Sometimes, You Need Millions of Dollars to Grow a Start-up 
In 2009, in order to build her organic baby food company, Shazi Visram raised $11 million--fast. Last year, HappyFamily Brands's sales hit $35 million. Watch video
Building a Brand
Recent Building a Brand Articles
Sometimes, You Need Millions of Dollars to Grow a Start-up
3 Steps to Building Brand Loyalty
Becoming an enduring brand with a loyal following starts early and takes a lot of time and effort. Take these three cues from some of the best. Read more
Build a Brand Strong Enough to Withstand Controversy
As front man Lance Armstrong bows under the pressure of steroid allegations, Livestrong CEO Doug Ulman says the international brand will remain strong. Read more
One Word That Defines a Great Personal Brand
Julia Allison, one of the Web's biggest self-promoters, explains how to define your brand before others do it for you. Read more
Make Money & Make the World Better (& What It Has to Do With Your Brain)
When you do something altruistic, your brain releases a squirt of the neurotransmitter Dopamine, and you feel good. Read more
How to Know if Your Marketing Firm Is Giving You BS
You want results, and all they talk about is "branding." What gives? Read more
The $1 Million Elevator Ride
It's not always the pitch that matters. Sometimes you need to know when to shut up and listen. Read more
4 Tips for Building a Mighty Brand
Kevin Plank, the founder of Under Armour, turned his renegade idea into a brand that's a household name. Here's how he did it. Read more
Zumba: How We Built a Global Fitness Empire
Zumba Fitness' three founders--Alberto Perlman, Alberto Aghion, and Alberto "Beto" Perez--talk about turning a passion for dance into a rapidly-growing busin... Watch video
Top 5 Marketing Myths to Avoid
These myths can add to your cost of sales--without offering any benefits. Here's a smarter way to think about marketing. Read more
What Your Brain Has to Do With Your Brand
Tell your employees and customers about how you think and behave, your innate genetic strengths and preferences, and you'll see your brand loyalty grow. Read more
Cheaper Competitor? 5 Ways to Fight Back
Avoid profit-killing discounts and price wars by differentiating yourself, your firm and your offering from the competition. Read more
What Microsoft Got Wrong on Windows
Want a valuable lesson on branding? Understand what one of the biggest consumer-facing companies has done wrong. Read more
Have Customers Write Your Sales Message
Marketers aren't usually very good at writing an effective, strong sales message. You're better off asking customers for help. Read more
Get More People Talking About Your Brand: 5 Tips
Advice from Dave Kerpen, CEO of Likeable Media, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
From Charity to Restaurant Empire
It wasn't long after Hurricane Katrina that John Besh's catering company was ready for more business. Watch video
From Def Jam Fan to Hip-Hop Entrepreneur
Daymond John identified a cultural need for hip-hop fashion, and then grew FUBU into a $350 million (sales) clothing business. Watch video
Daymond John's Branding Secrets
Daymond John, founder of FUBU, lost $6 million when he steered the clothing line into the music business. Watch video
Act Like A Big Company--on a Shoestring Budget
Tips from Mark Peter Davis, founder of Kohort, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
Marketing Tips: Build Your Brand on LinkedIn
Potential customers now assess your brand based on your LinkedIn profile rather than your website. Read more
Learn From Obama's (Boring) New Campaign Slogan
In Washington, there's no start-up like an election campaign. And there's no quicker way to miss your mark than brand with a lackluster slogan. Read more
7 Smart Things Donald Trump Told Me
The real estate and entertainment mogul spills a few of his secrets. On the agenda: Talent spotting, sales mistakes, and personal branding. Read more
Not Getting Press? You're Doing It Wrong
Chances are, you're still trying to pitch the big 'home run' story. Ain't gonna happen. Try these angles instead. Read more
Great Product? That's Just the Start
Boost customer loyalty, create marketing opportunities, and shorten the sales cycle--without spending much doing it. Here's how. Read more
How to Build a Loyal Brand Ambassador Following
Get a community of ambassadors talking about and advocating for your brand. Tips from Naveen Jain, founder of Intelius, and Scott Gerber, founder of the Youn... Watch video
How to Cultivate a Culture of Caring
It's not enough to have a great product anymore. Consumers want to buy into company culture. Read more
CEOs: 5 Simple Reasons Why You Should Tweet
No more excuses. Tweeting, even for c-level execs, can be surprisingly productive. Here's why. Read more
The Dangers of Marketing Half-Baked Products
Should you show the world your technology before it's fully baked? Google did with Project Glass--but that doesn't mean you should. Read more
Create a Logo: 7 Smart Design Tips
A professionally designed logo needn't cost thousands of dollars. Here's how to make a logo cheaply ... and well. Read more
The Website That Gets Almost Everything Right
Every once in a while, a brand comes along that masters the art of selling things online. Here's one you can learn from. Read more
Become a Household Name: 5 Tips
You're no celebrity entrepreneur--but that doesn't mean you can't grab a little bit of the spotlight. Read more
How Limbaugh's Gaffe Tainted Unwitting Brands
What if your brand was sucked into a controversy it had nothing to do with? Here's how it happens. Read more
How Savvy Start-ups Get Attention at SXSW
It's not a trade show, so the usual tactics aren't going to work. See how these companies got creative in years past. Read more
Lessons You Can Learn from Apple’s iPad Woes
As iPads are being seized by authorities in China, you may be wondering how to protect your brand globally. Here's what you need to know. Read more
Brand vs. Branding: When Less is More
When it comes to branding, the larger danger is spending too much, rather than spending too little. Read more
