Branding


Recent Branding Articles

JJ Ramberg: Promote Your Company Creatively 

JJ Ramberg, host of MSNBC's Your Business describes how one small business owner differentiated--and landed a new buyer.  Watch video

How to Be a Great Radio Guest

You may be a great speaker. But do you know how to shine on the radio?  Read more

Meet the Small Businesses Behind the Big Parade

New York City will host the 86th Annual Macy's Thanksgiving Day Parade this month. Here's a look at some of the companies that help keep the festivities marc...  Read more

What Makes Your Company Distinctive? 

Josh Linkner, CEO of Detroit Venture Partners, says you should make your company known for one thing, or no one will remember you.  Watch video

Winning the Next Wave of the Internet: Mobile

Mobile technologies and applications are changing all the rules. Take these 3 risks to keep your business safe.  Read more

Backstory: Radio Flyer

How immigrant Antonio Pasin created the little red wagon that became an icon of the American childhood--and how his grandson is taking the company to the nex...  Read more

4 Myths of Global Branding

What rights do you have when protecting your trademark internationally? You may be surprised.  Read more

Unlock Your Brand's Hispanic Influencer Base

Alex Frias makes the case that marketing to your brand's Hispanic base requires an integrated, multi-year approach--not just a siloed campaign or two. Here's...  Read more

Avoid Social Networking Pitfalls: 4 Tips

Social networking can be hazardous to your corporate health. Here are four potential hurdles and how to overcome them.  Read more

How to Start a Small Business in a Few Hours

Starting a business is surprisingly simple--you just need to take the first step. Here's how to get through the administrative hurdles faster than you think.  Read more

The Secrets of Exceptional Marketers

Here are the five best strategic marketing ideas of the past decade.  Read more

Packaging 101: Tips From a Branding Whiz

Your packaging decisions might seem trivial, but they're not. It will be the first thing a consumer sees--and you want it to be a joy to dive into.  Read more

How Zumba Fitness Turned Pirates Into a Street Marketing Team 

Each week, 12 million people in 125 countries take Zumba Fitness classes. Here, co-founder Alberto Perlman talks about how he protects the company's trademark.  Watch video

Do One Thing & Do It Better Than Anyone Else

Become the best darn whatever-you-are that you can be. Set aside your other good ideas. The rest will follow.  Read more

The New Rules of Viral Videos

They're getting longer and funnier--and they're barely recognizable as advertisements.  Read more

Have the Best Trade Show Schwag

Schwag, when done right, can reap big rewards. Here are the three things to keep in mind when preparing for your next conference.  Read more

Create a Scalable Brand

Your brand is the core of your marketing strategy. Jackie Yeaney of Red Hat shares her thoughts on how the brand fuels marketing investments that drive reven...  Read more

How I Did It: John Bogle of the Vanguard Group

"Saint Jack" picked a fight with an industry--and created a mutual fund powerhouse.  Read more

Create Effective Case Studies 

Advice on how to get results from Jenny Fleiss, co-founder of Rent the Runway, and Scott Gerber, founder of the Young Entrepreneur Council.  Watch video

Top 3 Ways to Waste Marketing Dollars

It's easy to burn through a budget with these big-ticket items. There's a better way to spend your cash.  Read more

Become a Master Networker: 5 Quick Tips 

Networking advice from Dave Kerpen, CEO of Likeable Media, and Scott Gerber, founder of the Young Entrepreneur Council.  Watch video

Is Your Business Name Web Friendly?

A company name with a non-matching domain name may spell disaster for your business.  Read more

Sometimes, You Need Millions of Dollars to Grow a Start-up 

In 2009, in order to build her organic baby food company, Shazi Visram raised $11 million--fast. Last year, HappyFamily Brands's sales hit $35 million.  Watch video

3 Steps to Building Brand Loyalty

Becoming an enduring brand with a loyal following starts early and takes a lot of time and effort. Take these three cues from some of the best.  Read more

Eight Ball, Corner Pocket: Think 6 Steps Ahead of the Competition

Want explosive growth? Strategize like a world-renowned pool player.  Read more

Build a Brand Strong Enough to Withstand Controversy

As front man Lance Armstrong bows under the pressure of steroid allegations, Livestrong CEO Doug Ulman says the international brand will remain strong.  Read more

5 Most Common Marketing Mistakes

Effective marketing means stepping back, doing your homework, and (usually) starting over from scratch.  Read more

Why Those Cease-and-Desist Letters Aren't All Bad

In a weird way, William Gilligan and Mike Ferneman figure, attention from lawyers means they have hit the big time.  Read more

5 Ways to Tie Your Brand to News Events 

Public relations advice from serial entrepreneur and investor David Rose, and Scott Gerber, founder of the Young Entrepreneur Council.  Watch video

Brand Messaging: Don't Get Lost in Translation

When people don't understand you, they tune you out. Make sure your customers get what you're saying.  Read more

One Word That Defines a Great Personal Brand

Julia Allison, one of the Web's biggest self-promoters, explains how to define your brand before others do it for you.  Read more

Make Money & Make the World Better (& What It Has to Do With Your Brain)

When you do something altruistic, your brain releases a squirt of the neurotransmitter Dopamine, and you feel good.  Read more

3 Non-Financial "Gifts" for Your Sales Team

Growing sales is not about motivational efforts or higher commissions for your sales force. The best incentive is to invest in your business model and your b...  Read more

5 PR Lessons From the Chick-fil-A Crisis

Embattled Chick-fil-A president Dan Cathy ignited controversy recently by opposing gay marriage. Here's what went wrong--and how you can avoid a PR disaster.  Read more

How to Know if Your Marketing Firm Is Giving You BS

You want results, and all they talk about is "branding." What gives?  Read more