Zumba: How We Built a Global Fitness Empire 
Zumba Fitness' three founders--Alberto Perlman, Alberto Aghion, and Alberto "Beto" Perez--talk about turning a passion for dance into a rapidly-growing busin... Watch video
Branding
Recent Branding Articles
Zumba: How We Built a Global Fitness Empire
Top 5 Marketing Myths to Avoid
These myths can add to your cost of sales--without offering any benefits. Here's a smarter way to think about marketing. Read more
What Your Brain Has to Do With Your Brand
Tell your employees and customers about how you think and behave, your innate genetic strengths and preferences, and you'll see your brand loyalty grow. Read more
How Big Business Ruined 'Artisanal'
When Dunkin' Donuts and Domino's brand with 'artisanal,' does it lose meaning for home-grown companies producing small-batch goodies? Read more
Cheaper Competitor? 5 Ways to Fight Back
Avoid profit-killing discounts and price wars by differentiating yourself, your firm and your offering from the competition. Read more
Design a Company Logo That Stands Out
Hold a design contest online, says Matt Mickiewicz, co-founder of 99designs. Plus, tips from Scott Gerber, founder of the Young Entrepreneur Council. Watch video
What Microsoft Got Wrong on Windows
Want a valuable lesson on branding? Understand what one of the biggest consumer-facing companies has done wrong. Read more
Have Customers Write Your Sales Message
Marketers aren't usually very good at writing an effective, strong sales message. You're better off asking customers for help. Read more
Get More People Talking About Your Brand: 5 Tips
Advice from Dave Kerpen, CEO of Likeable Media, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
Memorable Start-up Logos: 10 Tips
Great logos aren't accidents. Here's a look at a slew of thoughtfully designed logos and why they work. View slideshow
How to Lead Your Company Through Change
Different employees react differently to change. However each feels about a new situation, you can help all of them adjust. Read more
Not Producing Content? You Should Be
To distinguish yourself from your competitors, you must have content, and you must have a unique voice. Read more
Warby Parker's Killer Branding Strategy
Neil Blumenthal, co-founder of Warby Parker, reveals why the best marketing plans are simple and won't bust your budget. Watch video
Naming a Business Is a Competitive Sport
A naming professional reminds entrepreneurs to keep their competitors in mind when choosing a name for their company. Read more
From Charity to Restaurant Empire
It wasn't long after Hurricane Katrina that John Besh's catering company was ready for more business. Watch video
How Tragedy Gave Me a Clean Slate
By 2005, John Besh was living his childhood dream as a 'fancy pants chef' in New Orleans. But then Hurricane Katrina hit. Watch video
New Social Media Strategy? 5 Questions to Ask First
A fast and focused way to make sure you get the ROI you need. Read more
From Def Jam Fan to Hip-Hop Entrepreneur
Daymond John identified a cultural need for hip-hop fashion, and then grew FUBU into a $350 million (sales) clothing business. Watch video
Daymond John's Branding Secrets
Daymond John, founder of FUBU, lost $6 million when he steered the clothing line into the music business. Watch video
How FUBU's Daymond John Does Guerrilla Marketing
To build momentum for the FUBU clothing brand, Daymond John enlisted rapper LL Cool J. Watch video
Act Like A Big Company--on a Shoestring Budget
Tips from Mark Peter Davis, founder of Kohort, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
Marketing Tips: Build Your Brand on LinkedIn
Potential customers now assess your brand based on your LinkedIn profile rather than your website. Read more
Learn From Obama's (Boring) New Campaign Slogan
In Washington, there's no start-up like an election campaign. And there's no quicker way to miss your mark than brand with a lackluster slogan. Read more
7 Smart Things Donald Trump Told Me
The real estate and entertainment mogul spills a few of his secrets. On the agenda: Talent spotting, sales mistakes, and personal branding. Read more
Design Makeover: Healthy Pantry Gets New Look
A packaged-food maker goes all in and changes its whole look. But will it work on store shelves? Read more
