Blessing in Disguise 
What does it take to boost your revenue by almost 700 percent? A little help from Harry Potter and Spider-Man never hurts. Meet Kate Maloney, CEO of Costu... Watch video
Building a Brand
Recent Building a Brand Articles
Blessing in Disguise
Case Study: The Reluctant Entrepreneur
Nanda Home creates cute, clever products that are intended to "humanize technology." Founder Gauri Nanda talks with staff writer Max Chafkin. Watch video
Biggest Challenges for Inc. 500 Entrepreneurs
The founders of Method, Barefoot Books, and other Inc. 500 entrepreneurs discuss the biggest challenges in starting a business. Breaking through in the ma... Watch video
High Design Under the Sink: Method at the Inc. 500
Method is taking on huge competitors with its environmentally friendly, well-designed household products. Meet co-founder Adam Lowry. Watch video
Is Dave Insane? Inside a Brand Makeover
The branding experts said he desperately needed help with his image. But were they right? Read more
Doug Ducey, Cold Stone Creamery
CEO Doug Ducey takes Inc. TV on a tour of the flagship NYC store, and discusses how he is building an empire with premium ice cream and singing staffers. Watch video
Bootstrapping 101: Brand It Creatively
In launching Madsoul, an urban streetwear label, in 2000, Marc D'Amelio raised guerrilla marketing to an art form. Read more
Hatching New Revenue Streams [Video]
Associate editor Nadine Heintz explains how the maker of Marshmallow Peeps, the colorful Easter candy, learned to cash in on its cult following -- and how... Watch video
It's Not Easy Being Green
Jeffrey Hollender and Alan Newman disagreed about strategy, fought bitterly -- and created two successful companies. They'd set out to change the world, but ... Read more
Building a Brand
Branding isn't just a logo that you slap on or a fancy ad campaign. Your brand is a reflection of your business's personality. Read more
A Brand Is Born
In just under a decade, Viewpoint International Inc., a retailer of clothing, accessories, and home furnishings, has built the Tommy Bahama product line into... Read more
Brand in the Making
If all goes well under James Prosek's ambitious business plan, he will be elevated from mere fish aficionado to standard-bearer for an entire way of life. Pl... Read more
How Can I Dominate My Competitors?
A milk company builds a brand around organic dairy products. Read more
How Perception Creates Reality
Barbara Corcoran learned early the value of always making her business appear bigger, more successful, and specialized, than it was. Watch video
