Customer Inertia: How to Get Past It
Getting customers to try a new product or service can be a challenge. Here's how to get them on board. Read more
Bringing Innovation to Market
Recent Bringing Innovation to Market Articles
The Next 3 Biggest Things in Tech
The president of VC firm Intel Capital reveals the three biggest areas for growth and innovation in the technology industry. Read more
An App to Bring the Supply Chain into the 21st Century
It's a simple idea: a 3D search tool for industrial parts. But it could have huge implications for a process that has been costly, inefficient, and opaque. Read more
Why Going 'Green' Won't Be Optional in the Future
The Honest Company co-founder Christopher Gavigan explains why cleaner, greener products won't be a competitive edge--they'll be the cost of entry soon. Read more
3 Reasons Start-ups Should Consider Crowdfunding
Do you have a great idea but intimidated by the difficulties of getting started? Here are three ways crowdfunding can help you. Read more
Want to Get a Patent? The Clock Is Ticking
This week, new rules kicked in requiring inventors to be the first to file in order to get a patent--but that's not all you need to know. Read more
Veronica Mars, or How Big Business Discovered Kickstarter
The crowdfunding platform initially aimed to help independent makers and entrepreneurs. What happens when brands with deeper pockets invade? Read more
Challenge: Come Up With a New Idea
You can't get to the top just by imitating great successes from the past. Read more
Eric Ries: Whatever You Do, Make the Customer King
The Lean Startup author weighs in on the best ways to build momentum for a new company--and improve your product in the process. Read more
8 Takeaways From Entrepreneurs at SXSW
A group of entrepreneurs share their insights from SXSW. Read more
The 1 Percent Fallacy
You've probably heard this one before: Your start-up needs only 1 percent of the market, and you're golden. If only that were so easy. Read more
What a 'Big Bang' Disruptor Could Do to You
A new innovation theory suggests your product could be wiped out suddenly, and swiftly. Here's what you can do about it--and up-and-comers can too. Read more
8 Business Principles That Never Go Out of Style
Want trendy, flavor-of-the-month management ideas? You won't find 'em on this list. Read more
Best Way to Start, Well, Anything
The road to success starts with asking--and answering--one simple question. Read more
The Makings of a Great Start-up Name: 6 Tips
A killer company name isn't just about finding something that sounds right. Here are six things to keep in mind. Read more
The Data Revolution? It's Coming to Farms Too
Meet the Y Combinator alum who's aiming to bring what he learned in Silicon Valley to farms across the country. Read more
VCs Bet $1.4 Billion on Big Data in 2012
According to a new report, total investment dollars went down last year, but the number of deals and exits soared. Read more
Want to Expand into China? Read This First
Heading to China isn't right for every company--and even if it is for yours, it won't be easy. Here are three things to remember. Read more
Better Collaboration in 3 Steps
Engineers use the Agile method to build software more efficiently. You can use it to run your company more efficiently. Read more
2 Reasons to Keep an Eye on GitHub
One, the maker of the world's most powerful software-development tool is growing at a stunning rate. Two, your next business will be built on it. Read more
Unexpected Key to This Start-up's Success: Southwest Airlines
In Confirmation.com's early days, the start-up made an unusual decision about how to grow: It went where Southwest flew. Here's why it worked. Read more
What Nepalese Mountaineers Can Teach You About Business
Sherpas are famous for trekking to the summit of Mount Everest. But one entrepreneur says they have much to teach the business world. Read more
The Fashion Week You've Never Heard Of
The runways in New York, Paris, and Milan may get all the attention, but most of the industry's business happens at a different event. Read more
Want to Get Acquired? Get Your Funding From These VCs First
You may recognize many of the firms on this ranking of most successful VC firms. But there are a few noteworthy surprises, too. Read more
Innovation, Ninja-Style
Consumer Electronics Association head Gary Shapiro says small tech companies, when they're at their best, act like ninjas. Read more
Office Gear to Last a Lifetime
Tired of low-end office gear that can't make it through the year? Make a better investment in these innovative products designed for maximum durability. View slideshow
6 Reasons to Use Crowdsourcing
Having difficulty coming up with a new idea or content? Here are six reasons to try crowdsourcing. Read more
An Acquisition Without the Acrimony?
Lots of acquisitions lead to redundancies, lay-offs, and ultimately unhappy marriages. But they don't have to be that way. Read more
Maker's Mark and the Price of Being Too Popular
Unable to keep up with demand, the hot bourbon distillery plans to stretch supply by watering down its product. Risky move. Read more
Need an Idea? Try Reinventing the Obvious
There's a better way to pay for dinner--at least according to this start-up. The founders explain the origins of the idea. Read more
Got Funding? 7 Things to Do Now
It's too easy to lose focus after reaching this all-important milestone. Stay the course postfunding with these tips. Read more
Too Big to Ignore: The Data Revolution
Data is changing business as you know it. Check out this excerpt from the forthcoming book, Too Big to Ignore: The Business Case for Big Data. Read more
3 Reasons to Hold a Start-Up Contest
Think of it as part marketing, part market research. Here's why a launching a contest for other start-ups is a smart business move. Read more
E-commerce Tops $1 Trillion in 2012
This is probably the most important stat you'll see this year. The question is, what's your game plan now? Read more
Top 5 Start-up Acquirers of 2012
Large companies spent a collective $84 billion to buy tech start-ups last year. Check out who made the most deals and what motivated them. Read more
