Bringing Innovation to Market


Recent Bringing Innovation to Market Articles

3 Steps to Turn Around a Failing Company

"Turnaround King" Grant Cardone says you may think you know what's ailing your company--but you're almost certainly wrong.  Read more

7 Easily Avoidable Reasons Why Entrepreneurs Fail

You have no excuse not to see these potential hurdles coming--so don't let them trip you up.  Read more

4 Tips to Expand Your Niche Business

The potential opportunities might be much bigger and broader than you think. Think outside your niche with these tips.  Read more

Rise of the Microserver

Go ahead and keep your data in-house. Thanks to some of the macro names in computing, servers are going micro and getting more efficient.  Read more

Create the Spark That Will Ignite Your Start-up

You can't launch a successful business on just an idea. Discovering your strategic asset is the key.  Read more

Biggest Tech Trends of 2012

After a year's worth of hardware and software news, these six developments are the ones to remember.  Read more

Why Didn't Fred Wilson (& Other VCs) Invest in 2012?

A handful of prominent tech VCs didn't make any early-stage start-up investments in 2012. Is it time for founders to worry?  Read more

How Not to Do Target Marketing

Will women buy a toolbox just because it's pink? Don't assume you know anything about what your customers really want.  Read more

4 Ways to Embrace Big Data

Here's a handful of useful tools to collect the kind of data you need to make better business decisions.  Read more

4 Tips to Take Your Company to the Next Level

Stuck at a plateau? Here are four things that could help your business reach new heights.  Read more

Why Money Can Hurt Your Marketing

The size of your advertising spend has little to do with your success. In fact, sometimes too much cash can be a very bad thing.  Read more

Artificial Intelligence Is In, Zombies Are Out

Inc. asked future-focused experts how to make money in 2013 (and beyond). This distinguished fellow has four words for you: Zombies are played out.  Read more

Is It Human Nature to Stifle Big Ideas?

Investors say they want big, bold start-up ideas--but their investments suggest otherwise. What's an entrepreneur to do?  Read more

One Business Decision That Changes Everything

Derek Sivers--successful entrepreneur, speaker, and blogger--explains the basic decision every entrepreneur needs to make.  Read more

Zumba Fitness: Company of the Year

You know what's even healthier, stronger, and more flexible than a Zumba instructor? The business model behind Zumba.  Read more

Yelp's Jeremy Stoppelman: 'What the Hell Am I Doing?' 

When Yelp launched in 2004, Jeremy Stoppelman and his co-founder thought they were super geniuses. But the site flopped.  Watch video

4 Most Important Qualities of an Entrepreneur

Forget about your business idea--most of them don't pan out anyway. Here's what it really takes to succeed.  Read more

Why the Microsoft Surface is Doomed

Why you should think twice about betting your business on Microsoft's new device.  Read more

4 Powerful Words Employees Need to Hear

There are lots of ways to make a positive impact on your staff. But the best involves four simple words.  Read more

8 Ways to Woo a VC

Time to take your business to the next level? Here's how to land the cash to do it.  Read more

5 Things Disruptive Start-ups Do Well

Some entrepreneurs think it's crazy to go after an industry dominated by big players. Not this guy.  Read more

Can Introverts Be Great Entrepreneurs?

Conventional wisdom suggests you must be bold and outgoing to be successful. Here's why the stereotype doesn't hold up.  Read more

How to Turn a Commodity into a Unique Business

Here's how one founder turned popcorn--yes, popcorn--into a multi-million dollar company.  Read more

The Next Big Thing in Ads

With the help of NFC-enabled smartphones, ads are getting even more interactive. But are they right for your company?  Read more

I Knew I Had a Great Idea When...

How do you know when you're finally on your way to building a successful business? Seven entrepreneurs share their stories.  Read more

5 Reasons Why You Need a Shrink

The start-up life is lonely and stressful. Without solid emotional support, your new venture might be dead in the water.  Read more

Windows 8: The Next Frontier for App Developers

Pundits are skeptical about the future of Microsoft's operating system, but there are three reasons why it's a big deal for software entrepreneurs.  Read more

Does Sex Sell, or Just Make Customers Impatient?

Researchers delve into the finer points of advertising: Do sexy ads have the right effect on consumers? Maybe not.  Read more

2 Simple Keys to Define Your Brand

What does your brand stand for? Probably a lot less than you think. Here's why you need to rethink it.  Read more

Beware the Achievement Trap

Just because you believe you should achieve something doesn't mean you will. Here are four ways to avoid this common trap.  Read more

How to Cultivate Truly Loyal Customers

Every business wants loyal customers--but loyalty comes in many different flavors.  Read more

4 Problem-Solving Analytics Tools

Buried deep in your data are all kinds of clues you need to strengthen your business. Here's how to uncover them.  Read more

Why You Need to Choose New Heroes

It's great to have role models you admire--unless they're holding you back from reaching your true potential.  Read more

Brightbox: Turning an Idea Into a Start-up

A start-up that has developed a venue-based charging station for mobile devices offers some valuable lessons in defining and building a business model around...  Read more

Is Your Start-up Built to Survive?

During and in the wake of Hurricane Sandy, a certain kind of start-up thrived. Here's why--and what you should learn from it.  Read more