Bringing Innovation to Market





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Recent Bringing Innovation to Market Articles

How to Validate Your Start-up Idea

Will that brilliant business idea really take off? Here are five ways to test it-- before you invest too much time and money.  Read more

What's Hot Now in Clean Tech

A number of different clean energy technologies are ripe for innovation. Here are four areas for entrepreneurs to watch.  Read more

Forget the Phone, Facebook. Just Charge Users

Zuckerberg reveals the much-rumored Facebook phone. The problem? It's likely banking on the same old revenue strategy--ads.  Read more

Forget Your Industry's Best Practices

While "best practices" sound ideal, they're not enough to make your business succeed. You need to innovate.  Read more

3 Ways You Need to Give Up Control

C'mon, control freaks: Your start-up needs fresh and innovative ideas. To get them, you're going to need to let go of the reins a bit.  Read more

'Getting Sued Was a Lucky Break'

When a giant like UPS sues you to stay away from its customers, what do you do? These founders learned--fast--how to pitch new customers.  Read more

This Start-up Wants to Get in Your Car

The team at Automatic promises its gadget can do everything from save you money on gas to dial 911 if you're in an accident.  Read more

If You Build It, Will They Come?

Here are three simple steps to see if there is a market for your new product or service.  Read more

New Jolt of Life for the Artificial Heart

After 30 years of research and development on the artificial heart, three doctors finally cash in to the tune of $25 million.  Read more

Why Web Companies Have Trouble Making Money

Why can't some of the most popular start-ups on the Web translate users into dollars?  Read more

Customer Inertia: How to Get Past It

Getting customers to try a new product or service can be a challenge. Here's how to get them on board.  Read more

The Next 3 Biggest Things in Tech

The president of VC firm Intel Capital reveals the three biggest areas for growth and innovation in the technology industry.  Read more

An App to Bring the Supply Chain into the 21st Century

It's a simple idea: a 3D search tool for industrial parts. But it could have huge implications for a process that has been costly, inefficient, and opaque.  Read more

Why Going 'Green' Won't Be Optional in the Future

The Honest Company co-founder Christopher Gavigan explains why cleaner, greener products won't be a competitive edge--they'll be the cost of entry soon.  Read more

3 Reasons Start-ups Should Consider Crowdfunding

Do you have a great idea but intimidated by the difficulties of getting started? Here are three ways crowdfunding can help you.  Read more