A Little Crazy, a Little Fun: Building the Right Company Culture
You can't position your company as cutting-edge if your employees think it's run-of-the-mill. How we're giving our company culture a boost. Read more
Building a Brand
Your Start-up Name Matters (A Lot)
Soon after Livestream CEO Max Haot launched his live video broadcast site in 2007, he realized the power of the company's name to drive (or impede) growth. Watch video
How Smart Companies Use PR to Get the Word Out
What you need to know to market your new business idea, without spending much (or at all). Read more
Establish Your Company's Voice
Having a unique personality can help you stand out from your competitors. Here are some tips to spiff up your brand voice. Read more
How to Win When You're the Underdog
Yes, size matters. But it's not the only thing. An ecommerce entrepreneur shows how to compete when you're outmanned and out-spent. Read more
Recent Building a Brand Articles
Brand Winners and Losers of 2012
My picks of the best and worst branding efforts of the year. Read more
5 Critical LinkedIn Optimizations That Take 5 Minutes or Less
Does your LinkedIn profile make it look like you're hiding something? Five quick, essential updates. Read more
5 Steps to Creating a Great Company Culture
Unhappy employees? Customers not returning? You can change all of that in five simple steps. Read more
2 Simple Keys to Define Your Brand
What does your brand stand for? Probably a lot less than you think. Here's why you need to rethink it. Read more
Choose a Great Name for Your Company: 3 Tips
We thought we had a great name and logo for our company. But we made three simple--and costly--mistakes. Read more
Seth Godin: 5 Ways to Grow Your Market
The world's top marketing guru explains how to innovate your sales and marketing. Read more
Tell Stories & You'll Boost Sales (Because of How Human Brains Are Wired)
Storytelling appeals to how the brain processes information. Here's five ways to make that work for your business. Read more
JJ Ramberg: Promote Your Company Creatively 
JJ Ramberg, host of MSNBC's Your Business describes how one small business owner differentiated--and landed a new buyer. Watch video
How to Be a Great Radio Guest
You may be a great speaker. But do you know how to shine on the radio? Read more
Winning the Next Wave of the Internet: Mobile
Mobile technologies and applications are changing all the rules. Take these 3 risks to keep your business safe. Read more
