Great Product? That's Just the Start
Boost customer loyalty, create marketing opportunities, and shorten the sales cycle--without spending much doing it. Here's how. Read more
Building a Brand
Recent Building a Brand Articles
How to Build a Loyal Brand Ambassador Following 
Get a community of ambassadors talking about and advocating for your brand. Tips from Naveen Jain, founder of Intelius, and Scott Gerber, founder of the Youn... Watch video
How to Cultivate a Culture of Caring
It's not enough to have a great product anymore. Consumers want to buy into company culture. Read more
CEOs: 5 Simple Reasons Why You Should Tweet
No more excuses. Tweeting, even for c-level execs, can be surprisingly productive. Here's why. Read more
The Dangers of Marketing Half-Baked Products
Should you show the world your technology before it's fully baked? Google did with Project Glass--but that doesn't mean you should. Read more
Create a Logo: 7 Smart Design Tips
A professionally designed logo needn't cost thousands of dollars. Here's how to make a logo cheaply ... and well. Read more
The Website That Gets Almost Everything Right
Every once in a while, a brand comes along that masters the art of selling things online. Here's one you can learn from. Read more
Become a Household Name: 5 Tips
You're no celebrity entrepreneur--but that doesn't mean you can't grab a little bit of the spotlight. Read more
How Limbaugh's Gaffe Tainted Unwitting Brands
What if your brand was sucked into a controversy it had nothing to do with? Here's how it happens. Read more
How Savvy Start-ups Get Attention at SXSW
It's not a trade show, so the usual tactics aren't going to work. See how these companies got creative in years past. Read more
Lessons You Can Learn from Apple’s iPad Woes
As iPads are being seized by authorities in China, you may be wondering how to protect your brand globally. Here's what you need to know. Read more
Brand vs. Branding: When Less is More
When it comes to branding, the larger danger is spending too much, rather than spending too little. Read more
Susan G. Komen: What to Do When a Good Cause Goes Bad
Cause marketing seems so simple... until it's not. How Susan G. Komen could have avoided a public relations disaster. Read more
Can Your Business Use Some Makeover Magic?
Chances are there's not many differences between your business and your competitors. Some creativity can add value and uniqueness to your venture, brand, or ... Read more
Legacy: James Van Doren, 1939-2011
In 1966, Van Doren co-founded Vans, a company that makes skater shoes. It wasn't long before this cool California brand became a cultural icon. Read more
How She Got Spanx on Oprah
The steps Sara Blakely took to land her girdles on Oprah and, ultimately, built the Spanx brand. Watch video
Are 'Booth Babes' an Effective Marketing Tool?
Many companies are still hiring eye candy to staff their booths at trade shows. What do you think of this widespread practice? Read more
Why the Real Secrets of Success Are in Your Past
When most executives are looking to the future for their success, maybe it's better to first look back at your past. Here's why. Read more
Brand & Market Your Company in Just 5 Minutes
Here's a quick and easy way to create a memorable brand for your company. Just don't take it too seriously. Read more
Best Budget Marketing Tool ... Is You
Squeezed by a tight marketing budget? Use this smart trick to put your brand on the map. Read more
LinkedIn Mistakes: Top 5 Ways to Kill Your Credibility
Any of these 5 mistakes could turn your LinkedIn profile into a major professional liability. Here's how to identify them--and get them fixed. Read more
How to Build a Brand from Scratch
My company set out to revolutionize the workout. But first, we had to put our name on the map. Read more
Will Shoppers Scream for an Ice Cream Maker's New Packaging?
Gifford's ice cream has been a New England institution for decades. Will its super-vivid new packaging help it go national or alienate existing customers? Read more
How to Build Your Personal Brand
Five tips to help you create and proliferate your most important brand asset--you--and gain notoriety for your business. Dan Schawbel, founder of Millennial ... Watch video
How to Design Your Business Card
Tips to create a business card that helps you build relationships, and win business. Also get advice from Shama Kabani, CEO of the Marketing Zen Group. Watch video
The Secrets of Successful Co-brands
Brands are judged by the company they keep. These partnerships are innovative because they are fresh, unexpected, and also increase awareness. Read more
Success Stories: How to Build Your Brand
Arthur Ceria, founder and executive creative director of CreativeFeed, talks about how he creates brands for Chiquita, Sisley, and Microsoft--and himself. Read more
How Sweetgreen Connects Through Music
Hey, kids: Let's put on a show! What a music festival can do for your business. Read more
Building a Retro Nightlife Empire
How did a crew of former art and film students with no management or bar experience become dedicated owners of four iconic East Coast hangouts? Read more
How to Make Great Brand Merchandise
Creating brand merchandise can strengthen customer loyalty and enlist fans to spread your name—"but you don't want to make just another oversized T-shirt. Read more
How Would You Market Art for Rent?
Four entrepreneurs offer Artsicle their marketing ideas and help the start-up craft a following. Read more
The New Rules of Marketing for Start-ups
Viral marketing and word-of-mouth are no longer enough to make your product and brand visible in the relentless onslaught of today's promotional media. Read more
How You Tweet: Readers’ Responses
I've written about Twitter multiple times here on Inc and the posts have always been quite popular. In particular, Read more
How We Did It: Superfly Presents
The brains behind Bonnaroo talk about their early days in New Orleans, promoting music festivals, and the perks of doing what they love for a living. Read more
Hashtag Techniques for Businesses
Whether you use them or not, hashtags are prevalent on Twitter. Smart businesses can use hashtags to their advantage to boost their brands on Twitte... Read more