Nicole Marie Richardson is the executive editor for special projects at Inc.com. She manages the website's largest projects, including the Inc. 5000, an annual list of the fastest-growing, privately-held companies in America.
Twitter, like many marketing and social media tools, is basically a stage. How you present yourself on it depends on what talents you have and what you're trying to accomplish. When the curtain drops, which one of these 8 Twitter types will you be?
It's great when your company blog gets noticed -- but not so great when the acclaim makes it a spam magnet. By taking a few simple steps, companies can stop spam from clogging the comments section of their blog.
If you're using Twitter, Facebook, or LinkedIn for business, the last thing you want is to alienate potential customers before they even know you. So lay off the auto responder and follow these other tips.
Uploading a commercial won't fly on YouTube. You have to be subtle, but if you are creative and not too heavy handed and not so obviously schilling your product, you might be able to score lots of free marketing online.
Wading into the fast-moving flow of social media can be daunting to a small business owner with very little time on his hands. Here's Inc.'s comprehensive social media cheat sheet for the time-strapped entrepreneur.