"My philosophy is, put your employees first, your customers second and your investors third and, in the end, everyone will be happy."
In an exclusive Inc. video interview, Sir Richard discusses his management style and the part of it that people imitate the most.
Sir Richard says there's one thing that can make a company exceptional. He practices it every day at Virgin. Do you at your company?
In an exclusive Inc. interview, Sir Richard explains who rates highest at Virgin. And it's not investors, either.
In an exclusive Inc. interview, Sir Richard warns against learning the wrong lessons from Steve Jobs.
Rarely does Sir Richard Branson start a business just because he thinks he's going to make money out of it.
MANAGING "The advice people thank me for the most."3:25
FOCUS "The one thing that makes an average company exceptional."3:09
PRIORITIES "Put your staff first, customers second, and shareholders third"3:40
LEADERSHIP "I think Steve Jobs' approach usually does not work"2:08
CLEAN ENERGY Build Successful Businesses Out of Helping Lives2:25