Bringing Innovation to Market


Recent Bringing Innovation to Market Articles

5 Jobs Every Entrepreneur Should Have Before Starting a Business

Think of it as the required curriculum in the School of Hard Knocks.  Read more

Want to Build an App? This Is the Customer to Target

There are more opportunities than ever to build an app that people will pay for -- if you know where to look.  Read more

Why Your Mission Statement Sucks

If you're going to have one, make it mean something. Here's how to rescue your mission statement from platitudes.  Read more

The Great Debate: Should I Enforce a Dress Code?

We're not big on rules. But reasonable people can disagree about the merits of casual wear vs. suits and sport coats.  Read more

Lessons from a Dying Business

Redbox has built a successful DVD kiosk business, but its days are numbered. Here's why that's not such a bad thing.  Read more

Afraid to Go Solo? Read This Pep Talk

You're afraid you'll never live up to your grand ambitions, right? Here's how to get past your fears.  Read more

6 Reasons to Build Your Start-up in a Coworking Space

The idea isn't new, but what you get for the money just keeps getting better.  Read more

Marketing to Moms: You’re Doing It All Wrong

Women control $13 trillion in consumer spending. But most of the assumptions you make about them in your marketing are way off.  Read more

How to Build a Brand from Scratch

My company set out to revolutionize the workout. But first, we had to put our name on the map.  Read more

The Pivot (or How to Learn Humility in 4 Steps)

Start-up founders don't just wake up one day and decide to launch something entirely different. It's a gradual--and more grueling--process.  Read more

How to Win a Trademark Battle Against a Goliath

By knowing their rights, two small companies made Apple and RIM back down over trademark conflicts. You could do the same.  Read more

How Entrepreneurs Become Visionary Leaders

Picture your business helping millions of people solve a problem. Here's how to make that thought into a reality.  Read more

The Goldman Sachs IPO Prospects List: Reality Check!

Some of the start-ups that made the list are no-brainers. Others might have you scratching your head.  Read more

How to Launch a Pop-Up Shop

'Tis the season to try out a retail store -- no long-term commitment required. Here's the one piece of technology you need to get started.  Read more

First-Time Founder? 9 Things You Ought to Know

Two serial entrepreneurs set out to succeed where Pets.com failed. It's worked -- so far -- because they've followed these key principles.  Read more

Confessions from a Silicon Prairie Start-up Founder

You're far from VCs and surrounded by people who don't like risks. Then again, the potential to be a big fish in a small pond is huge.  Read more

What Killed American Airlines Could Kill You

Too much inventory and not enough demand can cripple a business of any size. Let this be your warning.  Read more

When Lack of Nerve Is Your Biggest Obstacle

What happens when an entrepreneur does everything right... but can't seize the day.  Read more

4 Ways to Build an Irreplaceable Business

The more difficult your company is to replace, the longer you'll survive and the more money you'll make.  Read more

Need a Startup Idea? 6 Gadgets to Invent Now

Inc. tech reviewer John Brandon sees the good, the bad, and the ugly gadgets of the world. But here are six things he'd really like to see.  Read more

How a 14-Year-Old Kid Shot This Start-up into Stardom

One junior high schooler and his mobile game totally changed the fate of this app development platform.  Read more

Bloomberg: We Want Your Start-up's Taxes

New York City's mayor laughed it up at TechStars Demo Day, claiming the Bloomberg TV show resembles the Jersey Shore and that start-ups should grow ...  Read more

Innovative Product Mashups

Sometimes innovation is as simple as turning a ketchup bottle upside down. But what about putting bug repellent in clothing or carbonation in milk? It's conv...  Read more

Why Steve Jobs Matters

In 1981, Inc . put Apple founder Steve Jobs on its Read more

An Accelerator Grows Up

Two years ago, when I first wrote about accel...  Read more

How Tasty Catering Became an Illinois Incubator

On the verge of losing the business, CEO Tom Walter looked to young employees to turn his business around, and then helped them fund their own.  Read more

Behold the Future of TV

In 24 hours, 80 developers needed to create the most innovative video prototypes possible. Here's a look at the hackathon's clear winners.  Read more

365 Days a Year, the Oil & Gas Industry Delivers

The oil and gas industry hardly innovates!  They just dig up oil!  Who cares? Actually, I care and I believe that you should, t...  Read more

10 Innovative Kitchen Products

It's not just professional chefs who have cool tools these days. Innovation is happening for the home kitchen as wellâ€"helping cooks make meals faster, clea...  View slideshow

Demo Day's Coolest Ideas

Here's a brief recap of a few of the more creative start-ups (and hair styles) from 500 Startups's Demo Day at General Assembly.  Read more

How to Tap Employee Ideas

Encouraging your employees' creativity can not only create an engaging work environment, but create new business. Seven experts share their tips on getting e...  Read more

Case Study: Can Solar Power Pay?

A CEO has to weigh his ideals against financial reality  Read more

Cool New Glasses for the 3-D Averse

Glasses that won’t give you a headache  Read more

Businesses Innovating on the Edge

What's new with reverse innovation? Small businesses that master local, niche, or extreme markets are becoming the go-to for ideas that can be applied on a g...  View slideshow

ROCS Staffing Founders Reveal How to Master a Niche Market

Brandon Labman and Tom Moore's staffing company, ROCS, thrives in its niche market, staffing entry-level jobs. Here's how ROCS says no to expansion but yes t...  Read more