How Would You Sell Temporary Wallpaper?
Four seasoned entrepreneurs offer marketing strategies for Tempaper. Read more
Building a Brand
Recent Building a Brand Articles
Start-Ups 2010: Gourmet Ice Cream, Served From a Truck
Ben Van Leeuwen and Laura O’Neill on how to launch an ice-cream company. Read more
Would You Buy Underwear By Subscription?
The CEOs of Tommy Bahama and Bonobos weigh in on Manpacks's plan to sell men's underwear subscriptions. Read more
Rick Alden, Founder of Skullcandy 
Founder of the skater headphone brand Skullcandy, Rick Alden talks about what it takes to build a $125 million business. Watch video
Ido Leffler, Co-founder of Yes To Carrots
The entrepreneur behind the popular San Francisco-based natural skincare line, Ido Leffler talks about building a team, raising capital, and running a global... Watch video
Leslie Blodgett, CEO of Bare Escentuals
Cosmetics mogul Leslie Blodgett shares her thoughts on marketing, distribution, and building a brand. Watch video
Building England's Ethical, Healthy, and Slightly Cheeky Beverage Brand
You've never heard of Innocent Drinks, but the London company thinks it can be the world's favorite healthy food and drink brand. Read more
How to Plan a Product-Launch Event
Your product isn't the next iPhone. So what? Throwing a stand-out event can generate tons of buzz anyway. Read more
How to Choose the Best Business Card for Your Company
Networking, marketing, and leadership experts lay out what makes an effective business card, business card style taboos, and the importance of design versus ... Read more
How to Build Your Personal Brand
With traditional publicity vehicles and the Web’s resources at hand, making a name for yourself is easier than ever. Read more
Could You Market Chocolate Filled With Air?
John Scharffenberger and other entrepreneurs offer advice to Bubble Chocolate. Read more
Why You Should Make Privacy a Priority
A new study ranks America's most trusted companies -- and reveals customers' feelings about how safety affect the brand. Read more
How to Build an International Brand
For decades, Coca-Cola and IBM were among the scant few globally-recognized brands. By crafting a universal message and increasing brand awareness, here's ho... Read more
30 Under 30 2009 - Hey Josh - Josh Shipp
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Marketers Learn to Talk Like a Pirate
Move over Halloween. Businesses are turning International Talk Like a Pirate Day into a marketing bonanza. Read more
12 Rounds with Big George
George Foreman's reputation as a boxer is perhaps only eclipsed by his reputation as the astoundingly effective pitchman for the George Foreman Grill. Wit... Watch video
Mad Men on Branding
The popular TV show's branding expert talks about changes in advertising since the 1960s Read more
Safeguard Your Brand Reputation Online
Question: When you do a search on the Web for your business name or brand, does negative information show up in the results? If your answer is yes, you may n... Read more
Differentiating Yourself in the Marketplace
Standing out from the crowd takes time and effort. Nancy Michaels has some tips on how to maximize your exposure to potential new clients, and ensure they... Watch video
What's in a Name? [Audio]
As it turns out, a lot. A memorable company name can leave a lasting impression on customers – and just might be the competitive edge you need. Care... Watch video
Blessing in Disguise
What does it take to boost your revenue by almost 700 percent? A little help from Harry Potter and Spider-Man never hurts. Meet Kate Maloney, CEO of Costu... Watch video
Case Study: The Reluctant Entrepreneur
Nanda Home creates cute, clever products that are intended to "humanize technology." Founder Gauri Nanda talks with staff writer Max Chafkin. Watch video
Biggest Challenges for Inc. 500 Entrepreneurs
The founders of Method, Barefoot Books, and other Inc. 500 entrepreneurs discuss the biggest challenges in starting a business. Breaking through in the ma... Watch video
High Design Under the Sink: Method at the Inc. 500
Method is taking on huge competitors with its environmentally friendly, well-designed household products. Meet co-founder Adam Lowry. Watch video
Is Dave Insane? Inside a Brand Makeover
The branding experts said he desperately needed help with his image. But were they right? Read more
Doug Ducey, Cold Stone Creamery
CEO Doug Ducey takes Inc. TV on a tour of the flagship NYC store, and discusses how he is building an empire with premium ice cream and singing staffers. Watch video
Bootstrapping 101: Brand It Creatively
In launching Madsoul, an urban streetwear label, in 2000, Marc D'Amelio raised guerrilla marketing to an art form. Read more
Hatching New Revenue Streams [Video]
Associate editor Nadine Heintz explains how the maker of Marshmallow Peeps, the colorful Easter candy, learned to cash in on its cult following -- and how... Watch video
It's Not Easy Being Green
Jeffrey Hollender and Alan Newman disagreed about strategy, fought bitterly -- and created two successful companies. They'd set out to change the world, but ... Read more
Building a Brand
Branding isn't just a logo that you slap on or a fancy ad campaign. Your brand is a reflection of your business's personality. Read more
A Brand Is Born
In just under a decade, Viewpoint International Inc., a retailer of clothing, accessories, and home furnishings, has built the Tommy Bahama product line into... Read more
Brand in the Making
If all goes well under James Prosek's ambitious business plan, he will be elevated from mere fish aficionado to standard-bearer for an entire way of life. Pl... Read more
How Can I Dominate My Competitors?
A milk company builds a brand around organic dairy products. Read more