Packaging 101: Tips From a Branding Whiz
Your packaging decisions might seem trivial, but they're not. It will be the first thing a consumer sees--and you want it to be a joy to dive into. Read more
Building a Brand
Recent Building a Brand Articles
Do One Thing & Do It Better Than Anyone Else
Become the best darn whatever-you-are that you can be. Set aside your other good ideas. The rest will follow. Read more
The New Rules of Viral Videos
They're getting longer and funnier--and they're barely recognizable as advertisements. Read more
Create Effective Case Studies 
Advice on how to get results from Jenny Fleiss, co-founder of Rent the Runway, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
Top 3 Ways to Waste Marketing Dollars
It's easy to burn through a budget with these big-ticket items. There's a better way to spend your cash. Read more
Become a Master Networker: 5 Quick Tips
Networking advice from Dave Kerpen, CEO of Likeable Media, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
Sometimes, You Need Millions of Dollars to Grow a Start-up
In 2009, in order to build her organic baby food company, Shazi Visram raised $11 million--fast. Last year, HappyFamily Brands's sales hit $35 million. Watch video
3 Steps to Building Brand Loyalty
Becoming an enduring brand with a loyal following starts early and takes a lot of time and effort. Take these three cues from some of the best. Read more
Build a Brand Strong Enough to Withstand Controversy
As front man Lance Armstrong bows under the pressure of steroid allegations, Livestrong CEO Doug Ulman says the international brand will remain strong. Read more
One Word That Defines a Great Personal Brand
Julia Allison, one of the Web's biggest self-promoters, explains how to define your brand before others do it for you. Read more
Make Money & Make the World Better (& What It Has to Do With Your Brain)
When you do something altruistic, your brain releases a squirt of the neurotransmitter Dopamine, and you feel good. Read more
How to Know if Your Marketing Firm Is Giving You BS
You want results, and all they talk about is "branding." What gives? Read more
The $1 Million Elevator Ride
It's not always the pitch that matters. Sometimes you need to know when to shut up and listen. Read more
4 Tips for Building a Mighty Brand
Kevin Plank, the founder of Under Armour, turned his renegade idea into a brand that's a household name. Here's how he did it. Read more
Zumba: How We Built a Global Fitness Empire
Zumba Fitness' three founders--Alberto Perlman, Alberto Aghion, and Alberto "Beto" Perez--talk about turning a passion for dance into a rapidly-growing busin... Watch video
Top 5 Marketing Myths to Avoid
These myths can add to your cost of sales--without offering any benefits. Here's a smarter way to think about marketing. Read more
What Your Brain Has to Do With Your Brand
Tell your employees and customers about how you think and behave, your innate genetic strengths and preferences, and you'll see your brand loyalty grow. Read more
Cheaper Competitor? 5 Ways to Fight Back
Avoid profit-killing discounts and price wars by differentiating yourself, your firm and your offering from the competition. Read more
What Microsoft Got Wrong on Windows
Want a valuable lesson on branding? Understand what one of the biggest consumer-facing companies has done wrong. Read more
Have Customers Write Your Sales Message
Marketers aren't usually very good at writing an effective, strong sales message. You're better off asking customers for help. Read more
Get More People Talking About Your Brand: 5 Tips
Advice from Dave Kerpen, CEO of Likeable Media, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
From Charity to Restaurant Empire
It wasn't long after Hurricane Katrina that John Besh's catering company was ready for more business. Watch video
From Def Jam Fan to Hip-Hop Entrepreneur
Daymond John identified a cultural need for hip-hop fashion, and then grew FUBU into a $350 million (sales) clothing business. Watch video
Daymond John's Branding Secrets
Daymond John, founder of FUBU, lost $6 million when he steered the clothing line into the music business. Watch video
Act Like A Big Company--on a Shoestring Budget
Tips from Mark Peter Davis, founder of Kohort, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
