Bringing Innovation to Market


Recent Bringing Innovation to Market Articles

Your Most Important Investment

Chances are, you're failing to invest in the most important asset of all. Do these five things and your business will be better for it.  Read more

To Design Better Products, Hit the Road

The next time you need inspiration, take a business trip. There's no better source of terrible (and brilliant) design than the travel industry.  Read more

Basic Social Media Mistake Everyone Makes

Why don't more people "like" your business on Facebook or follow it on Twitter? Simple: Your perspective is all wrong.  Read more

How to Get Your Swagger Back

Confidence is everything in a start-up. Here's how to give yours a boost when it feels as if nothing is going your way.  Read more

Why Scarcity May Be Your Best Competitive Advantage

When customers have to struggle to get their hands on something, they value it more--and they'll pay more to get it.  Read more

6 Essential Tools for Launching a Start-up

OK, so it isn't exactly the fun part of forming a company, but getting the legal stuff right is crucial. Here are some tools to help.  Read more

The $10 Billion Idea This VC Wants to Fund

What's the next big thing? This VC has an idea--and he's willing to put big money behind it.  Read more

Biggest Lie in Sales Today

Chances are, you've heard this one--many times. Don't want to hear it again? Try these tips.  Read more

Tech Start-up Steals Killer Retail Strategy

You've heard of the try-before-you-buy-model. Now one company has applied it to gadgets--and it's working.  Read more

Who Wins: The Opportunist or the Opportunistic?

They sound like the same thing, but these are two very different kinds of entrepreneurs. Here's who wins in the end.  Read more

Grow Your Business by Buying Domain Names

Sometimes acquiring another domain is the cheapest way to increase leads and sales.  Read more

Best Way to Keep Customers From Leaving

Existing customers seldom jump ship because of price or functionality. Here's the real reason they booted you out.  Read more

Best Advice I Ever Got: Heidi Allstop

Heidi Allstop founded Spill in college. But without these three key pieces of advice, she might have landed in a cubicle instead.  Read more

Make Your Team More Innovative, Instantly

All you need is 10 minutes--and some very thick skin.  Read more

Top 3 Bonehead Moves Entrepreneurs Make

No one said starting a business would be easy. But don't make it harder on yourself with these dumb mistakes.  Read more

Put Your Values on the Wall (Literally) 

Entrepreneur John Caplan talks about keeping your values somewhere everyone can see.  Watch video

If You're Not Scared, You Won't Succeed 

CEO of OpenSky, John Caplan, talks about finding his entrepreneurial drive again.  Watch video

5 Ways to Spot Trends Before They Happen

Want to recognize the next big thing before everyone else? Here's how it's done.  Read more

Kids & Career: 5 Ways to Have It All

A recent Atlantic cover story argues that you can't hold a top job and be a good mom. But I beg to differ.  Read more

Red Hat CEO: How Great Leaders Inspire Followers

After a while, even charisma and eloquence fade. What do you do then? Red Hat CEO Jim Whitehurst explains.  Read more

Best Place for a Start-Up? Think Inside the Box

It sounds counterintuitive, but launching your store inside a giant retail chain store could be a smart business move.  Read more

Where Entrepreneurs Teach & Students Learn Skills

General Assembly, a combination classroom and start-up co-working space, teaches technology, design, and business skills. Instructors have included founders ...  Read more

What a Start-up CEO Really Does

Sound like a glamorous title? In the early days of building a company, it's anything but.  Read more

Google I/O Day 2: Technology That 'Just Works'

All sorts of Google products you're likely using at the office just got better.  Read more

Is Your Customer a Mac or a PC?

You might want to find out: Orbitz shows higher-priced deals to Mac users because they tend to spend more. But be careful with the data you find.  Read more

How to Start a Business Without Really Trying

Threadless co-founder Jake Nickell didn't aim to build a wildly popular online T-shirt shop. But that's what he did--by thinking of the community first and t...  Read more

4 Things to Know From Google's I/O Conference

Check out Google's latest and greatest tech innovations from its annual developer conference.  Read more

IPO? No Thanks, Say Most Entrepreneurs

The JOBS Act was supposed to help companies under $1 billion in revenue go public and grow. But entrepreneurs say IPOs still don't make sense for them.  Read more

One Thing Your Performance Reviews Are Missing

You might be measuring your employees against every metric under the sun... but here's one you're probably forgetting.  Read more

Let's Stop Complaining About 'Uncertainty'

Why are smart, risk-taking small business people suddenly blaming all their problems on uncertainty? Uncertainty has always been a big part of running a busi...  Read more

How to Make Money in Tech

Even as technology solves problems, it creates new ones. And that's good news for aspiring tech entrepreneurs.  Read more

Don't Know What 'Big Data' Is? You're Not Alone

A new survey shows small companies are eager to get big data--even though they're not sure what it is.  Read more

You Know You're an Entrepreneur If...

Are you really living the entrepreneurial life? Here are a few ways to know for sure.  Read more

This Is the Kind of Leadership Start-ups Need

Good entrepreneurs decide early on how they're going to manage their companies. Great ones manage them like this.  Read more

9 Beliefs of Remarkably Successful People

The most successful people in business approach their work differently than most. See how they think--and why it works.  Read more