Building a Brand




Recent Building a Brand Articles

Brand Winners and Losers of 2012

My picks of the best and worst branding efforts of the year.  Read more

5 Critical LinkedIn Optimizations That Take 5 Minutes or Less

Does your LinkedIn profile make it look like you're hiding something? Five quick, essential updates.  Read more

5 Steps to Creating a Great Company Culture

Unhappy employees? Customers not returning? You can change all of that in five simple steps.  Read more

2 Simple Keys to Define Your Brand

What does your brand stand for? Probably a lot less than you think. Here's why you need to rethink it.  Read more

Choose a Great Name for Your Company: 3 Tips

We thought we had a great name and logo for our company. But we made three simple--and costly--mistakes.  Read more

Seth Godin: 5 Ways to Grow Your Market

The world's top marketing guru explains how to innovate your sales and marketing.  Read more

Tell Stories & You'll Boost Sales (Because of How Human Brains Are Wired)

Storytelling appeals to how the brain processes information. Here's five ways to make that work for your business.  Read more

JJ Ramberg: Promote Your Company Creatively 

JJ Ramberg, host of MSNBC's Your Business describes how one small business owner differentiated--and landed a new buyer.  Watch video

How to Be a Great Radio Guest

You may be a great speaker. But do you know how to shine on the radio?  Read more

Winning the Next Wave of the Internet: Mobile

Mobile technologies and applications are changing all the rules. Take these 3 risks to keep your business safe.  Read more