Biggest Challenges for Inc. 500 Entrepreneurs 
The founders of Method, Barefoot Books, and other Inc. 500 entrepreneurs discuss the biggest challenges in starting a business. Breaking through in the ma... Watch video
Branding
Recent Branding Articles
Biggest Challenges for Inc. 500 Entrepreneurs
Re-making Succes: TerraCycle at the Inc. 500
Tom Szaky's plant food can be found on the shelves of retailers nationwide. So how did this 25-year-old tame Wal-Mart and Home Depot? Watch video
Inc.com Named EPpy Award Finalist
The awards, sponsored by Editor & Publisher and MediaWeek , recognize the media's best Internet sites. Read more
In Praise of Stubbornness
For years, Malcolm Bricklin has been working to bring low-cost Chinese cars to America. A new documentary -- filmed by his son -- chronicles his travails. Read more
High Design Under the Sink: Method at the Inc. 500
Method is taking on huge competitors with its environmentally friendly, well-designed household products. Meet co-founder Adam Lowry. Watch video
Branding and Cashing Out
When to use stock photos; how to minimize taxes when selling a business. Read more
Jim Koch on the Secret to Effective (and Cheap) Marketing
Educating consumers is crucial if you want to keep marketing expenses in check. Read more
Fasten Your Seat Belts
How do you stand out in a field of larger competitors? It's showtime! Read more
Making Marketing Sticky
Ever wonder why some slogans stick, and others fall flat? Executive editor Mike Hofman explains how to craft a winning marketing message. Watch video
Here Come the Trademark Bullies
A new law makes it easier for big corporations to sue over trademark dilution. Read more
And a Sixth Way. Stow the Strait-Jacket
Deskey's final and favorite approach to the Dave's makeover, titled Biological Classifications of Good Taste. Will visual elegance and dry wit sell Insanity... Read more
Dave Loves All His Children
Dave's Gourmet sells 136 different products under a number of lines. Dave wants you to meet some members of the family. Read more
Rebranded, Five Ways
When the branders at Deskey said they wanted to change things, they didn't mean just a little. Tony Neary, a Deskey design director, explains what his group ... Read more
Is Dave Insane? Inside a Brand Makeover
The branding experts said he desperately needed help with his image. But were they right? Read more
Chip and Dan Heath: Marketing Made Sticky
The authors of "Made to Stick" talk about how to make your messaging memorable. Read more
In Memoriam [Audio]
From the founders of K2 skis to the woman who invented tortilla chips, we lost a number of great entrepreneurs in 2006. Executive editor Mike Hofman takes... Watch video
Three Scary Words: "Buy It Used" [Video]
With more people buying stuff used, companies have to rethink everything from a product's durability to the terms of their warranties. Staff reporter Max ... Watch video
With Good Looks Come Big Profits
As consumers invest more time and money into what they buy, a growing number of companies are placing heavy emphasis on design. Read more
In Praise of TV Dinners, Naugahyde, and Tupperware
Will today's cutting-edge design trends -- from Apple's iPod to IKEA sofas -- be considered tomorrow's laughingstock? Read more
Doug Ducey, Cold Stone Creamery
CEO Doug Ducey takes Inc. TV on a tour of the flagship NYC store, and discusses how he is building an empire with premium ice cream and singing staffers. Watch video
How I Did It: Morgan Lynch, CEO, Logoworks
As told to Stephanie Clifford Industry: Business Services 2006 Inc. 500 Ranking: Read more
Under Armour Inks Deal with NFL
The former Inc. 500 sportswear company will become an authorized footwear supplier. Read more
Christmas All Year Round
CEO Fred Schwam takes us inside his workshop, which designs holiday decorations for Radio City Music Hall, Saks Fifth Avenue, and other New York City land... Watch video
Camping Companies Find Success Beyond the Woods
People may be camping less and less, but the apparel and equipment industries have seen a boom by expanding to a wider range of consumers. Read more
Bootstrapping 101: Brand It Creatively
In launching Madsoul, an urban streetwear label, in 2000, Marc D'Amelio raised guerrilla marketing to an art form. Read more
Branding Muhammad Ali
What products float like a butterfly? Read more
Hatching New Revenue Streams [Video]
Associate editor Nadine Heintz explains how the maker of Marshmallow Peeps, the colorful Easter candy, learned to cash in on its cult following -- and how... Watch video
Welcome to the Doll Factory
The good news: Hollywood wants to feature your factory in a movie. The bad news: The plot is a killer. Read more
The Name Game
Few things are less important to the success of a business than figuring out what to call it. Read more
Dov Charney, Like It or Not
The founder of red-hot American Apparel has the simplest possible business strategy: He does and says exactly what he wants to. Read more
How I Did It: Sidney Frank, founder, Sidney Frank Importing
"I wanted to be a billionaire," says the man responsible for your Jägermeister headache. At age 85 he stunned the liquor industry by getting his wish. Read more
How I Did It: Paul Frank
Some people say he monkeys around. Read more
Case Study: Turning a Product Fad into a Business
The Problem: Dwain Gullion hit a chord with his magnetic yellow ribbons. But can he turn a patriotic fad into a real business? Read more
The Morality Play
More than ever before, Americans are talking about values. For marketers, it's tempting to do the same. But will a values-driven campaign drive business -- o... Read more
Candidates at Work
Surviving campaign photo ops. Read more
