Richard Branson on Branding
"At Virgin we like to take on organizations much bigger than ourselves. It's a lot more fun being David than Goliath."
Integrity How Sir Richard maintained Virgin's reputation amid the collapse of its key industry: brick-and-mortar music retailing. An exclusive Inc. video interview
Positioning In an exclusive Inc. video interview, Sir Richard reveals the secret of Virgin Group's brilliant brand positioning
Stunts In an exclusive Inc. video interview, Branson relives one of his favorite publicity stunts: attacking Coke. With a tank. In Times Square.
Hubris Virgin Cola seemed to be beating Coke in a head-on battle. Then things went horribly wrong, Sir Richard tells Inc. in an exclusive video interview.
War Branson set up "war rooms" to tackle global issues like climate change and disease in Africa.