Branding


Recent Branding Articles

Mythic Power

By Anne Marie Borrego |  Oct 15, 2000

Could your favorite book reveal a great name for your business? Inc. 500 CEO Kenneth Wolf found his software business's name through his favorite series of n...  Read more

Ye Olde Lore

By Anne Marie Borrego |  Oct 15, 2000

Their business may be ultramodern, but the names of these 2000 Inc. 500 companies hark back to ancient traditions.  Read more

What's in a Name?

By Edward O. Welles |  Oct 15, 2000

When 2000 Inc. 500 CEO Pete Wilson came upon the right company name, he decided to stick with it -- even when he didn't have a company.  Read more

Snapshots: Names

By Anne Marie Borrego |  Oct 15, 2000

These Inc. 500 CEOs have chosen company names that hold a special meaning for them.  Read more

Norm the Obscure

By Mike Hofman |  Oct 15, 2000

One of America's most successful company builders -- Norman Waitt Jr. of Gateway -- remains relatively unknown.  Read more

Bananas, My Brand, and Me

By Emily Barker |  Oct 1, 2000

Jessica Nam never thought of becoming "a brand" when she started a cottage business while in school. That's changed.  Read more

Sorting Out Your Strategic Position

By Rhonda Abrams |  Sep 11, 2000

Knowing the nuts and bolts of running a business isn't enough ? you also need to know how to differentiate yourself from everyone else in the marketplace.  Read more

The Most Insincere Form of Flattery

By Jill Hecht Maxwell |  Sep 1, 2000

The maker of personal care products deals with the painful reality of knockoffs and discovers a strategy for doing battle with them.  Read more

Upstarts: Obsession Marketing

By Mike Hofman |  Aug 1, 2000

Taking their cue from the Beanie Babies mania, some start-ups hope to create the next big consumer fad. Plus: Q A with the man responsible for impo...  Read more

How can I find a reliable ISP in a country with poor infrastructure?

By Bradley D. Brown |  Jul 11, 2000

inc.com Information Technology mentor Brad Brown answers a reader's question about international ISPs and obtaining e-mail addresses.  Read more

Changing Your Brand? Think Carefully

By Kim Brooks |  Jul 7, 2000

The best brands evolve with the times without losing their identity.  Read more

My Biggest Mistake: Chris Sullivan

By Emily Barker |  Jul 1, 2000

The founder and CEO of Outback Steakhouse on how he mishandled the rollout of a new restaurant concept.  Read more

Marketing beyond Men

Jul 1, 2000

If you're plotting out a new business and haven't tapped into the female market, you're headed for peril, according to author Faith Popcorn.  Read more

Your Average Joe

By Inc. staff |  Jun 15, 2000

The top first-time domain name buyers, by occupation.  Read more

Flushing Out Customers

By Anne Stuart |  Jun 15, 2000

An Internet conference exhibitor puts a new twist on promoting to a captive audience.  Read more

Europeans Don't Buy " Dot-Com"

By Florian Huber |  May 31, 2000

If you want to do business in Europe successfully, you might want to consider a European top-level domain.  Read more

Why Online Branding Matters

By Kim Brooks |  May 31, 2000

The Web was supposed to kill the need for big brands. That's not what happened.  Read more

Win Over Your Audience

By John LePla |  May 31, 2000

Win market share for your business with savvy brand positioning.  Read more

ICANN vs. ICANNWatch: An Interview with Opponents in the Domain Space Playoffs

By Crystal Dreisbach |  May 19, 2000

Learn the truth about ICANN in an interview between ICANN and ICANNWatch reps.  Read more

Protect Your Domain Name from Cybertheft

By Crystal Dreisbach |  May 19, 2000

Prevent your domain name from being hijacked.  Read more

The Name Game

By Robert A. Mamis |  May 15, 2000

With the proliferation of Internet companies comes the difficult job of thinking up a unique name for your company.  Read more

Copyright Ownership: Who Owns What?

May 12, 2000

As a general rule, the copyright in a work is initially owned by the work's creator, but this isn't always the case.  Read more

Types of Trademarks

May 12, 2000

Trademarks, service marks, certification marks, collective marks, trade dress -- learn how they differ.  Read more

What Web Site Builders Need to Know about Trademark Law

May 12, 2000

On the Web, there's no such thing as a local business.  Read more

The Four Imperatives of Brand Leadership

May 10, 2000

This review of "Brand Leadership" discusses the four imperatives of global brand management outlined in the book.  Read more