Marketing a Brand New Product
What the Snuggie, the Roomba, and other innovative products can teach you about turning an unknown name and product into a consumer success. Read more
What the Snuggie, the Roomba, and other innovative products can teach you about turning an unknown name and product into a consumer success. Read more
Roomba. Vapur. Oona. These products share more than peculiar names. Each is an innovation that used effective marketing strategies to turn a brand new product into a household name. View slideshow
Experts on makeshift innovation held court at the first DIY Business Association Conference in Brooklyn. They share their unconventional wisdom with Inc.com. Read more
Four entrepreneurs offer Artsicle their marketing ideas and help the start-up craft a following. Read more
Four entrepreneurs suggest marketing strategies for Butch Bakery. Read more
It's not unlike developing a romantic relationship: You'll need wit, persistence, and a good deal of charm to be successful. Read more
Somewhere along the way you lost the thrill of running your own business. Here's how to get it back. Read more
The average legal bill even before VC financing can run more than $20,000. Why pay that when DIY options abound? Read more
Advice to help you be more confident, manage more effectively, and sell more than you think you can. Read more
Honey Badger don't care. But its creator does--and he's hoping he can build a business around the most fearless mammal on earth. Read more
How did coffee go from a cheap commodity to a gourmet drink? You have this man (and several other innovators) to thank. Read more
How else did you expect the site to make money? My company uses the same business model--and there's nothing unethical about it. Read more
Mistakes are a great way to learn. But why not skip the pain and suffering yourself--at least on these 9 mistakes. Read more
Most people wish they could say they do what they love. Here's how one business owner actually made it happen. Read more
The terms sometimes get used interchangeably, but they're not the same thing. And that matters if you're thinking of applying. Read more
ADVERTISEMENT
FROM OUR PARTNERS
ADVERTISEMENT
Copyright © 2012 Mansueto Ventures LLC. All rights reserved.

