How to Build a Brand from Scratch
My company set out to revolutionize the workout. But first, we had to put our name on the map. Read more
Building a Brand
Recent Building a Brand Articles
Will Shoppers Scream for an Ice Cream Maker's New Packaging?
Gifford's ice cream has been a New England institution for decades. Will its super-vivid new packaging help it go national or alienate existing customers? Read more
How to Build Your Personal Brand 
Five tips to help you create and proliferate your most important brand asset--you--and gain notoriety for your business. Dan Schawbel, founder of Millennial ... Watch video
How to Design Your Business Card
Tips to create a business card that helps you build relationships, and win business. Also get advice from Shama Kabani, CEO of the Marketing Zen Group. Watch video
The Secrets of Successful Co-brands
Brands are judged by the company they keep. These partnerships are innovative because they are fresh, unexpected, and also increase awareness. Read more
Success Stories: How to Build Your Brand
Arthur Ceria, founder and executive creative director of CreativeFeed, talks about how he creates brands for Chiquita, Sisley, and Microsoft--and himself. Read more
How Sweetgreen Connects Through Music
Hey, kids: Let's put on a show! What a music festival can do for your business. Read more
Building a Retro Nightlife Empire
How did a crew of former art and film students with no management or bar experience become dedicated owners of four iconic East Coast hangouts? Read more
How to Make Great Brand Merchandise
Creating brand merchandise can strengthen customer loyalty and enlist fans to spread your name—"but you don't want to make just another oversized T-shirt. Read more
How Would You Market Art for Rent?
Four entrepreneurs offer Artsicle their marketing ideas and help the start-up craft a following. Read more
The New Rules of Marketing for Start-ups
Viral marketing and word-of-mouth are no longer enough to make your product and brand visible in the relentless onslaught of today's promotional media. Read more
How You Tweet: Readers’ Responses
I've written about Twitter multiple times here on Inc and the posts have always been quite popular. In particular, Read more
How We Did It: Superfly Presents
The brains behind Bonnaroo talk about their early days in New Orleans, promoting music festivals, and the perks of doing what they love for a living. Read more
Hashtag Techniques for Businesses
Here are some starting points about how to promote your business through Twitter hashtags. Read more
How to Build an Empire
David Horvath and Sun-Min Kim stuck to a positive message, and made Uglydolls into a household name. Read more
Making Haircuts for Kids Fun for Parents
Children's haircuts can be just as uncomfortable for parents as they are for kids. So Joanna Meiseles set out to create a hair salon just for kids. Read more
The Pioneer of the Specialty Coffee Business
An ivy-league graduate ditches the corporate life to open a string of coffee shops in New York City. Read more
Interviewing Geoffrey Moore: Core Versus Context
This article is Part 5 of an 8 part series. Read Read more
How Would You Sell Bacon and Beer Cupcakes?
Four entrepreneurs suggest marketing strategies for Butch Bakery. Read more
How Would You Sell Custom Board Shorts?
Four entrepreneurs offer marketing strategies to Shortomatic.com. Read more
How to Promote Your Consulting Business
There has been a notable increase in professional "consultants." Not surprisingly, consultants that spend no money on marketing and advertising tend to do b... Read more
The Sugar Made Him Do It
Siggi Hilmarsson, founder of Siggi's Skyr yogurt, discusses his trial-and-error process of starting up, the American diet, and the importance of sleep. Read more
How to Get Retweeted
Remember my Klout Score of 30? Since then, I've been... Read more
How to Take a Local Brand National
"It's all about Facebooking, Tweeting and friending people," says Elaina Scotto of Scotto restaurant in New York City. Read more
The New Rules of Writing a Memorable Slogan
Want to come up with the next "Got milk?" We've asked industry pros for their most creative tips for creating a sticky, meaningful tagline. Read more
