Bringing Innovation to Market


Recent Bringing Innovation to Market Articles

Why the Microsoft Surface is Doomed

Why you should think twice about betting your business on Microsoft's new device.  Read more

4 Powerful Words Employees Need to Hear

There are lots of ways to make a positive impact on your staff. But the best involves four simple words.  Read more

8 Ways to Woo a VC

Time to take your business to the next level? Here's how to land the cash to do it.  Read more

5 Things Disruptive Start-ups Do Well

Some entrepreneurs think it's crazy to go after an industry dominated by big players. Not this guy.  Read more

Can Introverts Be Great Entrepreneurs?

Conventional wisdom suggests you must be bold and outgoing to be successful. Here's why the stereotype doesn't hold up.  Read more

How to Turn a Commodity into a Unique Business

Here's how one founder turned popcorn--yes, popcorn--into a multi-million dollar company.  Read more

The Next Big Thing in Ads

With the help of NFC-enabled smartphones, ads are getting even more interactive. But are they right for your company?  Read more

I Knew I Had a Great Idea When...

How do you know when you're finally on your way to building a successful business? Seven entrepreneurs share their stories.  Read more

5 Reasons Why You Need a Shrink

The start-up life is lonely and stressful. Without solid emotional support, your new venture might be dead in the water.  Read more

Windows 8: The Next Frontier for App Developers

Pundits are skeptical about the future of Microsoft's operating system, but there are three reasons why it's a big deal for software entrepreneurs.  Read more

Does Sex Sell, or Just Make Customers Impatient?

Researchers delve into the finer points of advertising: Do sexy ads have the right effect on consumers? Maybe not.  Read more

2 Simple Keys to Define Your Brand

What does your brand stand for? Probably a lot less than you think. Here's why you need to rethink it.  Read more

Beware the Achievement Trap

Just because you believe you should achieve something doesn't mean you will. Here are four ways to avoid this common trap.  Read more

How to Cultivate Truly Loyal Customers

Every business wants loyal customers--but loyalty comes in many different flavors.  Read more

4 Problem-Solving Analytics Tools

Buried deep in your data are all kinds of clues you need to strengthen your business. Here's how to uncover them.  Read more

Why You Need to Choose New Heroes

It's great to have role models you admire--unless they're holding you back from reaching your true potential.  Read more

Brightbox: Turning an Idea Into a Start-up

A start-up that has developed a venue-based charging station for mobile devices offers some valuable lessons in defining and building a business model around...  Read more

Is Your Start-up Built to Survive?

During and in the wake of Hurricane Sandy, a certain kind of start-up thrived. Here's why--and what you should learn from it.  Read more

6 TED Talks Every Entrepreneur Should Watch

A handful of sage speakers lay out research and advice business owners everywhere should heed.  Read more

Do What You Love? Screw That

Want to be happy? Don't build a business based on something you love doing.  Read more

How Education Entrepreneur Chris Whittle Disproved Skeptics 

The same guy who created Channel One and Philadelphia's Edison Schools has a new obsession: a global private school he calls Avenues.  Watch video

How to Bulletproof Your Company Culture

Growth often comes at a cost: Acquisitions and fast hiring decisions can wreak havoc on your company culture. Here's how not to let it happen.  Read more

What's Your App Worth? Here's How to Know

Check out some tools that will help you price your app--and sell it to the highest bidder.  Read more

Journey From Start-up to IPO

Software-maker ExactTarget went public earlier this year and now boasts a market cap of over $1.3 billion. Founder Scott Dorsey explains the journey.  Read more

5 Reasons Denver Is Hot for Start-ups

An affordable and laid-back alternative to Silicon Valley, the Mile-High City is building a vibrant start-up community.  Read more

Ex-Boss's Confession: 'Analytics Saved My Career'

The company had a vision of where it needed to go--but no map to get there. Here's how a little data saved the day.  Read more

How to Build a Company You Can Sell: 4 Rules

A seasoned entrepreneur offers his best tips to get to an exit. A good first step: Give up the idea that you're building the next Facebook.  Read more

Break: The Most Important Part of Breakthrough

Patterns and rules can be good. But sometimes you need to break them to create a breakthrough business.  Read more

WikiHow's Recipe for Success

The so-called 'hybrid' company looks like a nonprofit, makes money like a business, and serves the community like a government.  Read more

Don't Have a Schtick? Get One Now

Richard Branson does crazy stunts. Another founder wears orange every day. Here's why adopting your own schtick could help you succeed.  Read more

Build the Best Team Possible (Drycleaning Matters, But Not Why You Think)

Start by asking a potential hire his life's goals--and then draw a roadmap of how those can be achieved working for you.  Read more

Want to Be More Effective? Try a Mental Detox

Follow these four tips to get back on top of your mental game.  Read more

Want to Spy on Rivals? There's an App for That

Social media can offer lots of clues into your competitors' strategies. The trouble is capturing all that data. A new app promises to do it for you.  Read more

7 Tips to Find a Great Overseas Supplier

You've developed a product. So how do you find a cost-effective and reliable supplier?  Read more

4 Lessons From Nate Silver's Election Predictions

Why do big election predictions matter? They offer key lessons about how to be smart with 'big' data.  Read more