2 Simple Keys to Define Your Brand
What does your brand stand for? Probably a lot less than you think. Here's why you need to rethink it. Read more
Building a Brand
Seth Godin: 5 Ways to Grow Your Market
The world's top marketing guru explains how to innovate your sales and marketing. Read more
Do Customers Love You? Ask These 5 Questions to Find Out
Want to be as adored by customers as Virgin Airlines? Get a solid foundation in place by thinking through this set of important questions. Read more
Build a Company Culture That Works
Unhappy employees? Customers not returning? You can change all of that in five simple steps. Read more
On Social Media? Get Real or Die
For companies on social media, brand trust is the new economic currency. Fake it at your own peril. Read more
Recent Building a Brand Articles
Grind, Hustle, and Payoff 
Serial entrepreneur Scott Wilson is on a mission to disrupt and delight. Watch video
My Name Launched My Business
Johnny Earle explains how he parlayed his nickname Johnny Cupcakes into an eye-catching line of T-shirts. Watch video
Johnny Cupcakes' Recipe for Success
T-shirt mogul Johnny Earle explains how he went from a teenager selling gag gifts and candy to launching a multimillion-dollar "baking" business. Watch video
Innovative Rebel: High-Tech Camera Maker Jim Jannard
After founding Oakley--and selling it for $2.1 billion--Jim Jannard is taking on the film industry with Red, his high-tech-camera company. But playing the in... Read more
The Sandwich That Ate the World
The founder of the world's largest restaurant chain explains how Subway became ubiquitous, and why surpassing his biggest rival came as something as a letdown. Read more
4 Ways to Market With Online Photos
Here's the skinny on new services that make it easier to use images to promote your brand online. Read more
The Ah-ha Moment That Launched Pandora
The founder of the custom radio site on where the idea came from--and how he kept it alive through its rocky launch Watch video
Create Your Personal Brand: 8 Steps
Take control of your online presence to create a memorable personal brand. Read more
Katie Holmes Gives a Hair-Care Brand a Makeover
Actress Katie Holmes on her role as part-owner and spokesperson for Alterna. Read more
Market Like Patagonia, Warby Parker, and Tom's Shoes
Your social values can be a boon to your brand--and your revenue. Here's how. Read more
How Virgin Atlantic's Marketing Nails It
Virgin Atlantic is a small airline with a big personality. This is how it lures customers from the big guys. Read more
The Disciplined and the Divine: An Unlikely Partnership
This might be the least likely partnership in business. It's turning a little jewelry maker called Alex and Ani into a very focused--but still very groovy--p... Read more
New Life for Old Brands
Finding new opportunities in reviving classic products. Read more
Protecting Your Online Reputation from Trolls: 8 Tips
Some customers have legitimate complaints. Others are just itching for a fight--or a refund. How to respond. Read more
The Fashion Week You've Never Heard Of
The runways in New York, Paris, and Milan may get all the attention, but most of the industry's business happens at a different event. Read more
