The Klout Score, a Way to Measure Online Influence
Klout has been in the public eye lately, especially after closing an Read more
Building a Brand
Recent Building a Brand Articles
The Founders of Vineyard Vines on Building a Brand 
Vineyard Vines co-founders Ian and Shep Murray answer questions about building a successful apparel company. Watch video
The Art and Business of Motivational Speaking
If the podium is calling your name, you should get to know Josh Shipp, a one-man school in the art and business of motivational speaking. Read more
How Would You Sell Custom Stuffed Animals?
Four entrepreneurs offer marketing strategies to a start-up that sells custom toys. Read more
How Would You Sell Temporary Wallpaper?
Four seasoned entrepreneurs offer marketing strategies for Tempaper. Read more
Start-Ups 2010: Gourmet Ice Cream, Served From a Truck
Ben Van Leeuwen and Laura O’Neill on how to launch an ice-cream company. Read more
Would You Buy Underwear By Subscription?
The CEOs of Tommy Bahama and Bonobos weigh in on Manpacks's plan to sell men's underwear subscriptions. Read more
Rick Alden, Founder of Skullcandy
Founder of the skater headphone brand Skullcandy, Rick Alden talks about what it takes to build a $125 million business. Watch video
Ido Leffler, Co-founder of Yes To Carrots
The entrepreneur behind the popular San Francisco-based natural skincare line, Ido Leffler talks about building a team, raising capital, and running a global... Watch video
Leslie Blodgett, CEO of Bare Escentuals
Cosmetics mogul Leslie Blodgett shares her thoughts on marketing, distribution, and building a brand. Watch video
Building England's Ethical, Healthy, and Slightly Cheeky Beverage Brand
You've never heard of Innocent Drinks, but the London company thinks it can be the world's favorite healthy food and drink brand. Read more
How to Plan a Product-Launch Event
Your product isn't the next iPhone. So what? Throwing a stand-out event can generate tons of buzz anyway. Read more
How to Choose the Best Business Card for Your Company
Networking, marketing, and leadership experts lay out what makes an effective business card, business card style taboos, and the importance of design versus ... Read more
How to Build Your Personal Brand
With traditional publicity vehicles and the Web’s resources at hand, making a name for yourself is easier than ever. Read more
Could You Market Chocolate Filled With Air?
John Scharffenberger and other entrepreneurs offer advice to Bubble Chocolate. Read more
Company Logos for Less
Companies claim to design stellar business logos for half the price. How good are they? We put four services to the test. Read more
Why You Should Make Privacy a Priority
A new study ranks America's most trusted companies -- and reveals customers' feelings about how safety affect the brand. Read more
How to Build an International Brand
For decades, Coca-Cola and IBM were among the scant few globally-recognized brands. By crafting a universal message and increasing brand awareness, here's ho... Read more
30 Under 30 2009 - Hey Josh - Josh Shipp
Self-proclaimed class clown Josh Shipp drew on his own troubled childhood to start a multimillion-dollar company that provides practical advice to kids. Why ... Read more
Marketers Learn to Talk Like a Pirate
Move over Halloween. Businesses are turning International Talk Like a Pirate Day into a marketing bonanza. Read more
12 Rounds with Big George
George Foreman's reputation as a boxer is perhaps only eclipsed by his reputation as the astoundingly effective pitchman for the George Foreman Grill. Wit... Watch video
Mad Men on Branding
The popular TV show's branding expert talks about changes in advertising since the 1960s Read more
Safeguard Your Brand Reputation Online
Question: When you do a search on the Web for your business name or brand, does negative information show up in the results? If your answer is yes, you may n... Read more
Differentiating Yourself in the Marketplace
Standing out from the crowd takes time and effort. Nancy Michaels has some tips on how to maximize your exposure to potential new clients, and ensure they... Watch video
What's in a Name? [Audio]
As it turns out, a lot. A memorable company name can leave a lasting impression on customers – and just might be the competitive edge you need. Care... Watch video
