In Praise of TV Dinners, Naugahyde, and Tupperware
Will today's cutting-edge design trends -- from Apple's iPod to IKEA sofas -- be considered tomorrow's laughingstock? Read more
Branding
Recent Branding Articles
Doug Ducey, Cold Stone Creamery 
CEO Doug Ducey takes Inc. TV on a tour of the flagship NYC store, and discusses how he is building an empire with premium ice cream and singing staffers. Watch video
How I Did It: Morgan Lynch, CEO, Logoworks
Morgan Lynch was a young marketer who was put off by the inefficiencies of ad agencies. So, at age 29, he and a friend launched Logoworks. It connects graphic d Read more
Under Armour Inks Deal with NFL
The former Inc. 500 sportswear company will become an authorized footwear supplier. Read more
Christmas All Year Round
CEO Fred Schwam takes us inside his workshop, which designs holiday decorations for Radio City Music Hall, Saks Fifth Avenue, and other New York City land... Watch video
Camping Companies Find Success Beyond the Woods
People may be camping less and less, but the apparel and equipment industries have seen a boom by expanding to a wider range of consumers. Read more
Bootstrapping 101: Brand It Creatively
In launching Madsoul, an urban streetwear label, in 2000, Marc D'Amelio raised guerrilla marketing to an art form. Read more
Branding Muhammad Ali
What products float like a butterfly? Read more
Hatching New Revenue Streams [Video]
Associate editor Nadine Heintz explains how the maker of Marshmallow Peeps, the colorful Easter candy, learned to cash in on its cult following -- and how... Watch video
Welcome to the Doll Factory
The good news: Hollywood wants to feature your factory in a movie. The bad news: The plot is a killer. Read more
The Name Game
Few things are less important to the success of a business than figuring out what to call it. Read more
Dov Charney, Like It or Not
The founder of red-hot American Apparel has the simplest possible business strategy: He does and says exactly what he wants to. Read more
How I Did It: Sidney Frank, founder, Sidney Frank Importing
"I wanted to be a billionaire," says the man responsible for your Jägermeister headache. At age 85 he stunned the liquor industry by getting his wish. Read more
How I Did It: Paul Frank
Some people say he monkeys around. Read more
Case Study: Turning a Product Fad into a Business
The Problem: Dwain Gullion hit a chord with his magnetic yellow ribbons. But can he turn a patriotic fad into a real business? Read more
The Morality Play
More than ever before, Americans are talking about values. For marketers, it's tempting to do the same. But will a values-driven campaign drive business -- o... Read more
Candidates at Work
Surviving campaign photo ops. Read more
It's Not Easy Being Green
Jeffrey Hollender and Alan Newman disagreed about strategy, fought bitterly -- and created two successful companies. They'd set out to change the world, but ... Read more
How To Star in an Ad (Without Looking Like an Idiot)
Gary Hirshberg of Stonyfield Farm shares his advice for starring in an advertisement. Read more
Case Study
Stung by slow sales, Zippo turns to brand extensions. Read more
Inc.com Naming Contest Winner
Inc.com and Alex Frankel choose "Next of Kiln" as the best name for one of our five fictional businesses. Read more
Case Study
They say there's no such thing as bad PR. After releasing a video game based on the Iraq war, Kuma Reality Games put the notion to the test. Read more
What's in a Name?
Is your company's brand name doing everything it could? Here's how to get the name you deserve. Read more
Can't We Have Another?
When to launch a second brand. Plus: The ins and outs of outsourcing. Read more
Case Study: Bringing an Innovative Product to Market
Biolife just may have invented a better bandage. The question is how to spread the word -- without breaking the bank. Read more
The Joys and Perils of Attack Marketing
What's a small coffee company doing impugning the business ethics of the world's most handsome popcorn and salad-dressing pitchman? Read more
The Buzz Guru
Straddling the worlds of street art and commerce, marketing specialist Shepard Fairey knows how to get alternative culture kids talking about mainstream brands. Read more
Kenneth Cole: How the King of Sole Got Soul
Kenneth Cole focused his marketing efforts on helping social issues to raise the profile of his company. Read more
When Your Neck Is On The Line
Should a leading tiemaker cope with a market slump by putting his own neck on the line? Read more
Is the Atkins Brand Toast?
Why the Atkins diet is getting plumped up with product. Read more
Logos That Turn Heads
Are walking, talking advertisements gimmicks or goldmines? Read more
An Ugly Expansion
Licensing a business concept seems like an easy way to grow a business, but as many entrepreneurs discover, maintaining a brand's integrity through the proce... Read more
Brand This Way
What Aerosmith, Kiss, and Elton John can tell you about branding. Read more
The Science of Status
Napa grapes or no-name grapes: There is news on the science of status and what it means to businesses. Read more
Exploring the Territory Known as No Brand's Land
Marketing executives spend millions building their company's brand in the marketplace. But, are they spending it in the right place? Read more
