Marketing a Brand New Product
What the Snuggie, the Roomba, and other innovative products can teach you about turning an unknown name and product into a consumer success. Read more
Bringing Innovation to Market
How 5 Unheard of Products Rocked the Market
Roomba. Vapur. Oona. These products share more than peculiar names. Each is an innovation that used effective marketing strategies to turn a brand new product into a household name. View slideshow
5 Rules of Success From the DIY Masters
Experts on makeshift innovation held court at the first DIY Business Association Conference in Brooklyn. They share their unconventional wisdom with Inc.com. Read more
How Would You Market Art for Rent?
Four entrepreneurs offer Artsicle their marketing ideas and help the start-up craft a following. Read more
Selling Bacon and Beer Cupcakes
Four entrepreneurs suggest marketing strategies for Butch Bakery. Read more
Recent Bringing Innovation to Market Articles
A Valentine's Day Guide to Wooing the Media
It's not unlike developing a romantic relationship: You'll need wit, persistence, and a good deal of charm to be successful. Read more
Reignite Your Passion for the Business: 6 Tips
Somewhere along the way you lost the thrill of running your own business. Here's how to get it back. Read more
3 Ways to Shrink Your Start-up Legal Costs
The average legal bill even before VC financing can run more than $20,000. Why pay that when DIY options abound? Read more
8 Nuggets of Wisdom Every Entrepreneur Needs
Advice to help you be more confident, manage more effectively, and sell more than you think you can. Read more
The Business of Building a 'Honey Badger' Empire
Honey Badger don't care. But its creator does--and he's hoping he can build a business around the most fearless mammal on earth. Read more
Why the World Drinks Espresso
How did coffee go from a cheap commodity to a gourmet drink? You have this man (and several other innovators) to thank. Read more
How Pinterest Really Makes Money: Should You Care?
How else did you expect the site to make money? My company uses the same business model--and there's nothing unethical about it. Read more
The 9 Most Common Start-up Mistakes
Mistakes are a great way to learn. But why not skip the pain and suffering yourself--at least on these 9 mistakes. Read more
How I Built a Lifestyle Business I Love
Most people wish they could say they do what they love. Here's how one business owner actually made it happen. Read more
Accelerator vs. Incubator: What’s the Difference?
The terms sometimes get used interchangeably, but they're not the same thing. And that matters if you're thinking of applying. Read more
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