10 Ways to Stand Out in a Crowded Industry 
Johnny Earle describes how he makes sure people are always talking about his t-shirt company, Johnny Cupcakes. Watch video
Bringing Innovation to Market
Recent Bringing Innovation to Market Articles
10 Ways to Stand Out in a Crowded Industry
Company to Watch: Joor
Joor lets retailers order wholesale fashions with a click. Check out more about this start-up's stellar growth. Read more
How 3 Kickstarter Projects Beat the Odds
Fashion start-ups have a lousy track record on Kickstarter--the vast majority never reach their goals. Here are three instructive exceptions. Read more
Organovo Pushes to the Sci-Fi Frontier: Printing Human Organs
Kidneys, livers, whatever, made to order in a lab. With Organovo's 3-D printing technology, it's possible. Read more
Should Facebook Pay You for That Status Update?
A Skimmer's Guide to Who Owns the Future? , by Jaron Lanier. Read more
Why You Might Want to Start Up in Europe
A serial entrepreneur whose newest company is in Ireland makes the case for launching overseas--and explains the best way to do it. Read more
Why This Successful Website Is Going Brick and Mortar
There's H&R Block for taxes and walk-in clinics for patients. This company is betting the same model can work for legal advice shops. Read more
9 Unlikely Ways to Drum Up New Customers
Acquiring new customers is a permanent fixture of your sales process. But how do you develop new strategies to earn new business? Try these ideas from the Yo... Read more
Ready to Start-up? Ask These 5 Questions First
Building a business from the ground up isn't for the weak at heart. But if you enjoy a thrill ride, step right up. Here's how. Read more
Power to the People (for a Profit)
Many companies have tried to bring sustainable solar power to Africa. Azuri Technologies is one of the few to succeed. Read more
Inventor Philippe Kahn on Audacity, Talent, and Luck
An email interview with the serial entrepreneur behind the technology inside the Jawbone Up fitness-tracking wristband. Read more
Want to Build an App? Read This First
So you have a great idea, but lack the technical skills to build it? Here are the four big things you need to know before you begin building. Read more
Stop Growing Your Sales Force (Before It's Too Late)
VC Fred Wilson offers up a bit of counterintuitive advice every new start-up should heed. Read more
8 Pitfalls on the Path to Success
Avoid these eight "traps," and your long-term success is assured. Read more
Eyeing Emerging Markets? Think Micro, Not Macro
About 440 cities are on track to deliver almost half of global GDP growth. Now's the time to get more granular with your emerging marketing strategy. Read more
Getting to Market: 4 Crucial Steps
Coming up with a great idea is only the beginning. Bringing it to market successfully is a whole other challenge. Read more
Can Republic Wireless Disrupt the Mobile Market?
An entrepreneur launches a mobile phone company with an amazing offer: unlimited calling, texts, and data for just $19 a month. Read more
How to Validate Your Start-up Idea
Will that brilliant business idea really take off? Here are five ways to test it-- before you invest too much time and money. Read more
What's Hot Now in Clean Tech
A number of different clean energy technologies are ripe for innovation. Here are four areas for entrepreneurs to watch. Read more
Forget the Phone, Facebook. Just Charge Users
Zuckerberg reveals the much-rumored Facebook phone. The problem? It's likely banking on the same old revenue strategy--ads. Read more
Forget Your Industry's Best Practices
While "best practices" sound ideal, they're not enough to make your business succeed. You need to innovate. Read more
3 Ways You Need to Give Up Control
C'mon, control freaks: Your start-up needs fresh and innovative ideas. To get them, you're going to need to let go of the reins a bit. Read more
'Getting Sued Was a Lucky Break'
When a giant like UPS sues you to stay away from its customers, what do you do? These founders learned--fast--how to pitch new customers. Read more
This Start-up Wants to Get in Your Car
The team at Automatic promises its gadget can do everything from save you money on gas to dial 911 if you're in an accident. Read more
If You Build It, Will They Come?
Here are three simple steps to see if there is a market for your new product or service. Read more
New Jolt of Life for the Artificial Heart
After 30 years of research and development on the artificial heart, three doctors finally cash in to the tune of $25 million. Read more
Why Web Companies Have Trouble Making Money
Why can't some of the most popular start-ups on the Web translate users into dollars? Read more
Customer Inertia: How to Get Past It
Getting customers to try a new product or service can be a challenge. Here's how to get them on board. Read more
The Next 3 Biggest Things in Tech
The president of VC firm Intel Capital reveals the three biggest areas for growth and innovation in the technology industry. Read more
An App to Bring the Supply Chain into the 21st Century
It's a simple idea: a 3D search tool for industrial parts. But it could have huge implications for a process that has been costly, inefficient, and opaque. Read more
Why Going 'Green' Won't Be Optional in the Future
The Honest Company co-founder Christopher Gavigan explains why cleaner, greener products won't be a competitive edge--they'll be the cost of entry soon. Read more
3 Reasons Start-ups Should Consider Crowdfunding
Do you have a great idea but intimidated by the difficulties of getting started? Here are three ways crowdfunding can help you. Read more
Want to Get a Patent? The Clock Is Ticking
This week, new rules kicked in requiring inventors to be the first to file in order to get a patent--but that's not all you need to know. Read more
Veronica Mars, or How Big Business Discovered Kickstarter
The crowdfunding platform initially aimed to help independent makers and entrepreneurs. What happens when brands with deeper pockets invade? Read more
Challenge: Come Up With a New Idea
You can't get to the top just by imitating great successes from the past. Read more