No Drinks on the House
Small companies operating on light profit margins should be cautious about giving away free products. Read more
Branding
Recent Branding Articles
Value vs. Vision
Putting a price on advice: pricing strategies for consultants and the people who use them. Read more
Born To Be Wild
Dave and Dan Hanlon hope to challenge long-dominant Harley-Davidson for a portion of the American-made motorcycle market. Can their company, Excelsior-Hender... Read more
Upstarts: Start-up Mambos to Beat of Booming Market
With the Latino population in this country on the rise, can an English-language magazine for Latinas make it? Read more
Meet the Press
A media trainer tells how to foolproof yourself when the press comes to call. Read more
The Virtual Road Show
A quick look at how another piece of the capital-raising process, the road show, may move into cyberspace. Read more
Power of an Open Book
An electronics manufacturer discovers just how advantageous it can be for a private corporation to publish its own annual report. Read more
Marketing: Let Your Packaging Do the Talking
A look at how packaging can offer a wide variety of ways to communicate with your customers. Read more
Looking Good
Inc.'s editor-in-chief offers a quick look at a new magazine, @issue, devoted to design. Read more
Packaging: When It's Time for a Makeover
Partners from a gourmet-biscuit company explain how and why they pursued a new design for packaging their products. Read more
Market Maker
One of the hottest niche markets today is microbrewery beer, and this EOY runner-up is one of its creators. Read more
Hot Tip: Appear Bigger than You Are
Landing big clients means spending big bucks, right? Not necessarily. This bootstrapper positioned himself as a first-class act without spending a fortune. Read more
On-Line: What's in an Internet Name
Several executives explain the importance of registering your business name as an Internet domain name. Read more
Forgo the Logo
Why a logo isn't as important as a name. Read more
When a Product Doesn't Sell
What happens when you produce a product that, as much as you loved it and believed in it, turns out to be a dog? Read more
At Lagerheads
Start-up Boston Beer Works went to court against Boston Beer Company to defend its name. Read more
Hamburger Heaven
How McDonald's created modern-day franchising Read more
An Apple On Every Desk
How Apple Computer has inaugurated the workplace of the future Read more
From the Very Beginning, Apple Was Born to Grow
Apple Computer founders Steve Jobs and Steve Wozniak always expected to get big. Their company was staffed, financed, and designed as if success was a certai... Read more
Coke Targets Small Business in Trademark Dispute
Company says "Kokie Koala" too similar to its brand. Read more
How Perception Creates Reality 
Barbara Corcoran learned early the value of always making her business appear bigger, more successful, and specialized, than it was. Watch video
