Upstarts: Wellness Drinks
Soft-drink bottlers are cashing in by adding New Age herbs to their beverage recipes and touting the health benefits to consumers. Will the FDA continue to l... Read more
Branding
Recent Branding Articles
Hot Tip: Protecting Intellectual Property
Firstuse.com , a start-up based in Westlake Village, Calif., has launched an Internet site that instantly time-stamps... Read more
The Old Neighborhood
No one knows Newark, N.J., like CEO Louis Dell'Ermo. As it turns out, that's become a powerful selling point for his company, Gateway Security. Read more
All the World's a Niche
In 1980, when I founded BET Holdings II with financial support from JohnMalone, CEO of Telecommunications Inc. (TCI), MTV, theleading entertainment cable ... Read more
Upstarts: Year 2000
The founder of Y2K News magazine explains why his millennium bug publication will survive past 1999. Plus, several shorter articles about how companies are t... Read more
The Game Of The Name
A look at some of the unlikely ways Inc. 500 CEOs came up with the names for their companies. Read more
The Name's the Game
You have only one chance to make a good first impression, and the name of your company may be the way you do it. "Be choosy," advises marketing guru Jack ... Read more
Establish Your Online Image
The average consumer in the average Web store has no history with the host company. More likely than not, he or she may have been surfing along and landed... Read more
No Drinks on the House
Giving a customer free product can do heavy damage to a company's bottom line and doesn't always further a company's growth--especially in two-tier market... Read more
Value vs. Vision
If you're in the consulting business, you're all too familiar with this question: "What do you charge; what's your day rate?" How you answer often determi... Read more
Born To Be Wild
Dave and Dan Hanlon hope to challenge long-dominant Harley-Davidson for a portion of the American-made motorcycle market. Can their company, Excelsior-Hender... Read more
Upstarts: Start-up Mambos to Beat of Booming Market
With the Latino population in this country on the rise, can an English-language magazine for Latinas make it? Read more
Meet the Press
A media trainer tells how to foolproof yourself when the press comes to call. Read more
The Virtual Road Show
A quick look at how another piece of the capital-raising process, the road show, may move into cyberspace. Read more
Power of an Open Book
Here's a new argument for opening your company's books: It can be a hot customer-service tool. Unipower Corp., a Coral Springs, Fla., electronics manufact... Read more
Marketing: Let Your Packaging Do the Talking
A look at how packaging can offer a wide variety of ways to communicate with your customers. Read more
Looking Good
Inc.'s editor-in-chief offers a quick look at a new magazine, @issue, devoted to design. Read more
Packaging: When It's Time for a Makeover
Partners from a gourmet-biscuit company explain how and why they pursued a new design for packaging their products. Read more
Market Maker
One of the hottest niche markets today is microbrewery beer, and this EOY runner-up is one of its creators. Read more
Hot Tip: Appear Bigger than You Are
Company: Metro Services Group Inc. Founded: 1987 Start-Up Capital: $900 Creating a com... Read more
On-Line: What's in an Internet Name
Several executives explain the importance of registering your business name as an Internet domain name. Read more
Forgo the Logo
Forget bulls and doughboys--if you're a young company and don't have a corporate logo, you may be better off. That'saccording to a man who makes his livin... Read more
When a Product Doesn't Sell
What happens when you produce a product that, as much as you loved it and believed in it, turns out to be a dog? You may betempted to let the product sit,... Read more
At Lagerheads
Start-up Boston Beer Works went to court against Boston Beer Company to defend its name. Read more
Hamburger Heaven
How McDonald's created modern-day franchising Read more
An Apple On Every Desk
How Apple Computer has inaugurated the workplace of the future Read more
From the Very Beginning, Apple Was Born to Grow
Apple Computer founders Steve Jobs and Steve Wozniak always expected to get big. Their company was staffed, financed, and designed as if success was a certai... Read more
Coke Targets Small Business in Trademark Dispute
August 30, 2004 -- Companies will go to great lengths to protect their names, like The Coca-Cola Co. The world's largest beverage maker f... Read more
