Office Politicking
In last year's election Bush took Ohio and Gore claimed Oregon. Could a pair of Inc. 500 CEOs have been responsible for that? Read more
Branding
Recent Branding Articles
Carlos Alvarez: My Biggest Mistake
The chairman and CEO of the Gambrinus Co. -- an importer of beer -- reveals his biggest business mistake: overconfidence in his brand's ability to sell witho... Read more
Disclaimer: Law That Works
Employer Advisors Network Inc. ( www.employeradvisorsnetwork.com ) d/b/a Law That Works(TM) (Read more
Should You Be a Copycat?
The Next Starbucks . That's part of the bold title of a feature story in th... Read more
In a Former Life: Melvin J. Gordon
Melvin J. Gordon, 81 Present life: CEO and chairman of the board of Tootsie Roll Industries, a $397-million, 104-... Read more
What Business Are You Really In?
Meanwhile, I kept trying to think like a real estate person. I asked myself what I'd do if I had a brand-new office building in a cold ma... Read more
Book Value: Marketing for Mavens
Inc. 's reviewer examines several books that explore issues of marketing and branding. Read more
When the Rubber Meets the Road: Lessons from a Brand in Crisis
A "brand" is one of the most valuable assets a company can have. Think about the products you buy, and you'll realize you're willing to pay more for a bra... Read more
He's His Own Distributor
Bill Dunman, who founded Hank's Beverage Co. in 1995 with four partners, says his sweet, frosty brew goes down easy in the company's hometown of Philadelp... Read more
Assemblies of God
Before he could set up a business, the founder of Portable Church Industries faced a more daunting task: inventing an industry. Read more
How should pricing to retailers, who buy in quantity, differ from pricing to individuals?
Offices & Operations mentor Charlie Bodenstab responds to the following question from an inc.com user: Is there a model to dete... Read more
Boundless Horizons
Just because a company's name implies that it's situated on the prairie is no reason to look for it there. Hardly immersed in amber waves of grain are Pra... Read more
Mythic Power
Swords, lords, and magical spells are rarely the stuff of company names. That didn't deter Kenneth Wolf, who was resolved to find a name for his New York ... Read more
Ye Olde Lore
Their business is ultramodern, but the names of Tara Software and Betah Associates (#218 and #256, respectively, on the 2000 Read more
What's in a Name?
When Pete Wilson came upon the right company name, he decided to stick with it -- even when he didn't have a company. In 1986, Wilson started a telecommun... Read more
Snapshots: Names
These Inc. 500 CEOs have chosen company names that hold a special meaning for them. Read more
Norm the Obscure
One of America's most successful company builders -- Norman Waitt Jr. of Gateway -- remains relatively unknown. Read more
Bananas, My Brand, and Me
Jessica Nam never thought of becoming "a brand" when she started a cottage business while in school. That's changed. Read more
Sorting Out Your Strategic Position
During my first few years consulting, I helped business owners and managers learn to improve their operations and marketing -- the nuts and bolts of runni... Read more
The Most Insincere Form of Flattery
On the day her new line of facial soaps was set to hit the shelves last winter, Roxanne Quimby, president of the $25 million natural personal care company... Read more
Upstarts: Obsession Marketing
Taking their cue from the Beanie Babies mania, some start-ups hope to create the next big consumer fad. Plus: Q A with the man responsible for impo... Read more
How can I find a reliable ISP in a country with poor infrastructure?
Information Technology mentor Brad Brown responds to the following question from an inc.com user: I plan to start a small busine... Read more
Changing Your Brand? Think Carefully
Branding 101 tells you to develop your brand through repetition, consistency, and fulfillment. But markets change: New competitors arrive, customer expect... Read more
My Biggest Mistake: Chris Sullivan
CHRIS SULLIVAN Founder and CEO of Outback Steakhouse Inc. In 1999 the Outback chain included 611 restaurants generating revenues... Read more
Marketing beyond Men
EVEolution by Faith Popcorn and Lys Marigold Hyperion, 2000, 272 pages, $24. When it comes to your company's ... Read more
Your Average Joe
It's no surprise that nontechnical professionals, such as photographers and real estate agents, consider the Web a valuable business tool. But what is sur... Read more
Flushing Out Customers
Attendees at a recent Internet conference were, well, bowled over to find that one exhibitor had laid claim to the toilets. A Connecticut company h... Read more
Europeans Don't Buy " Dot-Com"
You think dot-com is king? That may be so in the Anglo-American world, but if you want to do e-business in Europe, you should really think of getting a Eu... Read more
Why Online Branding Matters
In some respects, branding is an old-fashioned concept. It hearkens back to the old days of advertising blitzes and the war between Coca Cola and Pepsi. B... Read more
Win Over Your Audience
Mind share. It's important. Your company and/or products need to capture and own the hearts and minds of customers, prospects, the media, venture capitali... Read more
ICANN vs. ICANNWatch: An Interview with Opponents in the Domain Space Playoffs
When the Internet Corporation for Assigned Names and Numbers ( ICANN ) was created in November 1998, the fledgling organ... Read more
Protect Your Domain Name from Cybertheft
You've finally registered that domain name for your business. Now nobody can take it away, right? Wrong. A wave of domain name hijacking is sweeping the W... Read more
The Name Game
With the proliferation of Internet companies comes the difficult job of thinking up a unique name for your company. Read more
Copyright Ownership: Who Owns What?
As a general rule, the copyright in a work is initially owned by the work's creator, but not always. What are the exceptions to the rule th... Read more