Where Men are Men and Women Buy Limoges
The family-run store in Texas that's been mixing drill bits and Limoges boxes for more than 60 years. Read more
Branding
Recent Branding Articles
Doing Well by Doing Good
Small-business columnist Rhonda Abrams extols the benefits of operating a socially responsible company, and how to become a good corporate citizen. It's not ... Read more
Saints Alive!
Quirky customs and homespun promotional strategies help this minor-league baseball team build a winning brand in its community. Read more
Leveraging Local Intelligence
This pierogi maker's key to success was building on its local roots to compete with corporate food giants. Read more
Upstarts: Children's Hair Salons
Will tyke-friendly hair salons make big money tending to small fry with over-grown bangs? Read more
How Secure Is Your Domain Name?
Here are five potential security risks pertaining to domain name ownership and tips to minimize them. Read more
Acquire an Expired Domain Name
You've set your sights set on a domain name registered to someone else. The owner's registration has expired, but the name still isn't available. What's the ... Read more
My Customer's Customer, Myself
Integrated Packaging Corp, located in New Brunswick, N.J., uses his inner city location as a competitive advantage to win customers. Read more
The Mystery of The Blood Red Ledger
CEO Fred LeFranc quickly realized that something was poisoning the profits at Louise's Trattoria, and he didn't have long to find out what. Read more
In a Former Life: David Gochman
A look at some of the lessons that David Gochman, CEO of Academy Sports Outdoors, learned while a grad student at Harvard. Read more
Get a Life, Buy a Domain Name
Don't be wooed by free domain names. Lee Hodgson explains why they leave bad first impressions and confuse customers, and why search engines shun them. Read more
Joining the Starbucks Parade
Many small companies have borrowed strategies from Starbucks in hopes of replicating the java king's success. Here are four such businesses. Read more
Office Politicking
In last year's election Bush took Ohio and Gore claimed Oregon. Could a pair of Inc. 500 CEOs have been responsible for that? Read more
Carlos Alvarez: My Biggest Mistake
The chairman and CEO of the Gambrinus Co. -- an importer of beer -- reveals his biggest business mistake: overconfidence in his brand's ability to sell witho... Read more
Disclaimer: Law That Works
Disclaimer for use of tools on inc.com from Donphin.com d/b/a Law That Works. Read more
Should You Be a Copycat?
Is it a good idea to copy a big company such as Starbucks? Two experts weigh in -- and we offer lessons that any company can learn from Starbucks. Read more
In a Former Life: Melvin J. Gordon
Melvin J. Gordon, CEO and chairman of the board of Tootsie Roll Industries, talks about the steps he took to achieve breakthrough sales for both Tootsie Roll... Read more
What Business Are You Really In?
Street Smarts: What Business Are You Really In?, Planning and Strategy Article - Sometimes you have to think differently about your business in order to find... Read more
Book Value: Marketing for Mavens
Inc. 's reviewer examines several books that explore issues of marketing and branding. Read more
When the Rubber Meets the Road: Lessons from a Brand in Crisis
Firestone has been on the frontline of scrutiny. Small-business columnist Rhonda Abrams uncovers some lessons from the crisis: brands are built on good busin... Read more
He's His Own Distributor
Instead of wrangling with stubborn distributors, Bill Dunman of Hank's Beverage Co. goes right to the stores that sell his soda. Read more
Assemblies of God
Before he could set up a business, the founder of Portable Church Industries faced a more daunting task: inventing an industry. Read more
How should pricing to retailers, who buy in quantity, differ from pricing to individuals?
Offices Operations mentor Charlie Bodenstab explains how to factor in your relationship with your retailers and the importance of individual sale... Read more
Boundless Horizons
The names of two 2000 Inc. 500 companies imply that their situated on the prairie, but that's no reason to look for them there. Read more
