Bringing Innovation to Market


Recent Bringing Innovation to Market Articles

3 Tactics to Breed Innovation

Great ideas need adequate space to develop. Follow these three rules to make sure you stay out of the way.  Read more

Outsourcing Is Overrated

Labor costs aren't everything. Just ask this Taiwanese entrepreneur--she built a thriving manufacturing business right here in the U.S.  Read more

3 Unconventional Strategies for Fast Growth

As you develop an execution plan for your long-term growth strategy, you may have to disrupt the status quo.  Read more

Are You a Low-Touch Retailer in a High-Touch World?

You can't cost-cut your way to great service. A survey of retailers reveals where they invest to make sure they keep customers happy.  Read more

One Practical Way to Upgrade Company Culture

For one day out of every month, don't focus on planning or executing anything. Focus on this instead.  Read more

Coming Soon: The Earth, Live From Space

Meet the scrappy young start-up aiming to be the first to offer streaming video of Earth from the International Space Station.  Read more

Hot B2B Companies: It's Not About the Idea

Up-and-coming business tech start-up PlanGrid shows you can win big points for execution--even if the idea isn't unique.  Read more

How Your Business Can Avoid Extinction

Businesses can learn from the evolutionary prowess of penguins and Facebook.  Read more

Surprising Way to Get Employees to Stay

How's this for counterintuitive? Maybe the best way to get employees to stick around is to encourage them to leave.  Read more

Inside a Successful Celebrity Ad Campaign

A big name and a pretty face help--but there's much more that goes into making a celebrity endorsement work.  Read more

Why an IPO Can Kill Your Innovation

A Stanford study finds that tech companies undergo a major innovation slowdown after going public.  Read more

How to Use Technology to Win a Price War

Need to keep an eye on what your competitors charge? Let software do the work for you.  Read more

Spotted at CES: Singapore Start-ups

A handful of global start-ups came to Vegas to help Singapore pitch itself as a breeding ground for new ventures.  Read more

3 Must-Have Goals at Tech Trade Show CES

Adjust your goals and strategies at industry trade shows as your company's needs change.  Read more

You Don't Have to Be a Start-up to Be Like One: 5 Ways

You can maintain your entrepreneurial culture--long after you raise funding, and start making money. Here's how.  Read more

Case Study: Tea of a Kind

After spending three years and $10 million, Don Park didn't like where his business was headed. Was it too late to shift gears?  Read more

Groovy: New Communes Cater to Entrepreneurs

Forget peace and love. These communes aim to see what happens when smart entrepreneurs spend every minute together.  Read more

One Test Every Entrepreneur Must Take

Why you decide to start a business of your own matters almost as much as what kind of business you start.  Read more

4 Ways to Protect Your Assets From Your Great Ideas

By all means, pour everything you have into that brilliant idea. But don't drain your assets.  Read more

Turning Screens Into a Television

Aereo, a New York City start-up, can broadcast live television to your iPad or a laptop. That is, unless a big lawsuit shuts the company down.  Read more

Hardware Wants to Be Free

Technology is getting cheap--so cheap, in fact, that gadgets alone may cease to be the moneymakers. Tech start-ups, take note.  Read more

Where to Invest Your Tech Budget

Before you decide how to spend your tech dollars, check out where other companies are investing.  Read more

3D Printing Has a Bright Future With Dark Problems

DIY gunsmithing is just one potential issue 3D printer companies must decide how to handle. But there are many more risks on the horizon.  Read more

Start-ups Set Out to Solve Mobile Data Crunch

Need a good start-up opportunity? The mobile space is primed for anyone who can figure out how to relieve cell networks of data overload.  Read more

Cars: The Next Big Advertising Platform?

Connected cars are taking mobile marketing to a whole new level. Here's what to expect.  Read more

3 Steps to Turn Around a Failing Company

"Turnaround King" Grant Cardone says you may think you know what's ailing your company--but you're almost certainly wrong.  Read more

7 Easily Avoidable Reasons Why Entrepreneurs Fail

You have no excuse not to see these potential hurdles coming--so don't let them trip you up.  Read more

4 Tips to Expand Your Niche Business

The potential opportunities might be much bigger and broader than you think. Think outside your niche with these tips.  Read more

Rise of the Microserver

Go ahead and keep your data in-house. Thanks to some of the macro names in computing, servers are going micro and getting more efficient.  Read more

Create the Spark That Will Ignite Your Start-up

You can't launch a successful business on just an idea. Discovering your strategic asset is the key.  Read more

Biggest Tech Trends of 2012

After a year's worth of hardware and software news, these six developments are the ones to remember.  Read more

Why Didn't Fred Wilson (& Other VCs) Invest in 2012?

A handful of prominent tech VCs didn't make any early-stage start-up investments in 2012. Is it time for founders to worry?  Read more

How Not to Do Target Marketing

Will women buy a toolbox just because it's pink? Don't assume you know anything about what your customers really want.  Read more

4 Ways to Embrace Big Data

Here's a handful of useful tools to collect the kind of data you need to make better business decisions.  Read more

4 Tips to Take Your Company to the Next Level

Stuck at a plateau? Here are four things that could help your business reach new heights.  Read more