Bringing Innovation to Market


Recent Bringing Innovation to Market Articles

My Employees Are Suspicious of Our Strategic Partners

A quick look at how one company overcame its problems after forming a strategic partnership.  Read more

'Flashes of Genius'

Peter Drucker on entrepreneurial complacency and delusions—and the madness of always thinking you're numb one.  Read more

International: Joint-Venturing Tips

A quick look at an unusual plan used by a company when it found it needed an overseas partner.  Read more

The Enemy Within

An explanation of how the base of manufacturing suppliers is crumbling in the U.S. and how to reverse this trend.  Read more

International: Deciding When a Joint Venture Makes Sense

The president of a manufacturing concern explains one key facet he analyzed when expanding into international markets.  Read more

28 Steps to a Strategic Alliance

How Calyx Corolla, a mail-order flower seller, developed strategic alliances before the company was off the ground.  Read more

Marathon Man

After 16 inventions and years in the red, an inventor gives it another go with computerized foreign language translator.  Read more

Innovate! Quick!

Innovation in marketing is important, but being successful also neccesitates growth management.  Read more

Vote for Clarisonic: 20 Awesome Facebook Fan Pages

A virtual tour shows customers how to use their Clarisonic, while a contest encourages fans to send in pictures of themselves using their face brush to win a...  Read more

How I Use YouTube to Market My Small Business 

Terrence Kelleman, owner of Dynomighty Design, a product development firm, found a huge audience on YouTube. Here's how.  Watch video