Bringing Innovation to Market


Recent Bringing Innovation to Market Articles

5 Leadership Lessons You Won't Learn in B-School

Forget vision, passion, and other B-school platitudes. Here are the nitty-gritty details on what makes leaders great.  Read more

9 Wildly Successful Kickstarter Campaigns

These cool tech projects didn't just meet their funding goals--they soared right past them.  View slideshow

5 Tricks to Drive Traffic to Your Website

Your new site is slick--but what if it's a digital ghost town? Try a few of these tricks to flag down more visitors.  Read more

Need a Co-founder? Try FounderDating

This exclusive, invite-only network promises to find you the perfect counterpart.  Read more

Best Advice I Ever Got: Daniel Ha

Daniel Ha, the founder of Disqus, explains that sometimes, the best startup advice is the kind you only benefit from after making a few mistakes of your own.  Read more

The Tricky Business of Lifetime Guarantees

Locking in long-term customers could mean a steady source of revenue. But at a start-up, very little is steady.  Read more

Most Important Failure to Embrace

Maybe you already proudly "fail fast and fail often." There's one type of failure you're probably still avoiding--but shouldn't.  Read more

How One Start-up Aims to Save the World With Tubes

Meet a Chile-based start-up with grand ambitions: bringing fresh water to developing cities faster and more cheaply than ever before.  Read more

Conquer New Markets in 3 Steps

If you want fast growth, go beyond the comfort zone of your first customer base. Here's how to get started.  Read more

How to Go Freemium (and Not Go Broke)

Offering something for free is great for acquiring more customers... but not so great for the bottom line. If you're going to do it, know the risks.  Read more

Why Your Idea Isn't Worth Anything

Seasoned investors say that nine times out of 10, an entrepreneur is too busy focusing on the "idea" to think through the business model.  Read more

4 Keys to a Successful Exit

Don't focus on an eventual sale. Instead, make sure you get these fundamentals right.  Read more

Reading Rainbow's Digital Future

When PBS canceled LeVar Burton's show, he set out to revolutionize education for kids.  Read more

TV & Video Are Hooking Up

A new offering from Roku could make smart TVs mainstream.  Read more

How Retro Prices Can Deliver Cutting-Edge Profits

Being the low-cost provider is never easy--especially when you're a start-up. But the Retro Fitness line of gyms beat the odds. Here's how.  Read more

An End to Silicon Valley? Not Even Close

One month after Microsoft acquired his company Yammer, David Sacks declares Silicon Valley near its deathbed. Here's why he's wrong.  Read more

Do Stock Lock-ups Kill Hot Internet Companies?

Investors blame the stock slides at Zynga, Facebook, & Groupon on employee lock-ups. But the root of the problem goes much deeper.  Read more

Listening to Complainers Is Bad for Your Brain

Exposure to nonstop negativity actually impairs brain function. Here's how to defend yourself.  Read more

Patent Research Just Got Easier

An IP lawyer dishes on Google's search tools for patent-seekers--and what every start-up should know before heading down that path.  Read more

6 Signs Your Market is Maturing

Every growth market must eventually mature. When that happens, will you know how to evolve your strategy to succeed?  Read more

Best Reasons to Turn Down VC Funding

One start-up founder explains why not taking venture capital made his business stronger.  Read more

Why Fewer Start-ups Are Going Public

Don't blame Facebook: Start-up IPOs have been on the decline for a while. Inc. dug into the numbers to find out why.  Read more

Your Employees Like Hierarchy (No, Really)

Maybe it's not such a good idea to banish the org chart: A recent study reveals employees secretly like it.  Read more

Does Your Content Suck? Here's How to Tell

According to Twitter's co-founders, the Web is awash in bad content. Are you part of the problem?  Read more

The Not-So-Lean Web Start-up

It's five years old and just closed another round of funding for a total of $22 million. And it hasn't even launched yet.  Read more

7 Promotional Stunts That Work

Check out these simple and affordable ways to shine the spotlight on your business--no highflying gimmicks required.  Read more

Inside a Risky Second Act

Two retirees decided to build an art-house cinema in a town of 16,000 people. Even crazier? Now they're expanding.  Read more

9 Questions for Ashley Madison's Founder

Noel Biderman built a business everyone loves to hate: a dating website for cheating spouses. Here's what you can learn from it.  Read more

A New Market for Surf Boards?

Two entrepreneurs are trying to distribute surf boards cheap enough for kids to own two or three. Is Bender Boards Warby Parker for surfers?  Read more

Online Advertising: Surprising New Finding

Research suggests you might be using the wrong metric to measure the success of Web campaigns.  Read more

A Cure for Performance Review Blues?

Hate doing employee evaluations? Most of your employees hate receiving them. But there might be a better way.  Read more

Silicon Valley's Libertarian Problem

Many entrepreneurs and VCs claim pure libertarianism is the only political position that makes sense. Here's why that doesn't work.  Read more

2 Kinds of Start-ups That Get More Valuable Post-IPO

A new analysis by a Silicon Valley venture capital firm identifies two tech business models that tend to stay strong.  Read more

New Crowdfunding Twist: Invest in a College Grad

Is it crazy or brilliant? An ex-Googler aims to help graduates follow their entrepreneurial dreams--in exchange for some of their future income.  Read more

The $8 Can of Diet Coke

If your prices are well above the norm, is it your responsibility to make sure customers know that upfront?  Read more