Brand Demands
The CEO of an apparel company and the man behind Timberland weigh in on brand integrity. Read more
Branding
Recent Branding Articles
Are the New Internet Names Right for You?
Are you frustrated trying to find just the right name for your Web site? Is every .com name you' ve wanted already taken? You' ve now got two new options:... Read more
Veggie-Burger Kings
Fast food for fitness fans. Read more
Branding: The Doings Online
You remember the go-go days of the late 1990s, when newly-minted Internet companies figured that the way to build a company was to use branding to drive m... Read more
The Multipurpose Multiplex
Madstone Films has a plan to deliver specialized content in underutilized movie theaters. If television can do it, why not the big screen? Read more
Prozac Notion
Talk about a convenient society. Try 1-800-I-NEED-A-THERAPIST-NOW. Read more
Uncle Sam Wants Chew
How Philip Wrigley pitched in for the war effort in 1945. Read more
Eyes on the Rides
MetsSignal Inc. can help you capture those precious vacation moments, without having to lug your camera everywhere. Read more
Where Men are Men and Women Buy Limoges
The family-run store in Texas that's been mixing drill bits and Limoges boxes for more than 60 years. Read more
Doing Well by Doing Good
Every entrepreneur hopes to do well. We'd all like to make a lot of money and have a big, profitable customer base. But over the years, I've realized that... Read more
Saints Alive!
Quirky customs and homespun promotional strategies help this minor-league baseball team build a winning brand in its community. Read more
Leveraging Local Intelligence
This pierogi maker's key to success was building on its local roots to compete with corporate food giants. Read more
Upstarts: Children's Hair Salons
Will tyke-friendly hair salons make big money tending to small fry with over-grown bangs? Read more
How Secure Is Your Domain Name?
Fancy playing Russian roulette with your online business? Of course not, but if you knew how insecure your domain name might be, you'd realize what... Read more
Acquire an Expired Domain Name
You've set your sights set on a domain name registered to someone else. The owner's registration has expired, but the name still isn't available. What's t... Read more
My Customer's Customer, Myself
Integrated Packaging Corp, located in New Brunswick, N.J., uses his inner city location as a competitive advantage to win customers. Read more
The Mystery of The Blood Red Ledger
CEO Fred LeFranc quickly realized that something was poisoning the profits at Louise's Trattoria, and he didn't have long to find out what. Read more
In a Former Life: David Gochman
A look at some of the lessons that David Gochman, CEO of Academy Sports Outdoors, learned while a grad student at Harvard. Read more
Get a Life, Buy a Domain Name
Web-hosting companies are beginning to offer free domain names, or, to put it more accurately, free Web addresses. By signing up for these services... Read more
Joining the Starbucks Parade
Many small companies have borrowed strategies from Starbucks in hopes of replicating the java king's success. Here are four such businesses: "... Read more
Office Politicking
In last year's election Bush took Ohio and Gore claimed Oregon. Could a pair of Inc. 500 CEOs have been responsible for that? Read more
Carlos Alvarez: My Biggest Mistake
The chairman and CEO of the Gambrinus Co. -- an importer of beer -- reveals his biggest business mistake: overconfidence in his brand's ability to sell witho... Read more
Disclaimer: Law That Works
Employer Advisors Network Inc. ( www.employeradvisorsnetwork.com ) d/b/a Law That Works(TM) (Read more
Should You Be a Copycat?
The Next Starbucks . That's part of the bold title of a feature story in th... Read more
In a Former Life: Melvin J. Gordon
Melvin J. Gordon, 81 Present life: CEO and chairman of the board of Tootsie Roll Industries, a $397-million, 104-... Read more
What Business Are You Really In?
Meanwhile, I kept trying to think like a real estate person. I asked myself what I'd do if I had a brand-new office building in a cold ma... Read more
Book Value: Marketing for Mavens
Inc. 's reviewer examines several books that explore issues of marketing and branding. Read more
When the Rubber Meets the Road: Lessons from a Brand in Crisis
A "brand" is one of the most valuable assets a company can have. Think about the products you buy, and you'll realize you're willing to pay more for a bra... Read more
He's His Own Distributor
Bill Dunman, who founded Hank's Beverage Co. in 1995 with four partners, says his sweet, frosty brew goes down easy in the company's hometown of Philadelp... Read more
Assemblies of God
Before he could set up a business, the founder of Portable Church Industries faced a more daunting task: inventing an industry. Read more
How should pricing to retailers, who buy in quantity, differ from pricing to individuals?
Offices & Operations mentor Charlie Bodenstab responds to the following question from an inc.com user: Is there a model to dete... Read more
Boundless Horizons
Just because a company's name implies that it's situated on the prairie is no reason to look for it there. Hardly immersed in amber waves of grain are Pra... Read more
Mythic Power
Swords, lords, and magical spells are rarely the stuff of company names. That didn't deter Kenneth Wolf, who was resolved to find a name for his New York ... Read more
Ye Olde Lore
Their business is ultramodern, but the names of Tara Software and Betah Associates (#218 and #256, respectively, on the 2000 Read more
