Do Customers Love You? Ask These 5 Questions to Find Out
Want to be as adored by customers as Virgin Airlines? Get a solid foundation in place by thinking through this set of important questions. Read more
Want to be as adored by customers as Virgin Airlines? Get a solid foundation in place by thinking through this set of important questions. Read more
For companies on social media, brand trust is the new economic currency. Fake it at your own peril. Read more
What does your brand stand for? Probably a lot less than you think. Here's why you need to rethink it. Read more
Unhappy employees? Customers not returning? You can change all of that in five simple steps. Read more
The runways in New York, Paris, and Milan may get all the attention, but most of the industry's business happens at a different event. Read more
Finding new opportunities in reviving classic products. Read more
Some customers have legitimate complaints. Others are just itching for a fight--or a refund. How to respond. Read more
There have been some dreadful rebrandings in the past, but this one takes the cake. Read more
Likeable Media co-founder Dave Kerpen explains how Etsy and other businesses are already doing e-commerce on Pinterest. Watch video
You can't position your company as cutting-edge if your employees think it's run-of-the-mill. How we're giving our company culture a boost. Read more
Soon after Livestream CEO Max Haot launched his live video broadcast site in 2007, he realized the power of the company's name to drive (or impede) growth. Watch video
What you need to know to market your new business idea, without spending much (or at all). Read more
Having a unique personality can help you stand out from your competitors. Here are some tips to spiff up your brand voice. Read more
Yes, size matters. But it's not the only thing. An ecommerce entrepreneur shows how to compete when you're outmanned and out-spent. Read more
My picks of the best and worst branding efforts of the year. Read more
Does your LinkedIn profile make it look like you're hiding something? Five quick, essential updates. Read more
We thought we had a great name and logo for our company. But we made three simple--and costly--mistakes. Read more
The world's top marketing guru explains how to innovate your sales and marketing. Read more
Storytelling appeals to how the brain processes information. Here's five ways to make that work for your business. Read more
JJ Ramberg, host of MSNBC's Your Business describes how one small business owner differentiated--and landed a new buyer. Watch video
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