How to Lead Your Company Through Change
Different employees react differently to change. However each feels about a new situation, you can help all of them adjust. Read more
Branding
Recent Branding Articles
Not Producing Content? You Should Be
To distinguish yourself from your competitors, you must have content, and you must have a unique voice. Read more
Warby Parker's Killer Branding Strategy 
Neil Blumenthal, co-founder of Warby Parker, reveals why the best marketing plans are simple and won't bust your budget. Watch video
Naming a Business Is a Competitive Sport
A naming professional reminds entrepreneurs to keep their competitors in mind when choosing a name for their company. Read more
From Charity to Restaurant Empire
It wasn't long after Hurricane Katrina that John Besh's catering company was ready for more business. Watch video
How Tragedy Gave Me a Clean Slate
By 2005, John Besh was living his childhood dream as a 'fancy pants chef' in New Orleans. But then Hurricane Katrina hit. Watch video
New Social Media Strategy? 5 Questions to Ask First
A fast and focused way to make sure you get the ROI you need. Read more
From Def Jam Fan to Hip-Hop Entrepreneur
Daymond John identified a cultural need for hip-hop fashion, and then grew FUBU into a $350 million (sales) clothing business. Watch video
Daymond John's Branding Secrets
Daymond John, founder of FUBU, lost $6 million when he steered the clothing line into the music business. Watch video
How FUBU's Daymond John Does Guerrilla Marketing
To build momentum for the FUBU clothing brand, Daymond John enlisted rapper LL Cool J. Watch video
Act Like A Big Company--on a Shoestring Budget
Tips from Mark Peter Davis, founder of Kohort, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
Marketing Tips: Build Your Brand on LinkedIn
Potential customers now assess your brand based on your LinkedIn profile rather than your website. Read more
Learn From Obama's (Boring) New Campaign Slogan
In Washington, there's no start-up like an election campaign. And there's no quicker way to miss your mark than brand with a lackluster slogan. Read more
7 Smart Things Donald Trump Told Me
The real estate and entertainment mogul spills a few of his secrets. On the agenda: Talent spotting, sales mistakes, and personal branding. Read more
Design Makeover: Healthy Pantry Gets New Look
A packaged-food maker goes all in and changes its whole look. But will it work on store shelves? Read more
Not Getting Press? You're Doing It Wrong
Chances are, you're still trying to pitch the big 'home run' story. Ain't gonna happen. Try these angles instead. Read more
Great Product? That's Just the Start
Boost customer loyalty, create marketing opportunities, and shorten the sales cycle--without spending much doing it. Here's how. Read more
How to Build a Loyal Brand Ambassador Following
Get a community of ambassadors talking about and advocating for your brand. Tips from Naveen Jain, founder of Intelius, and Scott Gerber, founder of the Youn... Watch video
How to Cultivate a Culture of Caring
It's not enough to have a great product anymore. Consumers want to buy into company culture. Read more
Could Google Lose Its Famous Name?
Too much brand recognition can actually be a bad thing, especially if left unchecked, and lead to the loss of your trademark rights. Read more
CEOs: 5 Simple Reasons Why You Should Tweet
No more excuses. Tweeting, even for c-level execs, can be surprisingly productive. Here's why. Read more
LinkedIn Will Outlive Facebook. Here’s Why
Facebook's latest $1 billion acquisition smacks of a desperation that LinkedIn consistently manages to avoid. Read more
The Dangers of Marketing Half-Baked Products
Should you show the world your technology before it's fully baked? Google did with Project Glass--but that doesn't mean you should. Read more
Create a Logo: 7 Smart Design Tips
A professionally designed logo needn't cost thousands of dollars. Here's how to make a logo cheaply ... and well. Read more
The Website That Gets Almost Everything Right
Every once in a while, a brand comes along that masters the art of selling things online. Here's one you can learn from. Read more
Top 9 Brand Blunders of All Time
Branding can be a dangerous business, as evidenced by these particularly heinous mistakes. View slideshow
How SEO Can Shape the Presidential Race
How sound keyword research and strategically placed web content can shape your desired reputation. Read more
Should an Eco Brand Put Money Before Mission?
When United By Blue's margins shrunk dramatically, the entrepreneurs behind the socially savvy brand had to make a difficult choice. Read more
Comic-book Publisher Transforms Logo
Devil in the details? A comic-book publisher trades its horns for a logo with wings. Read more
Grind, Hustle & Payoff
Everything from how Lara Miller oversees daily operations at her clothing line, to her greatest entrepreneurial rewards. Watch video
4 Sure Ways to Make Your Start-up Stand Out
Here's how to be seen as a one-of-a-kind true original. Even if you're not. Read more
When Trademark Enforcement Goes Too Far
You can always enforce your trademarks, but should you? Here are three tips to help you decide when it's worth it. Read more
How to Build a Website That Inspires Trust
Seven things you can do to convince potential customers your site isn't a fly-by-night operation. Read more
Just in Time for St. Patrick’s Day: Top 5 Irish Brands
Luck of the Irish? Think again. It took a lot of hard work to build these brands to their iconic places in consumer’s minds. Read more
The Unsung Hero Behind Every Great Website
Talented engineers and project managers both play key roles, but much of the success of your website hinges on this key person. Read more
