Best Way to Protect Your Brilliant Ideas
How do you know when to patent, trademark, or a license your idea? We grilled the CEO of General Patent Corp. to find out. Read more
Bringing Innovation to Market
Recent Bringing Innovation to Market Articles
Start-up Task No. 1: Think Global
Planning a global strategy--even before you launch your first product--can help your company grow fast. Read more
Where Zynga Went Wrong
It's official: The business is stalling, and Zynga's prospects don't look good. Here's what happened. Read more
Popping the Young Entrepreneurial Bubble
There have never been so many ways for young people to get involved in start-ups. And that might not be a good thing. Read more
Nail Your Investor Pitch. Consider User Experience
Is your fundraising pitch clear to investors? Don't overlook the implications of user experience. Read more
Groupon's CEO Gets Schooled in Small Business
To figure out what's next for his company, Andrew Mason has picked up a second job. Here's what he's been doing--and what he learned. Read more
How 3 Top Brands Mastered Olympics Marketing
OK, so maybe you can't afford David Beckham. But you can still pick up tricks for hot Web videos from these top brands. Read more
Secret to Outstanding Customer Service
Growth and scale are typically the enemy of great, personal customer service--except in this case. Read more
To Be or Not to Be Like Steve Jobs?
Nearly a year after Jobs' death, his legacy inspires fierce debate among entrepreneurs. Read more
Reinventing the Billboard
This Chicago start-up aims to remake old-school, outdoor advertising. Here's why Groupon and Clear Channel have already signed up. Read more
Best Way to Make Employees Better at Their Jobs
Forget trying to come up with motivational tools and "tricks." There's a better--and simpler--way to get more out of your staff. Read more
What Marketing Will Look Like in 2025
If you think Google and other websites know a lot about consumers now, wait until a few years from now. Read more
VC McClure to Women: Stop Whining & Start Funding
Silicon Valley provocateur Dave McClure tells women to put their money where their mouth is and become angel investors. But is it really that easy? Read more
10 (More) Beliefs of Remarkably Successful People
Successful people think about their work differently than most. Here are some of the beliefs they said we missed in a previous story. Read more
How Twilio Went to Market Without Investors 
Twilio, software for app developers, sought funding just as the 2008 financial crisis hit. Co-founder Jeff Lawson's response: "Screw it." Watch video
Stealing Design Ideas From Mother Nature
How do you build a printer so that the ink doesn't dry up? Researchers find inspiration for this and other design problems in unlikely places. Read more
How to Sneak Up on Incredibly Elusive Goals
If success always seems to be just out of your reach, consider approaching your goals from a new angle. Read more
Testing Your Product the Lean Start-up Way
Getting your product in the hands of even one customer can make a world of difference. Author and business strategist Eric Ries explains why. Read more
4 Secrets for Marketing on Pinterest
Can't spend as much as you'd like to on marketing? Here's how one clothing company uses Pinterest to close the gap. Read more
11 Ways You Allow Your Life to Suck
Is your personal or professional life unsatisfying? Here's how you--more than anything else--might be holding yourself back. Read more
Getting (Big) Things Done
For too long you've served as Chief Fire Extinguisher. It's time to step back and start working on building your business. Read more
Shake Shack CEO: 'We Want to Be the Anti-Chain Chain'
Can the company achieve global burger domination without becoming a soulless corporation? CEO Randy Garutti explains how he plans to do it. Read more
Cool Aha Moment: The Cardboard Bicycle
Engineers told this Israeli entrepreneur that his idea would be impossible to pull off. He soon proved them wrong. Read more
4 Dumb Mistakes That Killed Hashable
This promising start-up was supposed to kill business cards. A series of bad decisions killed the company instead. Read more
Everyone Agrees: Crowdsourcing Sucks
Are you sure there's wisdom in that crowd? Here's why you should reconsider putting crucial business decisions up for a vote. Read more
Your Most Important Investment
Chances are, you're failing to invest in the most important asset of all. Do these five things and your business will be better for it. Read more
To Design Better Products, Hit the Road
The next time you need inspiration, take a business trip. There's no better source of terrible (and brilliant) design than the travel industry. Read more
Basic Social Media Mistake Everyone Makes
Why don't more people "like" your business on Facebook or follow it on Twitter? Simple: Your perspective is all wrong. Read more
How to Get Your Swagger Back
Confidence is everything in a start-up. Here's how to give yours a boost when it feels as if nothing is going your way. Read more
Why Scarcity May Be Your Best Competitive Advantage
When customers have to struggle to get their hands on something, they value it more--and they'll pay more to get it. Read more
6 Essential Tools for Launching a Start-up
OK, so it isn't exactly the fun part of forming a company, but getting the legal stuff right is crucial. Here are some tools to help. Read more
The $10 Billion Idea This VC Wants to Fund
What's the next big thing? This VC has an idea--and he's willing to put big money behind it. Read more
Biggest Lie in Sales Today
Chances are, you've heard this one--many times. Don't want to hear it again? Try these tips. Read more
Tech Start-up Steals Killer Retail Strategy
You've heard of the try-before-you-buy-model. Now one company has applied it to gadgets--and it's working. Read more
Who Wins: The Opportunist or the Opportunistic?
They sound like the same thing, but these are two very different kinds of entrepreneurs. Here's who wins in the end. Read more
