"I will work day and night to avoid failure, but if I can't, I'll pick myself up the next day. The most important thing for entrepreneurs is not to be put off by failure."
In an exclusive Inc. interview, Sir Richard discusses one of the most painful moments in his entrepreneurial career.
In an exclusive Inc. interview, Sir Richard reflects on why some entrepreneurs succeed and others don't.
In 1991, Branson attempted a balloon flight across the Pacific Ocean with balloonist, Pers Lindstrand. Though they ended up in the Arctic, they survived.
SACRIFICE "Friendship can be lost in situations like these."5:46
DETERMINATION "The most important thing: Don't be put off by failure."3:22
PUSH THE LIMITS Ballooning Across the Pacific, Facing Almost Certain Death2:03