Modern Marketing: Turn Your Company Into a Magnet
Brian Halligan, founder of marketing software company HubSpot, says you should toss out the rules of traditional marketing, and embrace a new philosophy.
Highlights: The Marketing Playbook Has Changed6:53
Brian Halligan, founder of HubSpot, talks about the challenges within the changing landscape of marketing.
Brand: Inbound Marketing Is Simple. Show Your Customer Some Love5:16
Brian Halligan, founder of HubSpot, gives a 101 on inbound marketing and its benefits.
Content: Be Honest: How Good Is Your Company Website?3:11
Brian Halligan, founder of HubSpot, talks about how creating good content and getting links back to your site can boost your business.
Context: A New Way to Think About Your Customers4:15
Brian Halligan, CEO of HubSpot, talks about how to reach customers and keep them coming back to your company site again and again.
Recruiting: How to Get the Perfect Marketing Hire3:47
Brian Halligan, founder of HubSpot, talks about his simple guide for hiring the next generation of marketing employees.
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- STORIES OF THE INC.5000
- WHO ARE THE INC.5000
Life After the 5000: Fortune, Flameout, and Self Discovery
- Life After the 500: Fortune, Flameout, and Self Discovery
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- No Succession Plan & an Uncertain Legacy
- Still Growing, Still Independent, Still Happy
- The Difference Between Success and Significance
- Set a Remarkable Goal, Then Blow It Away
- Private Again and On the Move
My Story: By the Inc. 5000 CEOs
- Why I Stopped Firing Everyone and Started Being a Better Boss
- How We Turned a Wedding in a Baseball Stadium Into an Ad Firm
- Why I Thrive Under Pressure (& Why My Clients Do, Too)
- How I Came Here as an Arranged Bride and Became My Own Boss
- Why Those Cease-and-Desist Letters Aren't All Bad
- I'm Still Getting My Hands Dirty
- How I Learned to Love Diesel
- Why I Love Giving Second Chances--to People and Machines
- Why Cheerleaders Make the Best Employees
- Why I Stopped Giving It Away
- Why I Could Not Have Done It Alone
- Why I Wasted A Perfectly Good Doctorate
- Images of the Inc. 5000
Galleries: Top Women, Fastest Growers, Biggest Companies & More
- America's 10 Fastest Growing Private Companies
- Biggest Companies of the 2012 Inc. 5000
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