Bringing Innovation to Market


Recent Bringing Innovation to Market Articles

A Start-up Combines Slim Jims and Red Bull

Meet the founder of a new product called Perky Jerky, coming soon to a supermarket near you.  Read more

Interviewing Geoffrey Moore: Niche Innovation

This article is part 6 of an 8 part series.  Learn more about core versus context in Read more

Behind the Quiet Success of the Video Game Industry

The video game industry is quietly putting up revenue numbers that rival the movie and music industries. Author Harold Goldberg shares what other industries ...  Read more

How to Use Augmented Reality in Advertising

Combining the digital and physical worlds, augmented reality offers brands a unique new opportunity to interact with consumers. Here's why it's worth a shot.  Read more

Interviewing Geoffrey Moore: How a Small Business Can Gain Market Power

This article is part 4 of an 8 part series.  Read Read more

Inc. 5000 Applicant of the Week: Heartwood Studios

How custom-designed 3-D virtual training applications provide the U.S. Army with a modern alternative for training soldiers.  Read more

Why It Pays to Be No. 2 in Your Industry

Researchers Stanislav D. Dobrev and Aleksios Gotsopoulos dispel the myth of the first-mover advantage.  Read more

How Would You Sell Bacon and Beer Cupcakes?

Four entrepreneurs suggest marketing strategies for Butch Bakery.  Read more

The Man Behind Quirky

Ben Kaufman's website harnesses open innovation to let users develop new products.  Read more

Color: Brilliant or Bubble?

I spent 20 minutes at lunch playing with a cool new iPhone app called Color , which automatically shares ph...  Read more

Photo Sharing App Gets VC Boost

The new photo sharing app, Color, received $41 million in pre-launch funding from Sequoia and Bain Capital.  Read more

3 March Madness Innovations We Love

Small businesses and technologies continue to improve the viewer experience for one of the most lucrative sporting events. Here are three examples.  Read more

Twitter's Founding Moment

Hard to believe, but Twitter is already five years old. To commemorate the occassion, the site's creator and Twitter's former CEO, Jack Dorsey has been re...  Read more

Inc. 5000 Applicant of the Week: KG Technologies

How this third generation of latching relay manufacturers is creating smart technology to save money and energy for utility companies  Read more

4 Ideas From SXSW: Day One

Social media as a career threat, the unsoftware software, and why Twitter is not as revolutionary as you think  Read more

10 Takeaways From TED 2011

Being wrong is as essential to life as being right, the rise of the "filter bubble," and other ideas from the annual ideas summit that are worth repeating.  Read more

Steve Jobs Announces iPad 2

Steve Jobs just wrapped up another one of his trademark announcements and it's now official: There is a new iPad. The bottom line, Read more

Finding the Next Big Thing at SXSW

SXSW Interactive served as the launching point for Twitter and Foursquare. Here are three intriguing start-ups vying to make their mark in Austin this year.  Read more

Collaborative Creation and Crowdsourcing in the Music Industry

Composer and conductor Eric Whitacre leads a virtual choir at TED, showing just how collaborative creation and crowdsourcing or radically altering the way pe...  Read more

20 Essential Tools for Project Management

Every tool you need to take you from brainstorming to launch of any project  Read more

More Time for Work? Let the Car Drive Itself

If only we could get work done on the way to work! In the next decade, the idea might become a reality. In business, the opportunity to let the car do the dr...  Read more

The Case for Dreaming Big

American businesses need the next generation of innovators to step up in order to succeed. But how do we find them? Tuck School of Business professor Vijay G...  Read more

When Hackers Become Makers

How the practice of hacking is going mainstream and creating good.  Read more

Sales Strategy Checkup

How to make customers realize they need your product  Read more

Oregon's Electric Car Revolution

From Portland to Eugene, Oregon is becoming the electric-car manufacturing hub with it's tech know-how and ready consumers.  Read more

Demand Media IPO Pops

The controversial start-up finally goes public. How did the hotly-anticipated IPO perform on its first day?  Read more

What Norwegian Socialism Looks Like

So the big Norway story went live l...  Read more

Opting Out of Online Tracking

Mozilla plans to add a significant privacy feature to Firefox, plus a robot doctor, the death of an icon, and the rest of the day's news.  Read more

Does it Pay to Be Late?

Being late to market may not be so bad after all. Plus, the need for eco-friendly fashion, a Google shake-up, and the rest of the day's news.  Read more

Google Founder Back as CEO

Larry Page, who co-founded Google more than a decade ago, will replace Eric Schmidt as CEO of the Internet giant.  Read more

Norway's Capitalist-Socialists

Welcome to Norway, land of high taxes, burdensome regulations, and generous social welfare. It's also, strangely, crawling with start-ups. What gives?  Read more

MySpace Going the Way of Friendster

The once-mighty social network is laying off half its staff. How could such a promising business turn sour so quickly?  Read more

Demand Media's Magical Thinking

Regular readers of this blog know that I've been skeptical of Demand Media, whi...  Read more

Is Facebook Already a Public Company?

Once again, Mark Zuckerberg has said that Facebook, the wildly popular social network, will not go public any time soon, until 2012 at least. But the ques...  Read more

How to Develop a Prototype

Developing your prototype definitely requires a strong knowledge of your product and it may require some elbow grease.  Read more