Brian Halligan, founder of marketing software company HubSpot, says you should toss out the rules of traditional marketing, and embrace a new philosophy.
Highlights: The Marketing Playbook Has Changed6:53
Brian Halligan, founder of HubSpot, talks about the challenges within the changing landscape of marketing.
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Brand: Inbound Marketing Is Simple. Show Your Customer Some Love5:16
Brian Halligan, founder of HubSpot, gives a 101 on inbound marketing and its benefits.
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Content: Be Honest: How Good Is Your Company Website?3:11
Brian Halligan, founder of HubSpot, talks about how creating good content and getting links back to your site can boost your business.
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Context: A New Way to Think About Your Customers4:15
Brian Halligan, CEO of HubSpot, talks about how to reach customers and keep them coming back to your company site again and again.
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Recruiting: How to Get the Perfect Marketing Hire3:47
Brian Halligan, founder of HubSpot, talks about his simple guide for hiring the next generation of marketing employees.
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Q&A: What Should My Marketing Goal Be?7:30
Brian Halligan, founder of HubSpot, answers questions about marketing in the new digital age.
