How Virgin Atlantic's Marketing Nails It
Virgin Atlantic is a small airline with a big personality. This is how it lures customers from the big guys. Read more
Building a Brand
Recent Building a Brand Articles
The Disciplined and the Divine: An Unlikely Partnership
This might be the least likely partnership in business. It's turning a little jewelry maker called Alex and Ani into a very focused--but still very groovy--p... Read more
New Life for Old Brands
Finding new opportunities in reviving classic products. Read more
Protecting Your Online Reputation from Trolls: 8 Tips
Some customers have legitimate complaints. Others are just itching for a fight--or a refund. How to respond. Read more
The Fashion Week You've Never Heard Of
The runways in New York, Paris, and Milan may get all the attention, but most of the industry's business happens at a different event. Read more
World's Dumbest Rebrand?
There have been some dreadful rebrandings in the past, but this one takes the cake. Read more
How to Use Pinterest to Drive Sales 
Likeable Media co-founder Dave Kerpen explains how Etsy and other businesses are already doing e-commerce on Pinterest. Watch video
A Little Crazy, a Little Fun: Building the Right Company Culture
You can't position your company as cutting-edge if your employees think it's run-of-the-mill. How we're giving our company culture a boost. Read more
Your Start-up Name Matters (A Lot)
Soon after Livestream CEO Max Haot launched his live video broadcast site in 2007, he realized the power of the company's name to drive (or impede) growth. Watch video
How Smart Companies Use PR to Get the Word Out
What you need to know to market your new business idea, without spending much (or at all). Read more
3 Ways to Establish Your Company's Voice
Having a unique personality can help you stand out from your competitors. Here are some tips to spiff up your brand voice. Read more
How to Win When You're the Underdog
Yes, size matters. But it's not the only thing. An ecommerce entrepreneur shows how to compete when you're outmanned and out-spent. Read more
Brand Winners and Losers of 2012
My picks of the best and worst branding efforts of the year. Read more
5 Critical LinkedIn Optimizations That Take 5 Minutes or Less
Does your LinkedIn profile make it look like you're hiding something? Five quick, essential updates. Read more
Choose a Great Name for Your Company: 3 Tips
We thought we had a great name and logo for our company. But we made three simple--and costly--mistakes. Read more
Tell Stories & You'll Boost Sales (Because of How Human Brains Are Wired)
Storytelling appeals to how the brain processes information. Here's five ways to make that work for your business. Read more
JJ Ramberg: Promote Your Company Creatively
JJ Ramberg, host of MSNBC's Your Business describes how one small business owner differentiated--and landed a new buyer. Watch video
How to Be a Great Radio Guest
You may be a great speaker. But do you know how to shine on the radio? Read more
Winning the Next Wave of the Internet: Mobile
Mobile technologies and applications are changing all the rules. Take these 3 risks to keep your business safe. Read more
Packaging 101: Tips From a Branding Whiz
Your packaging decisions might seem trivial, but they're not. It will be the first thing a consumer sees--and you want it to be a joy to dive into. Read more
Do One Thing & Do It Better Than Anyone Else
Become the best darn whatever-you-are that you can be. Set aside your other good ideas. The rest will follow. Read more
The New Rules of Viral Videos
They're getting longer and funnier--and they're barely recognizable as advertisements. Read more
Create Effective Case Studies
Advice on how to get results from Jenny Fleiss, co-founder of Rent the Runway, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
Top 3 Ways to Waste Marketing Dollars
It's easy to burn through a budget with these big-ticket items. There's a better way to spend your cash. Read more
Become a Master Networker: 5 Quick Tips
Networking advice from Dave Kerpen, CEO of Likeable Media, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
Sometimes, You Need Millions of Dollars to Grow a Start-up
In 2009, in order to build her organic baby food company, Shazi Visram raised $11 million--fast. Last year, HappyFamily Brands's sales hit $35 million. Watch video
3 Steps to Building Brand Loyalty
Becoming an enduring brand with a loyal following starts early and takes a lot of time and effort. Take these three cues from some of the best. Read more
Build a Brand Strong Enough to Withstand Controversy
As front man Lance Armstrong bows under the pressure of steroid allegations, Livestrong CEO Doug Ulman says the international brand will remain strong. Read more
One Word That Defines a Great Personal Brand
Julia Allison, one of the Web's biggest self-promoters, explains how to define your brand before others do it for you. Read more
Make Money & Make the World Better (& What It Has to Do With Your Brain)
When you do something altruistic, your brain releases a squirt of the neurotransmitter Dopamine, and you feel good. Read more
How to Know if Your Marketing Firm Is Giving You BS
You want results, and all they talk about is "branding." What gives? Read more
The $1 Million Elevator Ride
It's not always the pitch that matters. Sometimes you need to know when to shut up and listen. Read more
4 Tips for Building a Mighty Brand
Kevin Plank, the founder of Under Armour, turned his renegade idea into a brand that's a household name. Here's how he did it. Read more
Zumba: How We Built a Global Fitness Empire
Zumba Fitness' three founders--Alberto Perlman, Alberto Aghion, and Alberto "Beto" Perez--talk about turning a passion for dance into a rapidly-growing busin... Watch video
Top 5 Marketing Myths to Avoid
These myths can add to your cost of sales--without offering any benefits. Here's a smarter way to think about marketing. Read more
