in the Jim Crow era. Read more
