Virgin Atlantic is a small airline with a big personality. This is how it lures customers from the big guys. Read more
Building a Brand
Recent Building a Brand Articles
This might be the least likely partnership in business. It's turning a little jewelry maker called Alex and Ani into a very focused--but still very groovy--p... Read more
Some customers have legitimate complaints. Others are just itching for a fight--or a refund. How to respond. Read more
You can't position your company as cutting-edge if your employees think it's run-of-the-mill. How we're giving our company culture a boost. Read more
Does your LinkedIn profile make it look like you're hiding something? Five quick, essential updates. Read more
Storytelling appeals to how the brain processes information. Here's five ways to make that work for your business. Read more
In 2009, in order to build her organic baby food company, Shazi Visram raised $11 million--fast. Last year, HappyFamily Brands's sales hit $35 million. Watch video
As front man Lance Armstrong bows under the pressure of steroid allegations, Livestrong CEO Doug Ulman says the international brand will remain strong. Read more
When you do something altruistic, your brain releases a squirt of the neurotransmitter Dopamine, and you feel good. Read more
You want results, and all they talk about is "branding." What gives? Read more
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