Bringing Innovation to Market


Recent Bringing Innovation to Market Articles

Where to Snag Hot Start-up Talent?

Silicon Valley and Silicon Alley both have incredible talent, but they’re two very different ponds for fishing.  Read more

Need a Revenue Boost? Try This Simple Formula

An easy way to break down your revenue goals into specific, actionable items.  Read more

The Dos & Don'ts of Managing Independent Contractors

They're a bit like lone wolves--which means they come with different care and feeding instructions than regular employees.  Read more

Why You Should Give Your Work Away for Free

If you're not devoting a small percentage of your time to working for free, you're making a big mistake.  Read more

Why You’re Doing Customer Research All Wrong

Somewhere along the line between brainstorming and testing new ideas in the marketplace, your research is failing. Here's why.  Read more

Will 2012 Be the Year of the Health Tech Start-up?

Healthcare in America is in shambles. Can tech start-ups come to the rescue?  Read more

10 Meaningless Sales Terms

At one time, these phrases made a real impact on potential customers. Not anymore.  Read more

How Not to Become 'Shark' Bait

'Shark Tank' contestant Megan Cummins learned the hard way what can happen to investor promises. Five ways to make sure it doesn't happen to you.  Read more

10 Things Bosses Never Tell Employees

Confessions you wish you could make to your team but can't.  Read more

A Valentine's Day Guide to Wooing the Media

It's not unlike developing a romantic relationship: You'll need wit, persistence, and a good deal of charm to be successful.  Read more

Reignite Your Passion for the Business: 6 Tips

Somewhere along the way you lost the thrill of running your own business. Here's how to get it back.  Read more

3 Ways to Shrink Your Start-up Legal Costs

The average legal bill even before VC financing can run more than $20,000. Why pay that when DIY options abound?  Read more

8 Nuggets of Wisdom Every Entrepreneur Needs

Advice to help you be more confident, manage more effectively, and sell more than you think you can.  Read more

The Business of Building a 'Honey Badger' Empire

Honey Badger don't care. But its creator does--and he's hoping he can build a business around the most fearless mammal on earth.  Read more

Why the World Drinks Espresso

How did coffee go from a cheap commodity to a gourmet drink? You have this man (and several other innovators) to thank.  Read more

How Pinterest Really Makes Money: Should You Care?

How else did you expect the site to make money? My company uses the same business model--and there's nothing unethical about it.  Read more

The 9 Most Common Start-up Mistakes

Mistakes are a great way to learn. But why not skip the pain and suffering yourself--at least on these 9 mistakes.  Read more

How I Built a Lifestyle Business I Love

Most people wish they could say they do what they love. Here's how one business owner actually made it happen.  Read more

Accelerator vs. Incubator: What’s the Difference?

The terms sometimes get used interchangeably, but they're not the same thing. And that matters if you're thinking of applying.  Read more

5 Traits Your Next Freelancer Must Have

Need a good hired gun? Here's what to look for.  Read more

10 Leadership Lessons From a Super Bowl Coach

Moves that every entrepreneur should steal from the Tom Coughlin playbook.  Read more

How the Super Bowl Shortchanged the Web

Streaming the Super Bowl was smart. Turning it into a second-tier version of the event? Not so much.  Read more

How to Be Small and Scrappy — and Win

When you're up against some of the biggest competitors in the industry, you need to learn to play the game differently.  Read more

The Stealthiest Start-up Killer

It's the threat you never see coming. In fact, even after you crash and burn you still might not recognize it.  Read more

Competing Against Apple's iPad: Crazy or Brilliant?

Most would say you'd have to be crazy. But this Chinese gadgetmaker proves being crazy can make you $100 million a year.  Read more

Negotiating for Wimps

How to ask for what you want -- and get it. Eleven tips for the confrontation-shy.  Read more

7 Undeniable Truths of Employee Pay

To you, their salaries are just a line item in the budget. To your employees, they're much more.  Read more

How to Be the Most Memorable Person in the Room

How will people remember you long after you've found success? You can only hope it goes something like this.  Read more

The Only Way to Become a Business Rock Star

Natural talent only takes you so far. This is what carries you the rest of the way.  Read more

Why Your Crowdfunded Campaign Tanked

You launched your idea on Kickstarter... but the crowds (and their wallets) never came. Here's what you did wrong.  Read more

4 Ways to Turn Less into More

Money, time, connections -- you need more of everything, right? Stop whining and start using your contraints to your advantage.  Read more

Still Ignoring Your Seatmates? Big Mistake

To some, it's a nightmare scenario: a cramped space & no way to escape. But it's still one of the best networking spots you'll find.  Read more

4 Business Secrets You Should Reveal

It used to be that showing all your cards in business was the first sign of weakness. Not anymore -- and especially not overseas.  Read more

DIY Publicity: 13 Things to Do Now

If promoting your company is your task and yours alone, here's your to-do list.  Read more

7 Rules for Bootstrapping a Business

Your task: Build something people want, minimize your risk, and maximize your chances for survival. Here's how.  Read more