Branding


Recent Branding Articles

Befriend Your Community

By Kimberly Stansell |  May 5, 2000

A little community involvement helps promote your business while doing good.  Read more

Brand Building 101: Where Do I Start?

By Kim Brooks |  Apr 25, 2000

If you want to stand out from the crowd, you need to build your brand.  Read more

Create Stickiness with Streaming Media

By Ronni Rhodes |  Apr 18, 2000

Are customers coming for a short visit but not buying? Offer a little entertainment to make them stick around.  Read more

There's No Such Thing as a Free Launch

By Andrew Raskin |  Apr 1, 2000

Andrew Raskin, CEO of Gazooba.com, prepares to wow investors with a unique presentation at an industry conference.  Read more

Learn What a Branding Campaign Is

By Lane McCulloch |  Mar 27, 2000

Review some basic branding concepts to discover what a campaign can do for your business.  Read more

The Razor's Edge

By Mike Hofman |  Mar 1, 2000

With a hip target market and a cool product concept, Todd Greene hopes to carve out a niche for himself in the tough razor industry. But can the HeadBlade cu...  Read more

Turf Wars

By Edward O. Welles |  Feb 1, 2000

Tiny upstart FieldTurf plans to beat leviathan AstroTurf at its own game.  Read more

Undiscovered Country

By Mike Hofman |  Feb 1, 2000

Here's how a maker of cleaning products gains customers' attention while establishing the brand.  Read more

You Are Your URL

By Inc. staff |  Jan 1, 2000

Getting that pithy, evocative Web address isn't as easy as it looks.  Read more

The Start-Up Diaries: Moonlight over Indiana

By Nancy J. Lyons |  Jan 1, 2000

Luis Espinoza has been moonlighting for the past few years to build Inca Quality Foods, a Hispanic food-distribution business. But he would never dream of qu...  Read more

Copyrights in Cyberspace

Dec 14, 1999

Want to publish materials you've found on the Internet? Here's what you need to know about federal copyright law.  Read more

Design of the Times

By George Gendron |  Dec 1, 1999

Inc. magazine's editor discusses Viant's new-economy strategy of creating the best environment in the consulting industry in order to attract top ta...  Read more

Upstarts: Tapping Generation Y

By Mike Hofman |  Dec 1, 1999

A new wave of start-ups is courting an unprecedented swell of cash-rich teens. But even if these teen-obsessed ventures strike the adolescent mother lode, ca...  Read more

Playing a Waiting Game

By Jennifer McFarland |  Nov 15, 1999

ThoughtWorks hopes that sponsoring a chess team now will result in hiring Web consultants later.  Read more

Redemption

By Arthur Lubow |  Nov 1, 1999

Here's how four formerly homeless men created a business by saving the tradition of so-called tramp art and, in the process, saved the men themselves.  Read more

You Are Your URL

By Mike Hofman |  Nov 1, 1999

The founders of Salon.com, Mediabistro, and HotJobs.com talk about their struggles to register those domain names.  Read more

Dotcom Dementia

Oct 22, 1999

Auntie Nolo: Registering a Web address.  Read more

Trademark Usage Trumps Domain Name Registration in Internet Battle

By Mary Scott |  Oct 22, 1999

The Ninth Circuit Court of Appeals ruled that acquiring a domain name registration does not constitute trademark use of that name. This article discusses the...  Read more

Are You Legally Permitted to Use Your Chosen Business Name?

Oct 21, 1999

Find out how to check whether the name you want to use is yours for the taking.  Read more

Pick a Memorable Name for Your Business

Oct 21, 1999

Here are tips on picking a winner.  Read more

Naming Your Business in the Information Age

Oct 21, 1999

When choosing a perfect name, the Internet requires you to think globally.  Read more

Don't Leave Home Without It

By Kari Larson |  Oct 21, 1999

What's on your business card can help determine whether a prospective client becomes a first-time customer. Here's advice from seasoned independent professio...  Read more

Conducting a Trademark Search

Oct 21, 1999

If you want to find out whether you're legally permitted to use the name you've chosen for your products and services, you must conduct a trademark search. H...  Read more

How Federal Trademark Registration Works

Oct 21, 1999

This article tells you what you need to know to secure protection for your trademark under federal law.  Read more

Cheers for Daddy's Girl

By Jennifer McFarland |  Oct 15, 1999

Choosing a name for your nascent company? Here's how fruit juice maker Fresh Samantha, an Inc. 500 award winner, got its name.  Read more