4 Myths of Global Branding
What rights do you have when protecting your trademark internationally? You may be surprised. Read more
Branding
Recent Branding Articles
Unlock Your Brand's Hispanic Influencer Base
Alex Frias makes the case that marketing to your brand's Hispanic base requires an integrated, multi-year approach--not just a siloed campaign or two. Here's... Read more
Avoid Social Networking Pitfalls: 4 Tips
Social networking can be hazardous to your corporate health. Here are four potential hurdles and how to overcome them. Read more
How to Start a Small Business in a Few Hours
Starting a business is surprisingly simple--you just need to take the first step. Here's how to get through the administrative hurdles faster than you think. Read more
The Secrets of Exceptional Marketers
Here are the five best strategic marketing ideas of the past decade. Read more
Packaging 101: Tips From a Branding Whiz
Your packaging decisions might seem trivial, but they're not. It will be the first thing a consumer sees--and you want it to be a joy to dive into. Read more
How Zumba Fitness Turned Pirates Into a Street Marketing Team 
Each week, 12 million people in 125 countries take Zumba Fitness classes. Here, co-founder Alberto Perlman talks about how he protects the company's trademark. Watch video
Do One Thing & Do It Better Than Anyone Else
Become the best darn whatever-you-are that you can be. Set aside your other good ideas. The rest will follow. Read more
The New Rules of Viral Videos
They're getting longer and funnier--and they're barely recognizable as advertisements. Read more
Have the Best Trade Show Schwag
Schwag, when done right, can reap big rewards. Here are the three things to keep in mind when preparing for your next conference. Read more
Create a Scalable Brand
Your brand is the core of your marketing strategy. Jackie Yeaney of Red Hat shares her thoughts on how the brand fuels marketing investments that drive reven... Read more
How I Did It: John Bogle of the Vanguard Group
"Saint Jack" picked a fight with an industry--and created a mutual fund powerhouse. Read more
Create Effective Case Studies
Advice on how to get results from Jenny Fleiss, co-founder of Rent the Runway, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
Top 3 Ways to Waste Marketing Dollars
It's easy to burn through a budget with these big-ticket items. There's a better way to spend your cash. Read more
Become a Master Networker: 5 Quick Tips
Networking advice from Dave Kerpen, CEO of Likeable Media, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
Is Your Business Name Web Friendly?
A company name with a non-matching domain name may spell disaster for your business. Read more
Sometimes, You Need Millions of Dollars to Grow a Start-up
In 2009, in order to build her organic baby food company, Shazi Visram raised $11 million--fast. Last year, HappyFamily Brands's sales hit $35 million. Watch video
3 Steps to Building Brand Loyalty
Becoming an enduring brand with a loyal following starts early and takes a lot of time and effort. Take these three cues from some of the best. Read more
Eight Ball, Corner Pocket: Think 6 Steps Ahead of the Competition
Want explosive growth? Strategize like a world-renowned pool player. Read more
Build a Brand Strong Enough to Withstand Controversy
As front man Lance Armstrong bows under the pressure of steroid allegations, Livestrong CEO Doug Ulman says the international brand will remain strong. Read more
5 Most Common Marketing Mistakes
Effective marketing means stepping back, doing your homework, and (usually) starting over from scratch. Read more
Why Those Cease-and-Desist Letters Aren't All Bad
In a weird way, William Gilligan and Mike Ferneman figure, attention from lawyers means they have hit the big time. Read more
5 Ways to Tie Your Brand to News Events
Public relations advice from serial entrepreneur and investor David Rose, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
Brand Messaging: Don't Get Lost in Translation
When people don't understand you, they tune you out. Make sure your customers get what you're saying. Read more
One Word That Defines a Great Personal Brand
Julia Allison, one of the Web's biggest self-promoters, explains how to define your brand before others do it for you. Read more
Make Money & Make the World Better (& What It Has to Do With Your Brain)
When you do something altruistic, your brain releases a squirt of the neurotransmitter Dopamine, and you feel good. Read more
3 Non-Financial "Gifts" for Your Sales Team
Growing sales is not about motivational efforts or higher commissions for your sales force. The best incentive is to invest in your business model and your b... Read more
5 PR Lessons From the Chick-fil-A Crisis
Embattled Chick-fil-A president Dan Cathy ignited controversy recently by opposing gay marriage. Here's what went wrong--and how you can avoid a PR disaster. Read more
How to Know if Your Marketing Firm Is Giving You BS
You want results, and all they talk about is "branding." What gives? Read more
The $1 Million Elevator Ride
It's not always the pitch that matters. Sometimes you need to know when to shut up and listen. Read more
When Not to Let the Freak Flag Fly
Personal expression shouldn't trump an employer's brand expression. Do your employees know the ground rules? Read more
4 Tips for Building a Mighty Brand
Kevin Plank, the founder of Under Armour, turned his renegade idea into a brand that's a household name. Here's how he did it. Read more
Grow Bigger, Better, Faster: 6 Lessons
In rereading Built to Last by Jim Collins and Jerry Porras, it's surprising how many great lessons the book has for CEOs of growing companies. Read more
Classic Brand Struggles to Balance Old & New
Goldenberg's Peanut Chews have been a Philadelphia favorite since they were first made in 1917. But was new, flashy, packaging hurting sales? Read more
Zumba: How We Built a Global Fitness Empire
Zumba Fitness' three founders--Alberto Perlman, Alberto Aghion, and Alberto "Beto" Perez--talk about turning a passion for dance into a rapidly-growing busin... Watch video
