Building America’s Best Brands
Harvard's guru on outstanding American entrepreneurship analyzes the country's best brands, ponders the challenges of Groupon-era consumer empowerment, and explains why Oprah is a great boss. Read more
Building a Brand
Marketing Custom Board Shorts
Four entrepreneurs offer marketing strategies to Shortomatic.com. Read more
The Art and Business of Motivational Speaking
If the podium is calling your name, you should get to know Josh Shipp, a one-man school in the art and business of motivational speaking. Read more
The New Rules of Branding Your Business Online
Mastering branding online takes a lot more than a cool logo and catchy slogan. Experts play by a fresh new set of rules. Read more
How to Build Your Personal Brand
With traditional publicity vehicles and the Web’s resources at hand, making a name for yourself is easier than ever. Read more
Recent Building a Brand Articles
Susan G. Komen: What to Do When a Good Cause Goes Bad
Cause marketing seems so simple... until it's not. How Susan G. Komen could have avoided a public relations disaster. Read more
Can Your Business Use Some Makeover Magic?
Chances are there's not many differences between your business and your competitors. Some creativity can add value and uniqueness to your venture, brand, or ... Read more
Legacy: James Van Doren, 1939-2011
In 1966, Van Doren co-founded Vans, a company that makes skater shoes. It wasn't long before this cool California brand became a cultural icon. Read more
Are 'Booth Babes' an Effective Marketing Tool?
Many companies are still hiring eye candy to staff their booths at trade shows. What do you think of this widespread practice? Read more
Why the Real Secrets of Success Are in Your Past
When most executives are looking to the future for their success, maybe it's better to first look back at your past. Here's why. Read more
Brand & Market Your Company in Just 5 Minutes
Here's a quick and easy way to create a memorable brand for your company. Just don't take it too seriously. Read more
Best Budget Marketing Tool ... Is You
Squeezed by a tight marketing budget? Use this smart trick to put your brand on the map. Read more
LinkedIn Mistakes: Top 5 Ways to Kill Your Credibility
Any of these 5 mistakes could turn your LinkedIn profile into a major professional liability. Here's how to identify them--and get them fixed. Read more
How to Build a Brand from Scratch
My company set out to revolutionize the workout. But first, we had to put our name on the map. Read more
Will Shoppers Scream for an Ice Cream Maker's New Packaging?
Gifford's ice cream has been a New England institution for decades. Will its super-vivid new packaging help it go national or alienate existing customers? Read more
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