Do Customers Love You? Ask These 5 Questions to Find Out
Want to be as adored by customers as Virgin Airlines? Get a solid foundation in place by thinking through this set of important questions. Read more
Building a Brand
On Social Media? Get Real or Die
For companies on social media, brand trust is the new economic currency. Fake it at your own peril. Read more
2 Simple Keys to Define Your Brand
What does your brand stand for? Probably a lot less than you think. Here's why you need to rethink it. Read more
Build a Company Culture That Works
Unhappy employees? Customers not returning? You can change all of that in five simple steps. Read more
The Fashion Week You've Never Heard Of
The runways in New York, Paris, and Milan may get all the attention, but most of the industry's business happens at a different event. Read more
Recent Building a Brand Articles
New Life for Old Brands
Finding new opportunities in reviving classic products. Read more
Protecting Your Online Reputation from Trolls: 8 Tips
Some customers have legitimate complaints. Others are just itching for a fight--or a refund. How to respond. Read more
World's Dumbest Rebrand?
There have been some dreadful rebrandings in the past, but this one takes the cake. Read more
How to Use Pinterest to Drive Sales 
Likeable Media co-founder Dave Kerpen explains how Etsy and other businesses are already doing e-commerce on Pinterest. Watch video
A Little Crazy, a Little Fun: Building the Right Company Culture
You can't position your company as cutting-edge if your employees think it's run-of-the-mill. How we're giving our company culture a boost. Read more
Your Start-up Name Matters (A Lot)
Soon after Livestream CEO Max Haot launched his live video broadcast site in 2007, he realized the power of the company's name to drive (or impede) growth. Watch video
How Smart Companies Use PR to Get the Word Out
What you need to know to market your new business idea, without spending much (or at all). Read more
3 Ways to Establish Your Company's Voice
Having a unique personality can help you stand out from your competitors. Here are some tips to spiff up your brand voice. Read more
How to Win When You're the Underdog
Yes, size matters. But it's not the only thing. An ecommerce entrepreneur shows how to compete when you're outmanned and out-spent. Read more
Brand Winners and Losers of 2012
My picks of the best and worst branding efforts of the year. Read more
5 Critical LinkedIn Optimizations That Take 5 Minutes or Less
Does your LinkedIn profile make it look like you're hiding something? Five quick, essential updates. Read more
Choose a Great Name for Your Company: 3 Tips
We thought we had a great name and logo for our company. But we made three simple--and costly--mistakes. Read more
Seth Godin: 5 Ways to Grow Your Market
The world's top marketing guru explains how to innovate your sales and marketing. Read more
Tell Stories & You'll Boost Sales (Because of How Human Brains Are Wired)
Storytelling appeals to how the brain processes information. Here's five ways to make that work for your business. Read more
JJ Ramberg: Promote Your Company Creatively
JJ Ramberg, host of MSNBC's Your Business describes how one small business owner differentiated--and landed a new buyer. Watch video
