Green Tech Transforms the Auto Industry
Small businesses with innovative green tech ideas can break into the industry, analysts say. Read more
Branding
Recent Branding Articles
Good Domain Names Grow Scarce
Most of the good, short words you would want for making a great domain name are already taken Read more
Where in the World is Kogi Korean BBQ?
A young restaurant is capitalizing on Twitter to advertise its traveling trove of Korean BBQ; others are jumping on the bandwagon. Read more
Whatever You Do, Don't Call it a Search Engine
New question-answering sites, such as Wolfram Alpha, seek to differentiate themselves from the Googles of the world. Read more
How I Did It: Margot Fraser
Margot Fraser, the founder of Birkenstock, USA, recalls 40 years of peace, love, and clunky sandals Read more
Thrifty Consumers Turn to Store Brands
The recession offers a boost to private-label manufacturers of store brands. Read more
How Would You Brand Susan Boyle?
If you could take recent "Britain's Got Talent" phenom Susan Boyle and give her a brand makeover, what would you do? Read more
How Asa Candler Built Coca-Cola
A master marketer, he grew Coca-Cola into a global giant by lavishing free samples on pharmacists and consumers, securing the earliest celebrity endorsements... Read more
The Great Leaders Series: Madam C.J. Walker, Founder of Madame C.J. Walker Enterprises
By assembling a grassroots sales force, this pioneering African-American entrepreneur built a multimillion-dollar enterprise in the Jim Crow era. Read more
The Great Leaders Series: Ruth Handler, Co-founder of Mattel
She invented the Barbie Doll (and Ken too), and then reinvented the way national brands advertise their products. Read more
The Zappos Way of Managing
How Tony Hsieh uses relentless innovation, stellar customer service, and a staff of believers to make Zappos.com an e-commerce juggernaut -- and one of the m... Read more
Inc. 5000 Applicant of the Week: Kimpton Hotel and Restaurant Group
The pioneer of boutique hotels continues to grow through stellar customer care and eco-friendly practices. Read more
The Great Leaders Series: Juan Trippe, Founder of Pan American Airways
He saw globalization coming before almost anyone, pioneered modern branding, and left his mark on the Manhattan skyline. Read more
The Great Leaders Series: Mary Kay Ash, Founder of Mary Kay Cosmetics
She brought multi-level marketing mainstream, turned employee recognition into a branding exercise, and spoke up for work-life balance. Read more
Case Study: Skinner Baking Builds a Brand
For years, a family bakery sold unbranded pastries to supermarkets. Should the owner now put his name on the box? Read more
The Brand Makeover
How appropriate that Carolina Pad is a stationery company. Its product line never moved. Read more
"It's Going to Be Big"
Marc Ecko always had the dream. Over time -- it wasn't easy -- he developed the skills. Here, he talks about how he got smart, why his billion-dollar clothin... Read more
How to Buy a URL
Here are 5 tips on finding and obtaining the rights to a good domain name. Read more
Naming Rights and Wrongs
NameThis, an online service launched in August, lets businesses crowdsource their branding efforts. Are user-generated trademarks any good? The suggestions p... Read more
The Rebranding Game
If at first you pick the wrong name, you can always try, try again. Read more
New Products Going Unnoticed
With all eyes on the economy, Americans aren't interested in trying out new products, a survey finds. Read more
Optimism is the New Cynicism 
Innovation and design expert Paul Bennett, chief creative officer of IDEO, presents inspiring examples that show it's hip to be happy and that playful can... Watch video
Marketing Drives Pop Culture
Alex Bogusky, co-chairman of ad agency Crispin Porter + Bogusky, says it's the job of pop culture to change constantly—all it needs is a catalyst. A... Watch video
Trading Up
How a shop in Little India became a sleek brand. Read more
The Product: Grilling Planks
They're hot, but are they supermarket material? Read more
Writing a Mission Statement
What's the best way to describe your company? Here are five things you need to know. Watch video
Domain Name Scam Busted
A Canadian firm is accused of charging millions in fake registration fees. Read more
PR Fairy Tales
Pitches disguised as children's books. Read more
Bringing Out Your Inner Blogger
A thoughtfully planned new media campaign can beat big budgets. It can provide large-scale product refinement and increase the online conversations about you... Read more
Logoworks to Offer Blog Designs
The new designs aim to help businesses build customer interactivity. Read more
Behind the Scenes: Companies at the Heart of Everyday Life
Detroit Pistons Vs. Portland Trail Blazers, The Palace of Auburn Hills, Michigan 02.08.08, 8:01 P.M. Read more
How I Did It: Butch Stewart of Sandals Resorts
Never enough swim-up bars. Read more
How Fast Can This Thing Go, Anyway?
Zipcar was a classic founder-run company--long on passion, short on cash. Until a new CEO came aboard, gave the business a seven-step tune-up, and put the pe... Read more
From the Corner Office to the Campaign Trail
From Mitt Romney to George W. Bush, the first "MBA president," White House contenders are quick to highlight business experience on their political resumes. ... Read more
Viral Video: Get Ready for Your Close-up
"Will it Blend?" from Blendtec and three more case studies of viral-video marketing success. Read more
