Not Getting Press? You're Doing It Wrong
Chances are, you're still trying to pitch the big 'home run' story. Ain't gonna happen. Try these angles instead. Read more
Branding
Recent Branding Articles
Great Product? That's Just the Start
Boost customer loyalty, create marketing opportunities, and shorten the sales cycle--without spending much doing it. Here's how. Read more
How to Build a Loyal Brand Ambassador Following 
Get a community of ambassadors talking about and advocating for your brand. Tips from Naveen Jain, founder of Intelius, and Scott Gerber, founder of the Youn... Watch video
How to Cultivate a Culture of Caring
It's not enough to have a great product anymore. Consumers want to buy into company culture. Read more
Could Google Lose Its Famous Name?
Too much brand recognition can actually be a bad thing, especially if left unchecked, and lead to the loss of your trademark rights. Read more
CEOs: 5 Simple Reasons Why You Should Tweet
No more excuses. Tweeting, even for c-level execs, can be surprisingly productive. Here's why. Read more
LinkedIn Will Outlive Facebook. Here’s Why
Facebook's latest $1 billion acquisition smacks of a desperation that LinkedIn consistently manages to avoid. Read more
The Dangers of Marketing Half-Baked Products
Should you show the world your technology before it's fully baked? Google did with Project Glass--but that doesn't mean you should. Read more
Create a Logo: 7 Smart Design Tips
A professionally designed logo needn't cost thousands of dollars. Here's how to make a logo cheaply ... and well. Read more
The Website That Gets Almost Everything Right
Every once in a while, a brand comes along that masters the art of selling things online. Here's one you can learn from. Read more
Top 9 Brand Blunders of All Time
Branding can be a dangerous business, as evidenced by these particularly heinous mistakes. View slideshow
How SEO Can Shape the Presidential Race
How sound keyword research and strategically placed web content can shape your desired reputation. Read more
Should an Eco Brand Put Money Before Mission?
When United By Blue's margins shrunk dramatically, the entrepreneurs behind the socially savvy brand had to make a difficult choice. Read more
Comic-book Publisher Transforms Logo
Devil in the details? A comic-book publisher trades its horns for a logo with wings. Read more
Grind, Hustle & Payoff
Everything from how Lara Miller oversees daily operations at her clothing line, to her greatest entrepreneurial rewards. Watch video
4 Sure Ways to Make Your Start-up Stand Out
Here's how to be seen as a one-of-a-kind true original. Even if you're not. Read more
When Trademark Enforcement Goes Too Far
You can always enforce your trademarks, but should you? Here are three tips to help you decide when it's worth it. Read more
How to Build a Website That Inspires Trust
Seven things you can do to convince potential customers your site isn't a fly-by-night operation. Read more
Just in Time for St. Patrick’s Day: Top 5 Irish Brands
Luck of the Irish? Think again. It took a lot of hard work to build these brands to their iconic places in consumer’s minds. Read more
The Unsung Hero Behind Every Great Website
Talented engineers and project managers both play key roles, but much of the success of your website hinges on this key person. Read more
Become a Household Name: 5 Tips
You're no celebrity entrepreneur--but that doesn't mean you can't grab a little bit of the spotlight. Read more
How Limbaugh's Gaffe Tainted Unwitting Brands
What if your brand was sucked into a controversy it had nothing to do with? Here's how it happens. Read more
How Savvy Start-ups Get Attention at SXSW
It's not a trade show, so the usual tactics aren't going to work. See how these companies got creative in years past. Read more
Norm Brodsky on Weighing Prospective Clients
How much time is too much time for a small-but-growing company to spend talking to and preparing estimates for prospective clients? Read more
How Fab.com Pulled Off Its Pivot
The founders of Fab.com discuss the ultimate business turnaround. Read more
