Bringing Innovation to Market


Recent Bringing Innovation to Market Articles

Office Gear to Last a Lifetime

Tired of low-end office gear that can't make it through the year? Make a better investment in these innovative products designed for maximum durability.  View slideshow

6 Reasons to Use Crowdsourcing

Having difficulty coming up with a new idea or content? Here are six reasons to try crowdsourcing.  Read more

An Acquisition Without the Acrimony?

Lots of acquisitions lead to redundancies, lay-offs, and ultimately unhappy marriages. But they don't have to be that way.  Read more

Maker's Mark and the Price of Being Too Popular

Unable to keep up with demand, the hot bourbon distillery plans to stretch supply by watering down its product. Risky move.  Read more

Need an Idea? Try Reinventing the Obvious

There's a better way to pay for dinner--at least according to this start-up. The founders explain the origins of the idea.  Read more

Got Funding? 7 Things to Do Now

It's too easy to lose focus after reaching this all-important milestone. Stay the course postfunding with these tips.  Read more

Too Big to Ignore: The Data Revolution

Data is changing business as you know it. Check out this excerpt from the forthcoming book, Too Big to Ignore: The Business Case for Big Data.   Read more

3 Reasons to Hold a Start-Up Contest

Think of it as part marketing, part market research. Here's why a launching a contest for other start-ups is a smart business move.  Read more

E-commerce Tops $1 Trillion in 2012

This is probably the most important stat you'll see this year. The question is, what's your game plan now?  Read more

Top 5 Start-up Acquirers of 2012

Large companies spent a collective $84 billion to buy tech start-ups last year. Check out who made the most deals and what motivated them.  Read more

Whom You Sit Next to Matters More Than You Think

Chicago incubator 1871 operates on the assumption that brilliant tech ideas get better only when they're in proximity to others.  Read more

VC Obsession: Connected Health Start-ups

According to one estimate, funding for digital health start-ups soared 46 percent in 2012. Check out some of the companies on the receiving end.  Read more

Why You Should Freelance First

Test the waters before you sink your capital and time into a new venture you may not enjoy running.  Read more

Made to Measure: J.Hilburn Gives Direct Selling Some Style

Hil Davis took a business model people love to hate, gave it upscale polish, and left the menswear industry wondering, Why didn't I think of that?  Read more

Turn Customers into Your Best Salespeople: 4 Tips

If you're not using your best clients to pitch your brand, you're missing out on one of the most powerful resources you have.  Read more

5 Apps I Wish Existed

Contributing editor John Brandon could use a few good mobile apps to make his life easier. Any takers on these ideas?  Read more

Advice From the 23-Year-Old Who Said No to Mark Cuban

Want to scale quickly? Meet the young entrepreneur who did it after he turned down a $200,000 check on "Shark Tank."  Read more

Military Technology Company Protects NFL Players

Unequal Technologies brings military expertise to the prevention of sports concussions.  Read more

How to Ride Another Company's Coattails

Lots of start-ups make their money by identifying other companies' biggest hits and developing complementary products. You can, too.  Read more

Write a Business Plan or Not? 2 Experts Debate

Writing a business plan could be a really great idea or a really bad one, depending who you ask. Two start-up experts make their cases.  Read more

How to Automate Your Business for Fast Growth

Automation isn't just for corporate giants. Use these eight tips to get your business running more efficiently and effectively.  Read more

5 Things That Could Slow Apple's Success

Let Apple's example be a lesson to you: Staying on top of your game--no matter how successful you are--is a never-ending struggle.  Read more

7 Iconic Bands that Changed the Business of Music

These trailblazers all sparked major changes in the music business. Use their examples as inspiration to shake up your industry.  Read more

Apple vs. Samsung: Why 'Cool' Isn't Enough to Win

This battle won't be won by the hippest brand. As Samsung shows, hustle and hard work matter more against an entrenched competitor.  Read more

Trendy Start-ups Are Hot--Until They're Not

Follow consumer fads, and you may get a serious case of whiplash. One investor explains why he only has eyes for enterprise companies.  Read more

3 Tactics to Breed Innovation

Great ideas need adequate space to develop. Follow these three rules to make sure you stay out of the way.  Read more

Outsourcing Is Overrated

Labor costs aren't everything. Just ask this Taiwanese entrepreneur--she built a thriving manufacturing business right here in the U.S.  Read more

3 Unconventional Strategies for Fast Growth

As you develop an execution plan for your long-term growth strategy, you may have to disrupt the status quo.  Read more

Are You a Low-Touch Retailer in a High-Touch World?

You can't cost-cut your way to great service. A survey of retailers reveals where they invest to make sure they keep customers happy.  Read more

One Practical Way to Upgrade Company Culture

For one day out of every month, don't focus on planning or executing anything. Focus on this instead.  Read more

Coming Soon: The Earth, Live From Space

Meet the scrappy young start-up aiming to be the first to offer streaming video of Earth from the International Space Station.  Read more

Hot B2B Companies: It's Not About the Idea

Up-and-coming business tech start-up PlanGrid shows you can win big points for execution--even if the idea isn't unique.  Read more

How Your Business Can Avoid Extinction

Businesses can learn from the evolutionary prowess of penguins and Facebook.  Read more

Surprising Way to Get Employees to Stay

How's this for counterintuitive? Maybe the best way to get employees to stick around is to encourage them to leave.  Read more

Inside a Successful Celebrity Ad Campaign

A big name and a pretty face help--but there's much more that goes into making a celebrity endorsement work.  Read more