How Sweetgreen Connects Through Music
Hey, kids: Let's put on a show! What a music festival can do for your business. Read more
Building a Brand
Recent Building a Brand Articles
Building a Retro Nightlife Empire
How did a crew of former art and film students with no management or bar experience become dedicated owners of four iconic East Coast hangouts? Read more
How to Make Great Brand Merchandise
Creating brand merchandise can strengthen customer loyalty and enlist fans to spread your name—"but you don't want to make just another oversized T-shirt. Read more
How Would You Market Art for Rent?
Four entrepreneurs offer Artsicle their marketing ideas and help the start-up craft a following. Read more
The New Rules of Marketing for Start-ups
Viral marketing and word-of-mouth are no longer enough to make your product and brand visible in the relentless onslaught of today's promotional media. Read more
How You Tweet: Readers’ Responses
I've written about Twitter multiple times here on Inc and the posts have always been quite popular. In particular, Read more
How We Did It: Superfly Presents
The brains behind Bonnaroo talk about their early days in New Orleans, promoting music festivals, and the perks of doing what they love for a living. Read more
Hashtag Techniques for Businesses
Whether you use them or not, hashtags are prevalent on Twitter. Smart businesses can use hashtags to their advantage to boost their brands on Twitte... Read more
How to Build an Empire
David Horvath and Sun-Min Kim stuck to a positive message, and made Uglydolls into a household name. Read more
Making Haircuts for Kids Fun for Parents
Children's haircuts can be just as uncomfortable for parents as they are for kids. So Joanna Meiseles set out to create a hair salon just for kids. Read more
The Pioneer of the Specialty Coffee Business
An ivy-league graduate ditches the corporate life to open a string of coffee shops in New York City. Read more
Interviewing Geoffrey Moore: Core Versus Context
This article is Part 5 of an 8 part series. Read Read more
How Would You Sell Bacon and Beer Cupcakes?
Four entrepreneurs suggest marketing strategies for Butch Bakery. Read more
How Would You Sell Custom Board Shorts?
Four entrepreneurs offer marketing strategies to Shortomatic.com. Read more
How to Promote Your Consulting Business
There has been a notable increase in professional "consultants." Not surprisingly, consultants that spend no money on marketing and advertising tend to do b... Read more
The Sugar Made Him Do It
Siggi Hilmarsson, founder of Siggi's Skyr yogurt, discusses his trial-and-error process of starting up, the American diet, and the importance of sleep. Read more
How to Get Retweeted
Remember my Klout Score of 30? Since then, I've been... Read more
How to Take a Local Brand National
"It's all about Facebooking, Tweeting and friending people," says Elaina Scotto of Scotto restaurant in New York City. Read more
The New Rules of Writing a Memorable Slogan
Want to come up with the next "Got milk?" We've asked industry pros for their most creative tips for creating a sticky, meaningful tagline. Read more
The Klout Score, a Way to Measure Online Influence
Klout has been in the public eye lately, especially after closing an Read more
The Founders of Vineyard Vines on Building a Brand 
Vineyard Vines co-founders Ian and Shep Murray answer questions about building a successful apparel company. Watch video
The Art and Business of Motivational Speaking
If the podium is calling your name, you should get to know Josh Shipp, a one-man school in the art and business of motivational speaking. Read more
How Would You Sell Custom Stuffed Animals?
Four entrepreneurs offer marketing strategies to a start-up that sells custom toys. Read more
How Would You Sell Temporary Wallpaper?
Four seasoned entrepreneurs offer marketing strategies for Tempaper. Read more
Start-Ups 2010: Gourmet Ice Cream, Served From a Truck
Ben Van Leeuwen and Laura O’Neill on how to launch an ice-cream company. Read more
Would You Buy Underwear By Subscription?
The CEOs of Tommy Bahama and Bonobos weigh in on Manpacks's plan to sell men's underwear subscriptions. Read more
Rick Alden, Founder of Skullcandy
Founder of the skater headphone brand Skullcandy, Rick Alden talks about what it takes to build a $125 million business. Watch video
Ido Leffler, Co-founder of Yes To Carrots
The entrepreneur behind the popular San Francisco-based natural skincare line, Ido Leffler talks about building a team, raising capital, and running a global... Watch video
Leslie Blodgett, CEO of Bare Escentuals
Cosmetics mogul Leslie Blodgett shares her thoughts on marketing, distribution, and building a brand. Watch video
Building England's Ethical, Healthy, and Slightly Cheeky Beverage Brand
You've never heard of Innocent Drinks, but the London company thinks it can be the world's favorite healthy food and drink brand. Read more
How to Plan a Product-Launch Event
Your product isn't the next iPhone. So what? Throwing a stand-out event can generate tons of buzz anyway. Read more
How to Choose the Best Business Card for Your Company
Networking, marketing, and leadership experts lay out what makes an effective business card, business card style taboos, and the importance of design versus ... Read more
How to Build Your Personal Brand
With traditional publicity vehicles and the Web’s resources at hand, making a name for yourself is easier than ever. Read more
Could You Market Chocolate Filled With Air?
John Scharffenberger and other entrepreneurs offer advice to Bubble Chocolate. Read more
Why You Should Make Privacy a Priority
A new study ranks America's most trusted companies -- and reveals customers' feelings about how safety affect the brand. Read more
