Getting Customers to Come to You
In a live chat, the author and co-founder of Internet marketing company HubSpot talks to Inc.'s Allison Fass about entrepreneurship.
PLAYBOOK Brian Halligan explains why old-fashioned marketing methods no longer work.
CONNECT Brian Halligan discusses which types of content are most likely to resonate.
LISTEN Brian Halligan reveals how the band harnessed bootlegs to draw in more listeners.
FUNDING Raising venture capital is harder than it looks, but if you get the geography and stage right, you'll have a shot, says Brian Halligan.
TALENT Brian Halligan recalls a bad hire that took his business a long time to recover from.
SAVVY Brian Halligan explains how his company gives customers an edge.